Table of Contents
Overview
OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.
External Integrations Terms and Concepts
Provider Types and Providers
The following table describes the external integration provider types and providers available in OneStrata:
| Provider Type | Provider(s) | OneStrata Entity to Provider Entity Linking | Recommended Documentation |
|---|---|---|---|
| Ad Server | Campaign Manager 360 (CM360) | OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement
| |
Innovid (formerly Flashtalking) | OneStrata campaign → Innovid campaign OneStrata Ad Placement → Innovid placement
| ||
| DSP | Buyer Cloud (formerly FreeWheel DSP) | OneStrata Client → Buyer Cloud advertiser OneStrata Cost Line → Buyer Cloud campaign | |
Display & Video 360 (DV360) | OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order | ||
The Trade Desk | OneStrata Cost Line → The Trade Desk campaign | ||
Search | Google Ads | OneStrata Cost Line → Google Ads campaign | |
Social | Meta | OneStrata Cost Line → Meta campaign |
Budget
The term budget is used frequently throughout the OneStrata platform and documentation, especially in sections related to external integrations.
When budget is used to describe a Cost Line linked to an external entity, the budget of a Cost Line refers to that Cost Line's committed Vendor Net Cost (VC) value.
Delivery Data
OneStrata retrieves and displays delivery metrics for Ad Placements and Cost Lines linked to an external provider, helping users understand how their campaigns are performing.
The following table provides information about delivery data retrieval frequency:
| Item | Description |
|---|---|
Data retrieval frequency | Depends on how the external integration is configured. The data retrieval frequency options are:
|
Delivery data is displayed in the following locations
| UI Location | Provider Type | Description |
|---|---|---|
| External Integrations dashboard | DSP | Pacing chart: A visualization of the total budget or impressions delivered over the duration of the campaign, summed over all DSP providers assigned to at least one Cost Line in the campaign. |
| DSP | Achievement bars: For each provider assigned to at least one Cost Line in the campaign, a visualization of the budget or impressions delivered to-date, relative to the committed budget or impressions. | |
| Search | ||
| Social | ||
| Ad Server | 3rd Party Cost column: The delivery cost of the displayed billing period(s). 3rd Party Units column: The number of units delivered during the displayed billing period(s). | |
| DSP | Site Cost column: The delivery cost of the displayed billing period(s). Site Units column: The number of units delivered during displayed billing period(s). | |
| Search | ||
| Social | ||
| OneStrata Analytics | For a full list of delivery-related dimensions and measures, see the Delivery table in the OneStrata Analytics data dictionary. | |
Supplier Linking and Mapping
Suppliers create an important connection between OneStrata and an external provider platform, enabling data flow across systems. For Ad Server providers, there are two levels of Supplier linking and mapping: For programmatic (DSP, Search, or Social) providers, there is one level of Supplier linking:
Supplier linking and mapping is managed through Credential records. For more information, see Manage Supplier Linking and Mapping.
Supplier Linking and Mapping Relationships
The following table describes the Supplier linking and mapping relationships:
| Provider Type | Provider | Supplier Linking/Mapping |
|---|---|---|
| Ad Server | CM360 | CM360 is linked to one or more OneStrata Suppliers. A OneStrata Supplier is mapped to a CM360 site. |
Innovid (formerly Flashtalking) | Innovid is linked to one or more OneStrata Suppliers. A OneStrata Supplier is mapped to an Innovid site. | |
| DSP | Buyer Cloud | Buyer Cloud is linked to one or more Suppliers. |
DV360 | DV360 is linked to one or more Suppliers. | |
The Trade Desk | The Trade Desk is linked to one or more Suppliers. | |
Search | Google Ads | Google Ads is linked to one or more Suppliers. |
Social | Meta | Meta is linked to one or more Suppliers. |
Supplier Linking and Mapping Purpose
Depending on the provider type, the role of the linked/mapped Supplier(s) is different:
| Provider Type | Linking / Mapping | Purpose |
|---|---|---|
| Ad Server | Provider → Supplier | Multiple Ad Server providers cannot be linked to the same Supplier. The provider-to-Supplier linking is used for the fee assignment of ad serving costs. When adding a fee to the media schedule to represent ad serving costs, the Supplier of the Assigned fee should be the same as the Supplier linked to the Ad Server provider. |
Supplier → Ad server site | A Supplier can be mapped to more than one ad server site, if each site is from a different provider. A Supplier cannot be mapped to more than one site from the same Ad Server provider. When linking an Ad Placement to an ad server placement, the Supplier-to-site mapping ensures that the right ad server site is used for the ad server placement:
| |
| DSP | Provider → Supplier | Linking a programmatic provider to a OneStrata Supplier means that any Cost Lines with that Supplier can be connected to that provider. For example, if "YourTown" is linked to Buyer Cloud, any committed Cost Line with YourTown as a Supplier is available on the DSP dashboard for Buyer Cloud, and can be linked to a Buyer Cloud campaign. |
Search | ||
Social |