Table of Contents
Overview
OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. When a schedule line is committed, OneStrata automatically creates Ad Placement lines that can be uploaded directly to a campaign on an external ad server, without having to re-enter any placement details. Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.
External Integrations Terms and Concepts
Provider Types
OneStrata has four types of external integration providers:
- Ad Server
- DSP (Demand-Side Platform)
- Search
- Social
| Provider Type | Provider(s) | OneStrata Entity to Provider Entity Linking | Recommended Documentation |
|---|---|---|---|
| Ad Server | Campaign Manager 360 (CM360) | OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement
| |
Flashtalking | OneStrata campaign → Flashtalking campaign OneStrata Ad Placement → Flashtalking placement
| ||
| DSP | Display & Video 360 (DV360) | OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order | |
The Trade Desk | OneStrata Cost Line → The Trade Desk campaign | ||
Search | Google Ads | OneStrata Cost Line → Google Ads campaign | |
Social | Meta | OneStrata Cost Line → Meta campaign |