Overview

Ad Placements on the Ad Server grid can be linked to new or existing placements in an external ad server, reducing the need to manually re-enter trafficking details across multiple platforms:

Linking an Ad Placement to an ad server placement creates a connection that allows delivery costs and metrics to flow from the ad server to OneStrata. The delivery data is available on the Actualization tab for viewing and actualization.

Link a Campaign to an Ad Server Campaign

Link a Campaign to a New Ad Server Campaign

To create a new ad server campaign and link a OneStrata campaign to the newly created ad server campaign, do the following:

1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to an Ad Server provider.
   
   
2. Go to the Ad Server dashboard of the Ad Server provider.
   
   
3. If not logged in already, log in to the Ad Server provider.
   
   
4. Click the Link Campaign button to open the Link Campaign widget.
   
   
5. In the Link Campaign widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Create Campaign option.
   Advertiser	Search for an Ad Server provider advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated ad server campaign name. By default, the ad server campaign name is the same as the OneStrata campaign name, but may be different if an ad server campaign name formula has been created. Enter the ad server campaign name.

   
   
   
6. Depending on the specific Ad Server provider, additional information may be necessary. Fill in any additional required fields.
   
   
7. Click the Create & Link button.

Link a Campaign to an Existing Ad Server Campaign

To link a OneStrata campaign to an existing ad server campaign, do the following:

1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to an Ad Server provider.
   
   
2. Go to the Ad Server dashboard of the Ad Server provider.
   
   
3. If not logged in already, log in to the Ad Server provider.
   
   
4. Click the Link Campaign button to open the Link Campaign widget.
   
   
5. In the Link Campaign widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Existing Campaign option.
   Advertiser	Search for an Ad Server provider advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for an ad server campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected ad server campaign and cannot be changed within OneStrata.

   
   
   
6. Click the Link button.

Link an Ad Placement to an Ad Server Placement

Link an Ad Placement to a New Ad Server Placement

To create a new ad server placement and link an Ad Placement to the newly created ad server placement, do the following:

1. Open the OneStrata campaign that contains the desired Ad Placement. This Ad Placement must have a Supplier entity that is linked to the desired Ad Server provider.
   
   
2. Go to Ad Sever Integrations of the Ad Server provider.
   
   
3. If not linked already, link the OneStrata campaign to a campaign in the Ad Server provider. The new ad server placement will be created in the linked ad server campaign.
   
   
4. If not logged in already, log in to Ad Sever Integrations.
   
   
5. In the Ad Server grid, select the Ad Placement.
   
   
6. Click the Upload button to open the Upload widget.
   
   
7. In the Upload widget:
   

   Field Name	Step(s)
   Include More Information	Select whether or not to upload additional information related to the Ad Placement: Yes: The default Ad Placement information is uploaded, in addition to the extra information specified below. No: Only the default Ad Placement information is uploaded. Default Uploaded Ad Placement Information If the Ad Placement is part of a Package: The name of the Package (from the Name / ID field) The name of the Ad Placement (from the Name / ID field) The format of the Ad Placement (from the Format field) The format dimensions of the Ad Placement (from the Format Dimension field) The start and end dates of the Ad Placement (from the Start Date and End Date fields)
   Only available if Include More Information is Yes. Include Volume when Updating	Optional: Select the Include Volume when Updating checkbox to also upload the Units value of the Schedule grid line that created the Ad Placement being uploaded.
   Only available if Include More Information is Yes. Include Cost when Updating	Optional: Select the Include Cost when Updating checkbox to also upload the value of the cost type selected below (see Cost Types), for the Schedule grid line that created the Ad Placement being uploaded.
   Only available if Include Cost when Updating is selected. Cost Cap Period	Select a cap cost option for the new ad server placement: None: There is no cap cost and all media cost (the cost of placement delivery) is recorded by the Ad Server provider. Note: Campaign Manager 360 stops recording media cost as soon as your placement receives enough units to equal the sum of the cost for all the flights in your report. Cumulative Total: Once a certain amount is reached, the media cost is no longer recorded by the Ad Server provider. This amount is equal to the sum of the cost of all the flight periods in the Schedule grid line that created the Ad Placement being uploaded. Monthly (only if the Ad Server provider is CM360 and automatic flighting is enabled): The media cost of each automatic flight in the placement is capped. Automatic flights are almost always monthly.
   Only available if Include Cost when Updating is selected. Cost Types	Select the cost type that is uploaded: Vendor Gross (VC) Vendor Net (VC) Client Gross (CC) Client Net (CC) The value of the cost type comes from the Schedule grid line that created the Ad Placement being uploaded.

   
   
   
8. Click the Upload button.

Link an Ad Placement to an Existing Ad Server Placement

To link an Ad Placement to an existing ad server placement, do the following:

1. Open the OneStrata campaign that contains the desired Ad Placement. This Ad Placement must have a Supplier entity that is linked to the desired Ad Server provider.
   
   
2. Go to Ad Server Integrations of the Ad Server provider.
   
   
3. If not linked already, link the OneStrata campaign to a campaign in the Ad Server provider. The new ad server placement will be created in the linked ad server campaign.
   
   
4. If not logged in already, log in to the Ad Server provider.
   
   
5. In the Ad Server grid, select the Ad Placement.
   
   
6. Click the Link button to open the Placement Linking widget.
   
   
7. In the Placement Linking widget, do the following:
   
   
   1. For Ad Server Placement Name, search for the desired ad server placement by entering at least three letters of the ad server placement name. Then, select the ad server placement.
      
      
   2. Click Apply.

Manage Campaigns Linked to an Ad Server Campaign

Unlink a Campaign from an Ad Server Campaign

See Manage External Providers and Entities > Unlink a Campaign.

View the Details of a Linked Ad Server Campaign

See Manage External Providers and Entities > View the Details of a Linked External Campaign.

Manage Ad Placements

Cancel an Ad Placement

To cancel an Ad Placement, do the following:

1. Open the media campaign that contains the Ad Placement to be canceled.
   
   
2. Navigate to Ad Server Integrations.
   
   
3. Optional: If the appropriate provider is not already selected, use the Provider list to select the desired provider.
   
   
4. In the Ad Server grid, select the desired Ad Placement.
   
   
5. Click the Cancel button.
   
   
6. Click the Save Changes button. Otherwise, the canceling of the Ad Placement will not be saved.
   
   
7. Optional: If the Ad Placement had previously been linked to an ad server placement, there are two options:
   
   
   • Re-upload the Ad Placement in order to also cancel the linked ad server placement.
     
     
   • Unlink the ad server placement. The unlinked ad server placement can be linked to a different Ad Placement.

Duplicate an Ad Placement

To duplicate an Ad Placement, do the following:

1. Open the media campaign that contains the Ad Placement to be duplicated.
   
   
2. Navigate to Ad Server Integrations.
   
   
3. Optional: If the appropriate provider is not already selected, use the Provider list to select the desired provider.
   
   
4. In the Ad Server grid, select the desired Ad Placement.
   
   
5. Click the Duplicate button. The duplicated Ad Placement has the same Name and Cost Line ID as the original Ad Placement, but a different Ad Placement ID.
   
   
6. Choose one of the following options:
   
   
   • Continue making changes, like changing the name of the duplicated Ad Placement.
     
     
   • Save changes by clicking the Save Changes button.

View all Ad Placements assigned to a Provider

The Ad Server grid displays Ad Placements by Provider. To change which Ad Server provider's Ad Placements are displayed, do the following:

1. Navigate to Ad Server Integrations.
   
   
2. Click the Provider list and select the desired Ad Server provider. The Ad Server grid now displays all of the Ad Placements assigned to that provider.

Map a Supplier to an Ad Server Supplier

Once a OneStrata campaign and an ad server campaign are linked, Ad Placements in the OneStrata campaign can be linked to ad server placements in the ad server campaign. However, delivery metrics cannot flow from the Ad Server provider to OneStrata unless the linked Ad Placement has a Supplier entity that has been mapped to an Ad Server provider supplier.

To map a OneStrata Supplier entity to an existing supplier of an Ad Server provider, do the following:

1. Go to the Ad Server dashboard of the desired Ad Server provider.
   
   
2. If not logged in already, log in to the Ad Server provider.
   
   
3. Click the Supplier Mapping button to open the Supplier/Site Mapping widget.
   
   
4. In the Supplier/Site Mapping widget, do the following:
   
   
   1. For the desired Supplier entity, click the corresponding Supplier/Site Mapping cell to start editing.
      
      
   2. Enter at least three letters of the Ad Server provider supplier's name.
      
      
   3. Select the desired Ad Server provider supplier.
      
      
   4. Click Apply.