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Table of Contents



Overview

OneStrata's social integrations enable a simplified social advertising buying workflow:


Description
1

Build and commit a media schedule in OneStrata.

If the Supplier of a Cost Line is linked to a Social provider, when the Cost Line is committed, it becomes available in the Social grid.

2

On the Social dashboard, link a Cost Line to a new or existing Social provider entity:

3

Within the social advertising platform, customize the linked entity as desired.

4

In OneStrata, view delivery metrics from the linked entity.


Social Providers

The following table lists the available Social providers and describes the mapping of OneStrata Cost Lines to linked Social provider entities:

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Provider TypeProvider(s)OneStrata Entity to Provider Entity LinkingRecommended Documentation
Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

 



Flashtalking

OneStrata campaign → Flashtalking campaign

OneStrata Ad Placement → Flashtalking placement

 

DSP

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Search

Google Ads

OneStrata Cost Line → Google Ads campaign

Social

Meta

OneStrata Cost Line → Meta campaign

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