Table of Contents
Overview
Cost Lines on the DSP grid can be linked to one or more DV360 insertion orders, reducing the need to manually re-enter details across multiple platforms.
The linked DV360 insertion orders can be new insertion orders or existing insertion orders:
Link to a new DV360 insertion order | Link a OneStrata campaign and DV360 campaign together. Then, in OneStrata, upload a Cost Line and create a new DV360 insertion order. The Cost Line is automatically linked to the newly created insertion order. |
Link to an existing DV360 insertion order | Link a OneStrata campaign and DV360 campaign together. Then, in OneStrata, link a Cost Line to an existing DV360 insertion order. |
Linking a Cost Line to a DV360 insertion order creates a connection that allows delivery costs and metrics to flow from DV360 to OneStrata, which can then be used for actualization.
Link a Cost Line to a New DV360 Insertion Order
Before a Cost Line can be linked to a DV360 insertion order, the OneStrata campaign that contains the Cost Line must be linked to a DV360 campaign.
For more information, see Link a Campaign to a DV360 Campaign.
To create a new DV360 insertion order and link a Cost Line to the newly created insertion order, do the following:
- Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to DV360.
- Go to the DSP dashboard for DV360.
- If not linked already, link the OneStrata campaign to a DV360 campaign. The new DV360 insertion order will be created in the linked DV360 campaign.
- If not logged in already, log in to DV360.
- In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
- Select Create to open the Upload widget.
- In the Upload widget:
Create Insertion Order / Link Existing Insertion Order Check that the Create Insertion Order option is selected. If not, select Create Insertion Order. Name Choose one of the following options:
- Keep the automatically generated insertion order name. By default, the insertion order name is the same as the Cost Line name.
- Enter the desired insertion order name.
Date Range Select a start and end date for the insertion order. Read-only
Goal Type
The value of the Goal Type field is set to Cost per thousand (CPM) and cannot be changed within OneStrata. Goal Amount Enter the performance goal amount of the insertion order. Budget Amount Choose one of the following options:
- Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the insertion order budget.
- Manual Input: Enter the insertion order budget.
Read-only
Pacing Period
The value of the Pacing Period field is set to Flight and cannot be changed within OneStrata.
- Keep the automatically generated insertion order name. By default, the insertion order name is the same as the Cost Line name.
- Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created insertion order within the DV360 platform.
Link a Cost Line to an Existing DV360 Insertion Order
Before a Cost Line can be linked to a DV360 insertion order, the OneStrata campaign that contains the Cost Line must be linked to a DV360 campaign.
For more information, see Link a Campaign to a DV360 Campaign.
To link a Cost Line to an existing DV360 insertion order, do the following:
- Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to DV360.
- Go to the DSP dashboard for DV360.
- If not linked already, link the OneStrata campaign to a DV360 campaign. The DV360 insertion order that the Cost Line will be linked to must be part of the linked DV360 campaign.
- If not logged in already, log in to DV360.
- In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
- Select Link to open the Upload widget.
- In the Upload widget:
Create Insertion Order / Link Existing Insertion Order Check that the Link Existing Insertion Order option is selected. If not, select Link Existing Insertion Order. Name Search for an insertion order by entering at least three letters of the insertion order name.
Then, select the desired insertion order.
Read-only
Date Range
The value of the Date Range field is automatically populated from the selected insertion order and cannot be changed within OneStrata. Read-only
Budget Amount
The value of the Budget Amount field is automatically populated from the selected insertion order and cannot be changed within OneStrata.
- Click Link.
Unlink a DV360 Insertion Order From a Cost Line
To unlink a DV360 insertion order from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.
Update a Linked DV360 Insertion Order
To update a linked DV360 insertion order, follow the steps in Update an Entity Linked to a Cost Line.
View the Details of a Linked DV360 Insertion Order
To view the details of a linked DV360 insertion order, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.
The View Upload widget displays the following information:
Linked By | The OneStrata user who linked the DV360 insertion order. |
Linked Date | The date that the DV360 insertion order was linked. |
Date Range | The date range of the DV360 insertion order. |
Advertiser | The advertiser of the DV360 insertion order. |
Name | The name of the DV360 insertion order. |
External ID | The DV360 identifier of the DV360 insertion order. |
View the Delivery Metrics of a Linked DV360 Insertion Order
To view the delivery metrics of a linked DV360 insertion order, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.