Table of Contents
Overview
Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.
Actualization Terms and Concepts
This section contains information about terms and concepts related to actualization in OneStrata.
Types of Actualization
In OneStrata, there are two types of actualization:
- Standard actualization
- Margin actualization
| Actualization Type | Description |
|---|---|
Standard actualization | The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Standard. For more information on the Standard Cost Method option, see Cost Methods.
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Margin actualization The Margin workflow is a gated feature and not enabled by default. If the Margin workflow is not enabled, the Margin Actualization grid is not available. To enable this feature, contact your OneStrata representative. | The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Margin. For more information on the Margin Cost Method option, see Cost Methods.
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Types of Delivery Balance Roll
When actualizing, there are four ways that any under- or over-delivery balance can be distributed over future months:
| Rollover Type | Description | Visualization |
|---|---|---|
| None | The under- or over-delivery balance is not distributed. Instead, the values on the original Schedule grid line are updated. |  |
| Proportionally | The under- or over-delivery balance is evenly distributed over the remaining months of the campaign. |
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| Next Month | The entire under- or over-delivery balance is carried over to the next month of the campaign. |
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| Last Month | The entire under- or over-delivery balance is carried over to the final month of the campaign. |
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Types of Actual Column Sources
When a standard Cost Line is actualized, the values in the Actual Cost for Period, Actual Rate, and Actual Units fields are sent to the external financial system.
There are four possible sources for the values of these Actual columns:
- Committed
- Site
- 3rd Party
- Manual
To apply a Committed, Site, or 3rd Party source, use the Apply Source button on the Standard Actualization grid.
| Actual Source | Description |
|---|---|
Committed | The values are copied from the committed Cost Line's values, on the Schedule grid |
Site | The values are copied from the Site columns, on the Standard Actualization grid. The Site Cost and Site Units columns are populated by data retrieved from the Site source, if any. There are two possible Site sources:
If a Cost Line has delivery data from both Site sources, the Site Cost and Site Units columns display the Vendor Inbox values, not the DV360 values. |
3rd Party | The values are copied from the 3rd Party columns, on the Standard Actualization grid. The 3rd Party Cost and 3rd Party Units columns are populated by data retrieved from the Ad Server provider, if any. If the two conditions below are met, delivery data is automatically retrieved from the Ad Server provider once per day, at around midnight local time:
|
Manual | The values are manually changed by the user. |
Types of Actualization Triangulation
There are three sets of triangulation rules related to actualization:
| Actualization Triangulation Set | Description |
|---|---|
| Standard Actualization Triangulation | The relationship between the Actual Cost for Period, Actual Rate, and Actual Units values, on the Standard Actualization grid |
The relationship between the Vendor Net Cost, Margin Percentage, and Client Net Cost values, on the Margin Actualization grid | |
| Margin Actual Units Triangulation | The relationships between the Vendor Net Rate, Actual Units, and Vendor Net Cost values and between the Client Net Rate, Actual Units, and Client Net Cost values, on the Margin Actualization grid |
For more information, see the following pages: