Table of Contents
Overview
OneStrata's integrations with external ad servers enable a simplified ad trafficking workflow:
- Build and commit a media schedule in OneStrata. If an Ad Server provider is assigned to a Cost Line, when the Cost Line is committed it creates an Ad Placement line on the Traffic grid.
- Link a OneStrata campaign to an external ad server campaign.
- Upload or link an Ad Placement in the Traffic grid to an external ad server placement for trafficking, without having to re-enter details or switch platforms.
- View delivery metrics from the linked ad server placement within OneStrata.
Ad Server Providers
There are three available Ad Server providers:
- Amazon Ad Server (formerly Sizmek)
- Campaign Manager 360 (CM360)
- Flashtalking
Service Types
Ad Server providers have two Service Types, ad serving and tracking:
| Provider Type | Service Type | Description |
|---|---|---|
| Ad Server | Ad serving | Ad Placements are uploaded to the ad server campaign with their actual Format and Format Dimension values. |
| Tracking | Ad Placements are uploaded to the ad server campaign as a 1x1 pixel tracker, regardless of the listed Format and Format Dimension values. |