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Overview

Linking a OneStrata campaign to a DV360 campaign creates a connection that enables Cost Lines to be linked to DV360 insertion orders.


Link a Campaign to a New DV360 Campaign

To create a new DV360 campaign and link a OneStrata campaign to the newly created DV360 campaign, do the following:

  1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to DV360.

  2. Go to the DSP dashboard for DV360.

  3. In the Provider Login section, log in to DV360.

  4. Click the Link Campaign button to open the Link Campaign widget.

  5. In the Link Campaign widget:
    Field NameStep(s)
    Create Campaign / Existing Campaign

    Select the Create Campaign option.

    Advertiser

    Search for a DV360 advertiser by entering at least three letters of the advertiser name.

    Then, select the desired advertiser.

    Name

    Choose one of the following options:

    • Keep the automatically generated DV360 campaign name. By default, the DV360 campaign name is the same as the OneStrata campaign name.

    • Enter the desired DV360 campaign name.
    Start Date

    Select a start date for the DV360 campaign. By default, the DV360 campaign start date is the same as the OneStrata campaign start date.

    Optional

    End Date

    Optional: Select an end date for the DV360 campaign.
    Planned Spend

    Choose one of the following options:

    1. Default to Media Schedule: Use the sum of the Vendor Net Cost values (of the Cost Lines on the DSP grid) as the planned spend budget of the DV360 campaign.

    2. Manual Input: Enter the planned spend budget of the DV360 campaign.
    KPIThe value of the KPI field is set to Cost per thousand and cannot be changed within OneStrata.
    KPI AmountEnter the performance goal amount of the DV360 campaign.


  6. Click the Create & Link button. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the DV360 itself.

Link a Campaign to an Existing DV360 Campaign

To link a OneStrata campaign to an existing DV360 campaign, do the following:

  1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to DV360.

  2. Go to the DSP dashboard for DV360.

  3. In the Provider Login section, log in to DV360.

  4. Click the Link Campaign button to open the Link Campaign widget.

  5. In the Link Campaign widget:
    Field NameStep(s)
    Create Campaign / Existing Campaign

    Select the Existing Campaign option.

    Advertiser

    Search for a DV360 advertiser by entering at least three letters of the advertiser name.

    Then, select the desired advertiser.

    Campaign

    Search for a DV360 campaign by entering at least three letters of the campaign name.

    Then, select the desired campaign.

    Read-only

    Start Date

    The value of the Start Date field is automatically populated from the selected DV360 campaign and cannot be changed within OneStrata.

    Read-only

    Planned Spend

    The value of the Planned Spend field is automatically populated from the selected DV360 campaign and cannot be changed within OneStrata.



  6. Click the Link button to link the OneStrata campaign to the DV360 campaign.

Unlink a Campaign from a DV360 Campaign

See Manage Linked Entities > Unlink a Campaign.


View the Details of a Linked DV360 Campaign

See Manage Linked Entities > View the Details of a Linked External Campaign.

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