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Table of Contents


Overview

Ad Placements on the Ad Server grid can be linked to new or existing placements in an external ad server, reducing the need to manually re-enter trafficking details across multiple platforms:

Linking OptionDescription
Link to a new ad server placement

Link a OneStrata campaign and ad server campaign together.

Then, in OneStrata, upload an Ad Placement and create a new ad server placement. The Ad Placement is automatically linked to the newly created ad server placement

Link to an existing ad server placement

Link a OneStrata campaign and ad server campaign together.

Then, in OneStrata, link an Ad Placement to an existing ad server placement.

Linking an Ad Placement to an ad server placement creates a connection that allows delivery costs and metrics to flow from the ad server to OneStrata. The delivery data is available on the Actualization tab for viewing and actualization.

Link an Ad Placement to a New Ad Server Placement

In order to receive delivery metrics from the linked ad server placement, the Supplier entity of the Ad Placement must be mapped to an ad server supplier. For more information, see Map a Supplier to an Ad Server Supplier.

To create a new ad server placement and link an Ad Placement to the newly created ad server placement, do the following:

  1. Open the OneStrata campaign that contains the desired Ad Placement. This Ad Placement must have a Supplier entity that is linked to the desired Ad Server provider.

  2. Go to the Ad Server dashboard of the Ad Server provider.

  3. If not linked already, link the OneStrata campaign to a campaign in the Ad Server provider. The new ad server placement will be created in the linked ad server campaign.

  4. If not logged in already, log in to the Ad Server provider.

  5. In the Ad Server grid, select the Ad Placement.

  6. Click the Upload button to open the Upload widget.

  7. In the Upload widget:

    Field Name

    		Step(s)
    Include More Information

    Select whether or not to upload additional information related to the Ad Placement:

    • Yes: The default Ad Placement information is uploaded, in addition to the extra information specified below.

    • No: Only the default Ad Placement information is uploaded.

    Default Uploaded Ad Placement Information

    • If the Ad Placement is part of a Package: The name of the Package (from the Name / ID field)

    • The name of the Ad Placement (from the Name / ID field)

    • The format of the Ad Placement (from the Format field)

    • The format dimensions of the Ad Placement (from the Format Dimension field)

    • The start and end dates of the Ad Placement (from the Start Date and End Date fields)

    Only available if Include More Information is Yes.

    Include Volume when Updating

    Optional: Select the Include Volume when Updating checkbox to also upload the Units value of the Schedule grid line that created the Ad Placement being uploaded.

    Only available if Include More Information is Yes.

    Include Cost when Updating

    Optional: Select the Include Cost when Updating checkbox to also upload the value of the cost type selected below (see Cost Types), for the Schedule grid line that created the Ad Placement being uploaded.

    Only available if Include Cost when Updating is selected.

    Cost Cap Period 

    Select a cap cost option for the new ad server placement:

    • Cumulative Total: Once a certain amount is reached, the media cost (cost of placement delivery) is no longer recorded by the Ad Server provider.

      This amount is equal to the sum of the cost of all the flight periods in the Schedule grid line that created the Ad Placement being uploaded.

    • None: There is no cap cost and all media cost (the cost of placement delivery) is recorded by the Ad Server provider.

      Note: Campaign Manager 360 stops recording media cost as soon as your placement receives enough units to equal the sum of the cost for all the flights in your report.

    Only available if Include Cost when Updating is selected.

    Cost Types

     Select the cost type that is uploaded:

    The value of the cost type comes from the Schedule grid line that created the Ad Placement being uploaded.



  8. Click the Upload button.

Link an Ad Placement to an Existing Ad Server Placement

In order to receive delivery metrics from the linked ad server placement, the Supplier entity of the Ad Placement must be mapped to an ad server supplier. For more information, see Map a Supplier to an Ad Server Supplier.

To link an Ad Placement to an existing ad server placement, do the following:

  1. Open the OneStrata campaign that contains the desired Ad Placement. This Ad Placement must have a Supplier entity that is linked to the desired Ad Server provider.

  2. Go to the Ad Server dashboard of the Ad Server provider.

  3. If not linked already, link the OneStrata campaign to a campaign in the Ad Server provider. The new ad server placement will be created in the linked ad server campaign.

  4. If not logged in already, log in to the Ad Server provider.

  5. In the Ad Server grid, select the Ad Placement.

  6. Click the Link button to open the Placement Linking widget.

  7. In the Placement Linking widget, do the following:

    1. For Ad Server Placement Name, search for the desired ad server placement by entering at least three letters of the ad server placement name. Then, select the ad server placement.

    2. Click Apply.

Unlink an Ad Placement from an Ad Server Placement

See Manage Linked Entities > Unlink an Ad Placement.

View the Delivery Metrics of a Linked Ad Server Placement

See Manage Linked Entities > View the Delivery Metrics of a Linked Ad Server Placement.

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