Table of Contents
Overview
On the Social dashboard, users can manage their Social integration and link Cost Lines to campaigns within a connected Social provider.
A Cost Line can be linked to a new social campaign that is created within OneStrata or to an existing social campaign. Once linked, the identifier of the social campaign—as used by the Social provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and social advertising teams.
Access the Social Dashboard
The Social dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a Social provider.
There are two ways to access the Social dashboard, depending on how many provider types have been assigned to the campaign overall:
The only provider type is Social | Go to the campaign's External Integrations tab, which opens directly onto the Social dashboard. |
| There is more than one provider type |
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Social Dashboard UI Elements
The Social dashboard contains the following elements:
| 1 | Campaign header | The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings. For more information, see Campaign Header Reference. |
| 2 | Provider Management section |
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| 3 | Campaign Details section | View information about the linked search campaign, if any.
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| 4 | Campaign Duration section | View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining. |
| 5 | Social grid | A list of committed Cost Lines that can be, or have been, linked to a social campaign. For more information, see Social Grid Reference. |
| 6 | Row action icon (three vertical dots) | For a Cost Line, select the row action icon to:
For a linked social campaign, select the row action to: |
Social Grid Reference
The Social grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external social advertising campaign.
The table below describes the Social grid columns:
| Item Type | The type of the Social grid line:
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| Status | The status of the Social grid line. For Cost Lines:
For social campaigns:
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| Name | Name: The name of the Social grid line.
ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line. EID (External ID): For social campaigns, the identifier for the campaign used by the Social provider. |
| Start Date | For Cost Lines only, the start date of the Social grid line. |
| End Date | For Cost Lines only, the end date of the Social grid line. |
| Budget | The budget of the Social grid line. |
| Units | For Cost Lines only, the number of units being purchased for the Social grid line. |
| Last Upload | For social campaigns only, the date that the campaign was most recently uploaded (linked or updated). |
| Row Action icon | See Row Action icon above. |