Overview

OneStrata's integrations with external ad servers enable a simplified ad trafficking workflow:

	Description
1	Build and commit a media schedule in OneStrata. If an Ad Server provider is assigned to a Placement, when the Placement is committed, an Ad Placement line on the Ad Server grid is created.
2	On the Ad Server dashboard, link a OneStrata campaign to a new or existing campaign in the Ad Server provider.
3	On the Ad Server dashboard, link an Ad Placement to a new or existing placement in the Ad Server provider.
4	In OneStrata, view delivery metrics from the linked ad server placement.

Ad Server Providers

The following table lists the available Ad Server providers and describes the mapping of OneStrata entities to linked ad server entities:

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Provider Type	Provider(s)	OneStrata Entity to Provider Entity Linking	Recommended Documentation
Ad Server	Campaign Manager 360 (CM360)	OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement	Create/Link to an ad server campaign Create/Link an ad server placement or package View delivery metrics from CM360
Ad Server	Innovid (formerly Flashtalking)	OneStrata campaign → Innovid campaign OneStrata Ad Placement → Innovid placement	Create/Link to an Innovid campaign Create/Link an Innovid placement or package View delivery metrics from Innovid
DSP	Buyer Cloud (formerly FreeWheel DSP)	OneStrata Client → Buyer Cloud advertiser OneStrata Cost Line → Buyer Cloud campaign	Create/Link a Buyer Cloud Advertiser Create/Link a Buyer Cloud campaign View delivery metrics from Buyer Cloud
	Display & Video 360 (DV360)	OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order	Create/Link a DV360 campaign Create/Link a DV360 insertion order View delivery metrics from DV360
	The Trade Desk	OneStrata Cost Line → The Trade Desk campaign	Create/Link a campaign in The Trade Desk View delivery metrics from The Trade Desk
Search	Google Ads	OneStrata Cost Line → Google Ads campaign	Create/Link a Google Ads campaign View delivery metrics from Google Ads
Social	Meta	OneStrata Cost Line → Meta campaign	Create/Link a Meta campaign View delivery metrics from Meta

Ad Server providers have two service types, ad serving and tracking:

Provider Type	Service Type	Description
Ad Server	Ad Serving	Ad Placements are uploaded to the ad server campaign with their actual Format and Format Dimension values.
Ad Server	Tracking	Ad Placements are uploaded to the ad server campaign as a 1x1 pixel tracker, regardless of the listed Format and Format Dimension values.

An Ad Placement can be placed in different ways, depending on the selected Ad Server provider and service type:

Ad Server Provider	Service Type	Ad Placement Type
CM360	Ad Serving	Display In-Stream Video In-Stream Audio
CM360	Tracking	Display (1x1) In-Stream Video (Any) In-Stream Audio (Any)
Innovid (formerly Flashtalking)	Ad Serving	HTML VAST Native Audio
Innovid (formerly Flashtalking)	Tracking	Pixel Multi-Tracker