Table of Contents
Overview
Cost Lines on the DSP grid can be linked to new or existing DV360 insertion orders, reducing the need to manually re-enter details across multiple platforms:
Linking Option | Description |
---|---|
Link to a new DV360 insertion order | Link a OneStrata campaign and DV360 campaign together. Then, in OneStrata, upload a Cost Line and create a new DV360 insertion order. The Cost Line is automatically linked to the newly created insertion order. |
Link to an existing DV360 insertion order | Link a OneStrata campaign and DV360 campaign together. Then, in OneStrata, link a Cost Line to an existing DV360 insertion order. |
Linking a Cost Line to a DV360 insertion order creates a connection that allows delivery costs and metrics to flow from DV360 to OneStrata. The delivery data is available on the Actualization tab for viewing and actualization.
Link a Cost Line to a New DV360 Insertion Order
Before a Cost Line can be linked to a DV360 insertion order, the OneStrata campaign that contains the Cost Line must be linked to a DV360 campaign.
For more information, see Link a Campaign to a DV360 Campaign.
To create a new DV360 insertion order and link a Cost Line to the newly created insertion order, do the following:
- Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to DV360.
- Go to the DSP dashboard for DV360.
- If not linked already, link the OneStrata campaign to a DV360 campaign. The new DV360 insertion order will be created in the linked DV360 campaign.
- If not logged in already, log in to DV360.
- In the DSP grid, select the Cost Line. Only one Cost Line can be linked at a time.
- Click the Upload button to open the Upload widget.
- In the Upload widget:
Field Name Action Create Insertion Order / Link Existing Insertion Order Select the Create Insertion Order option. Name Choose one of the following options:
- Keep the automatically generated insertion order name. By default, the insertion order name is the same as the Cost Line name.
- Enter the desired insertion order name.
Date Range Select a start and end date for the insertion order. Read-only
Goal Type
The value of the Goal Type field is set to Cost per thousand (CPM) and cannot be changed within OneStrata. Goal Amount Enter the performance goal amount of the insertion order. Budget Amount Choose one of the following options:
- Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the insertion order budget.
- Manual Input: Enter the insertion order budget.
Read-only
Pacing Period
The value of the Pacing Period field is set to Flight and cannot be changed within OneStrata.
- Keep the automatically generated insertion order name. By default, the insertion order name is the same as the Cost Line name.
- Click the Create & Link button. Programmatic media buyers or traffickers can add more granular details to the newly created insertion order within the DV360 platform.
Link a Cost Line to an Existing DV360 Insertion Order
Before a Cost Line can be linked to a DV360 insertion order, the OneStrata campaign that contains the Cost Line must be linked to a DV360 campaign.
For more information, see Link a Campaign to a DV360 Campaign.
To link a Cost Line to an existing DV360 insertion order, do the following:
- Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to DV360.
- Go to the DSP dashboard for DV360.
- If not linked already, link the OneStrata campaign to a DV360 campaign. The DV360 insertion order that the Cost Line will be linked to must be part of the linked DV360 campaign.
- If not logged in already, log in to DV360.
- In the DSP grid, select the Cost Line. Only one Cost Line can be linked at a time.
- Click the Upload button to open the Upload widget.
- In the Upload widget:
Field Name Action Create Insertion Order / Link Existing Insertion Order Select the Link Existing Insertion Order option. Name Search for an insertion order by entering at least three letters of the insertion order name.
Then, select the desired insertion order.
Read-only
Date Range
The value of the Date Range field is automatically populated from the selected insertion order and cannot be changed within OneStrata. Read-only
Budget Amount
The value of the Budget Amount field is automatically populated from the selected insertion order and cannot be changed within OneStrata.
- Click the Link button.
View the Delivery Metrics of a Linked DV360 Insertion Order
See Manage Linked Entities > View the Delivery Metrics of an Entity Linked to a Cost Line.