Table of Contents
Overview
Media campaigns, or "campaigns" for short, define the essential information of an advertising initiative:
- The name of the campaign
- Who the campaign is for and what they are advertising
- When the campaign will run
- How the campaign will run
- The budget of the campaign
Access the Media Campaigns Page
Access the Media Campaigns page from the top navigation bar under Campaigns, or from the Welcome home page under the Campaigns section.
Access the Overview Tab of a Campaign
To go to the Overview tab of a campaign, do the following:
- Go to the Media Campaigns page (Campaign Management > Campaigns).
- In the Media Campaigns grid, click on the name of the campaign to open it.
- By default, the campaign opens on its Overview tab.
Media Campaigns Page UI Elements
The Media Campaigns page is a list of an Agency's campaigns.
The Media Campaigns page contains the following elements:
Item | Description | |
|---|---|---|
| 1 | Filters icon | Click to open the filter pane and filter through the list of all campaigns. |
| 2 | Search bar | Search for a campaign by:
|
| 3 | Show archived Media Campaigns checkbox | Select to display campaigns that have been archived on the Media Campaigns Grid. |
| 4 | Create From Campaign Group Id button | Click to create a media campaign and immediately add it to a Campaign Group. |
| 5 | Create Media Campaign button | Click to create a new campaign. |
| 6 | Media Campaigns grid | A list of an agency's media campaigns. For more information, see Media Campaigns Grid Reference. |
Media Campaigns Grid Reference
Column Name | Description |
|---|---|
Status (Campaign Status) | By default, only campaigns with an Active status are displayed on the Media Campaigns grid, The status of the campaign:
|
| ID / Name | Name (Campaign Name): The name of the campaign. ID (Campaign ID): The unique, OneStrata identification number of the campaign. EID (Campaign External ID): The external identification number of the campaign, if any. |
| Dates | The flight dates of the campaign. |
| Media Spend / Budget | A summary of committed spend, planned spend, and the campaign budget:
|
| Assigned Owner | The OneStrata user assigned to the campaign. |
| Campaign Group | The Campaign Group of the campaign, if any. |
Client Hierarchy | The name and code of the Client Group (if any) and Client associated with the campaign. |
Product Hierarchy | The name and code of the Product Group (if any) and Product associated with the campaign. |
| Media | The Media Type of the campaign. |
| Agency / Business Unit | The Agency and Business Unit associated with the campaign. |
| Creation Date | The date that the campaign was created within OneStrata. |