Overview

OneStrata's integrations with external ad servers enable a simplified ad trafficking workflow:

	Description
1	Build and commit a media schedule in OneStrata. If an Ad Server provider is assigned to a Placement, when the Placement is committed, an Ad Placement line on the Ad Server grid is created.
2	On the Ad Server dashboard, link a OneStrata campaign to a new or existing campaign in the Ad Server provider: Link a Campaign to an Ad Server Campaign
3	On the Ad Server dashboard, link an Ad Placement to a new or existing placement in the Ad Server provider: Link an Ad Placement to an Ad Server Placement
4	In OneStrata, view delivery metrics from the linked ad server placement.

Ad Server Providers

The following table lists the available Ad Server providers and describes the mapping of OneStrata entities to linked ad server entities:

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Provider Type	Provider(s)	OneStrata Entity to Provider Entity Linking	Recommended Documentation
Ad Server	Campaign Manager 360 (CM360)	OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement	Link a campaign to an ad server campaign Link an Ad Placement to an ad server placement View the delivery metrics of a linked ad server placement
Ad Server	Flashtalking	OneStrata campaign → Flashtalking campaign OneStrata Ad Placement → Flashtalking placement
DSP	Display & Video 360 (DV360)	OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order	Link a campaign to a DV360 campaign Link a Cost Line to a DV360 insertion order View the delivery metrics of a linked DV360 campaign
DSP	The Trade Desk	OneStrata Cost Line → The Trade Desk campaign	Link a Cost Line to a campaign in The Trade Desk View the delivery metrics of a linked The Trade Desk campaign
Search	Google Ads	OneStrata Cost Line → Google Ads campaign	Link a Cost Line to a Google Ads campaign View the delivery metrics of a linked Google Ads campaign
Social	Meta	OneStrata Cost Line → Meta campaign	Link a Cost Line to a Meta campaign View the delivery metrics of a linked Meta campaign

Ad Server providers have two service types, ad serving and tracking:

Provider Type	Service Type	Description
Ad Server	Ad Serving	Ad Placements are uploaded to the ad server campaign with their actual Format and Format Dimension values.
Ad Server	Tracking	Ad Placements are uploaded to the ad server campaign as a 1x1 pixel tracker, regardless of the listed Format and Format Dimension values.

An Ad Placement can be placed in different ways, depending on the selected Ad Server provider and service type:

Ad Server Provider	Service Type	Ad Placement Type
CM360	Ad Serving	Display In-Stream Video In-Stream Audio
CM360	Tracking	Display (1x1) In-Stream Video (Any) In-Stream Audio (Any)
Flashtalking	Ad Serving	HTML VAST Native Audio
Flashtalking	Tracking	Pixel Multi-Tracker