Overview

OneStrata's search integrations enable a simplified search advertising buying workflow:


1	Build and commit a media schedule in OneStrata. If the Supplier of a Cost Line is linked to a Search provider, when the Cost Line is committed, it becomes available in the Search grid.
2	On the Search dashboard, link a Cost Line to a new or existing external Search provider entity: Link a Cost Line to a Google Ads Campaign
3	Within the search advertising platform, customize the linked entity as desired.
4	In OneStrata, view delivery metrics from the linked entity.

Search Providers

The following table lists the available Search providers and describes the mapping of OneStrata Cost Lines to linked Search provider entities:

Provider Type	Provider(s)	OneStrata Entity to Provider Entity Linking	Recommended Documentation
Ad Server	Campaign Manager 360 (CM360)	OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement	Link a campaign to an ad server campaign Link an Ad Placement to an ad server placement View the delivery metrics of a linked ad server placement
Ad Server	Flashtalking	OneStrata campaign → Flashtalking campaign OneStrata Ad Placement → Flashtalking placement	Link a campaign to an ad server campaign Link an Ad Placement to an ad server placement View the delivery metrics of a linked ad server placement
DSP	Beeswax	OneStrata campaign → Beeswax campaign	Link a Cost Line to a Beeswax campaign
DSP	Display & Video 360 (DV360)	OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order	Link a campaign to a DV360 campaign Link a Cost Line to a DV360 insertion order
DSP	The Trade Desk	OneStrata Cost Line → The Trade Desk campaign	Link a Cost Line to a campaign in The Trade Desk
Search	Google Ads	OneStrata Cost Line → Google Ads campaign	Link a Cost Line to a Google Ads campaign
Social	Meta	OneStrata Cost Line → Meta campaign	Link a Cost Line to a Meta campaign