Table of Contents
Overview
Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.
Actualization Terms and Concepts
This section contains information about terms and concepts related to actualization in OneStrata.
Types of Actualization
In OneStrata, there are two types of actualization:
- Standard actualization
- Margin actualization
Actualization Type | Description |
---|---|
Standard actualization | The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule grid that have been committed and that have a Cost Method value of Standard. For more information, see Cost Methods. |
Margin actualization The Margin workflow is a gated feature and not enabled by default. If the Margin workflow is not enabled, the Margin Actualization grid is not available. To enable this feature, contact your OneStrata representative. | The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule grid that have been committed and that have a Cost Method value of Margin. For more information, see Cost Methods. |
Types of Delivery Balance Roll
When actualizing, there are four ways that any under- or over-delivery balance can be distributed over future months:
Rollover Type | Description | Visualization |
---|---|---|
None | The under- or over-delivery balance is not distributed. Instead, the values on the original Schedule grid line are updated. | |
Proportionally | The under- or over-delivery balance is evenly distributed over the remaining months of the campaign. | |
Next Month | The entire under- or over-delivery balance is carried over to the next month of the campaign. | |
Last Month | The entire under- or over-delivery balance is carried over to the final month of the campaign. |
Types of Actual Value Sources
When a Cost Line is actualized, the actual values (the values in the following columns) are sent to the external financial system:
Cost Line Type / Actualization Grid | Actual Value Columns |
---|---|
Standard / Standard Actualization grid |
|
Margin / Margin Actualization grid |
|
The actual values can be entered manually or sourced externally:
Actual Value Source Type | Description | Standard Actualization Grid | Margin Actualization Grid |
---|---|---|---|
Manual | The cost/units/rate as entered by the user. | Enter actual cost/units/rate:
For more information, see Apply Standard Actualization Triangulation. | Option 1: Enter actual costs/margin Option 2: Enter actual units |
Committed | The cost/units/rate committed on the media schedule. | Applying the Committed source has the following impacts on the actual value columns:
| Applying the Committed source has the following impacts on the actual value columns:
|
Site | For Cost Lines linked to an external entity, the delivered cost/units as provided by the external integration provider. Depending on the provider, only delivered costs, only delivered units, or delivered costs and units may be provided. Possible Site sources: If a Cost Line has delivery data from multiple Site sources, the Site Cost and Site Units columns display the values from Vendor Inbox. For data retrieval frequency, see Delivery Data. | Option 1a: Apply actual delivered units, recalculate cost based on committed rate Option 1b: Apply actual delivered units, recalculate rate based on committed cost Option 2: Apply actual delivered units and cost Option 3a: Apply actual delivered costs, recalculate units based on committed rate Option 3b: Apply actual delivered costs, recalculate rate based on committed units | Option 1: Apply actual delivered units, recalculate vendor cost based on committed vendor rate, recalculate client cost based on committed margin percentage. Option 2: Apply actual delivered units and vendor cost, recalculate client cost based on committed margin percentage. Option 3: Apply actual delivered vendor cost, recalculate units based on committed vendor rate, recalculate client cost based on committed margin percentage. |
3rd Party | For Cost Lines with an Ad Placement linked to an Ad Server provider, the delivered units as provided by the Ad Server provider.
Possible 3rd Party sources: For data retrieval frequency, see Delivery Data. | Option 1a: Apply actual delivered units, recalculate cost based on committed rate Option 1b: Apply actual delivered units, recalculate rate based on committed cost | Option 1: Apply actual delivered units, recalculate vendor cost based on committed vendor rate, recalculate client cost based on committed margin percentage. Option 2: Apply actual delivered units and vendor cost, recalculate client cost based on committed margin percentage. Option 3: Apply actual delivered vendor cost, recalculate units based on committed vendor rate, recalculate client cost based on committed margin percentage. |
Media The Media source is only available for Assigned fees. | The fee costs/units are calculated by the system, using the associated media Cost Line as a base. Since the costs and units of an Assigned fee depend on the costs and units of the media Cost Line that the fee is assigned to, the media Cost Line that the fee is assigned to should be actualized before the fee is actualized. For more information, see Actualize an Assigned Fee Cost Line. | Applying the Media source has the following impacts on the actual value columns:
| Option 1: Apply calculated fee costs Option 2: Apply calculated fee units |
Types of Actualization Triangulation
There are three sets of triangulation rules related to actualization:
Actualization Triangulation Set | Description |
---|---|
Standard Actualization Triangulation | The relationship between the Actual Cost for Period, Actual Rate, and Actual Units values, on the Standard Actualization grid |
The relationship between the Vendor Net Cost, Margin Percentage, and Client Net Cost values, on the Margin Actualization grid | |
Margin Actual Units Triangulation | The relationships between the Rate (Vendor Net Rate), Actual Units, and Vendor Net Cost values and between the Client Net Rate, Actual Units, and Client Net Cost values, on the Margin Actualization grid |
For more information, see the following pages: