Overview

Cost Lines on the Search grid can be linked to new or existing Google Ads campaigns, reducing the need to manually re-enter details across multiple platforms:

Linking a Cost Line to a Google Ads campaign creates a connection that allows delivery costs and metrics to flow from Google Ads to OneStrata. The delivery data is available on the Actualization tab for viewing and actualization.

Link a Cost Line to a New Google Ads Campaign

To create a new Google Ads campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to Google Ads.
   
   
2. Go to the Search dashboard for Google Ads.
   
   
3. If not logged in already, log in to Google Ads.
   
   
4. In the Search grid, select the Cost Line. Only one Cost Line can be linked at a time.
   
   
5. Click the Upload button to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Create Campaign option.
   Advertiser	Search for a Google Ads advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated Google Ads campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired Google Ads campaign name.
   Start Date	Select a start date for the Google Ads campaign.
   Optional End Date	Optional: Select an end date for the Google Ads campaign.
   Daily Budget	Choose one of the following options: Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the Google Ads campaign daily budget. Manual Input: Enter the Google Ads campaign daily budget.
   Campaign Type	Select a type for the Google Ads campaign: Search Display Performance Max Demand Gen

   
   
   
7. Click the Create & Link button. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the Google Ads platform.

Link a Cost Line to an Existing Google Ads Campaign 

To link a Cost Line to an existing Google Ads campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to Google Ads.
   
   
2. Go to the Search dashboard for Google Ads.
   
   
3. If not logged in already, log in to Google Ads.
   
   
4. In the Search grid, select the Cost Line. Only one Cost Line can be linked at a time.
   
   
5. Click the Upload button to open the Upload widget.
   
   
6. In the Upload widget:

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Existing Campaign option.
   Advertiser	Search for a Google Ads advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a Google Ads campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected Google Ads campaign and cannot be changed within OneStrata.

   
   
   
7. Click the Link button.

Unlink a Cost Line from a Google Ads Campaign

See Manage Linked Entities > Unlink a Cost Line.

View the Delivery Metrics of a Linked Google Ads Campaign

See Manage Linked Entities > View the Delivery Metrics of an Entity Linked to a Cost Line.