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Actualization Terms and Concepts

Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. ​Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.

Types of Actualization

In OneStrata, there are two types of actualization:

  • Standard actualization
  • Margin actualization
Actualization TypeDescription

Standard actualization

The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule grid that have been committed and that have a Cost Method value of Standard.

For more information, see Cost Methods.


Margin actualization

The Margin workflow is a gated feature and not enabled by default. If the Margin workflow is not enabled, the Margin Actualization grid is not available.

To enable this feature, contact your OneStrata representative.

The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule grid that have been committed and that have a Cost Method value of Margin.

For more information, see Cost Methods.


Types of Delivery Balance Roll

When actualizing, there are four ways that any under- or over-delivery balance can be distributed over future months:

Rollover TypeDescriptionVisualization
None

The under- or over-delivery balance is not distributed.

Instead, the values on the original Schedule grid line are updated.


ProportionallyThe under- or over-delivery balance is evenly distributed over the remaining months of the campaign.

Next MonthThe entire under- or over-delivery balance is carried over to the next month of the campaign.

Last MonthThe entire under- or over-delivery balance is carried over to the final month of the campaign.

Types of Actual Value Sources

When a Cost Line is actualized, the actual values (the values of the columns in the table below) are sent to the external financial system:

Actualization GridActual Value Columns
Standard Actualization grid
  • Actual Cost for Period
  • Actual Rate
  • Actual Units
Margin Actualization grid
  • Vendor Net Cost (VC)
  • Margin %
  • Client Net Cost (VC)
  • Actual Units

There are different sources where these actual values can come from. The following table describes the actual value source types:

Actual Value Source TypeDescription

Manual

The actual values are entered by the user.

Committed

The actual values come from the committed schedule.

Site

The Site source only applies to Cost Lines linked to an external entity in a DSP, Search, or Social provider.

The actual (delivered) values are provided by the external integration provider.

Depending on the provider, only delivered costs, only delivered units, or delivered costs and units may be provided.

Possible Site sources:

  • Vendor Inbox: For Cost Lines sent to an in-system Order Partner.

  • FreeWheel DSP (DSP provider): For Cost Lines linked to a FreeWheel DSP campaign.

  • DV360 (DSP provider): For Cost Lines linked to a DV360 insertion order.

  • The Trade Desk (DSP provider): For Cost Lines linked to a campaign in The Trade Desk.

  • Google Ads (Search provider): For Cost Lines linked to a Google Ads campaign.

  • Meta (Social provider): For Cost Lines linked to a Meta campaign.


3rd Party

The 3rd Party source only applies to Cost Lines linked to an external placement in an Ad Server provider.


The actual (delivered) units are provided by the Ad Server provider.

Only delivered units are provided by the Ad Server provider; any delivered cost values are calculated by the system.

Possible 3rd Party sources:

  • CM360: For Ad Placements linked to a CM360 placement.

  • Innovid: For Ad Placements linked to an Innovid placement.


Media

The Media source is only available for Assigned fees.

The fee costs and units are calculated by the system, using the associated media Cost Line as a base.

Since the costs and units of an Assigned fee depend on the costs and units of the media Cost Line that the fee is assigned to, the media Cost Line that the fee is assigned to should be actualized before the fee is actualized.

For more information, see Actualize an Assigned Fee Cost Line.

Verified

The Verified source is only available for Cost Lines that are linked to an external ad server placement (via an Ad Placement) with ad verification.

The actual (verified) units are provided by the Ad Verification provider.

Only delivered units are provided by the Ad Verification vendor; any variance is calculated by the system.

Possible Verified sources:
  • IAS: For Ad Placements linked to a CM360 or Innovid placement with IAS verification. The value of Verified Units is equivalent to IAS's Viewable Impressions metric.

Effects of Applying an Actual Value Source

The actual values can be entered manually or sourced externally:

Actual Value Source TypeStandard Actualization GridMargin Actualization Grid

Manual

 User enters actual cost, units, or rate:

  • Actual Cost for Period: Entered by the user or triangulated.

  • Actual Units: Entered by the user or triangulated.

  • Actual Rate: Entered by the user or triangulated.

For more information, see Apply Standard Actualization Triangulation.

Option 1: User enters actual costs and margin.

  • Actual Units: Locked by the user.

  • Vendor Net Cost (VC): Entered by the user or triangulated.

  • Client Net Cost (VC): Entered by the user or triangulated.

  • Margin %: Entered by the user or triangulated.

For more information, see Apply Margin Actualization Triangulation.

Option 2: User enters actual units

  • Actual Units: Entered by the user.

  • Vendor Net Cost (VC): Recalculated by the system.

  • Client Net Cost (VC): Recalculated by the system.

  • Margin %: Recalculated by the system.

For more information, see Apply Margin Actualization Triangulation.


Committed

Applying the Committed source has the following impacts:

  • Actual Cost for Period: Updated to the committed vendor cost (the value of the Vendor Net Cost column in the Schedule or Billing Periods grid).

  • Actual Units: Updated to the committed number of units (the value of the Units column in the Schedule or Billing Periods grid).

  • Actual Rate: Updated to the committed vendor rate (the value of the Rate column in the Schedule or Billing Periods grid).

Applying the Committed source has the following impacts:

  • Actual Units: Updated to the committed number of units (the value of the Units column in the Schedule or Billing Periods grid).

  • Vendor Net Cost (VC): Updated to the committed vendor cost (the value of the Vendor Net Cost (VC) column in the Schedule or Billing Periods grid).

  • Client Net Cost (VC): Updated to the committed client cost (the value of the Client Net Cost (VC) column in the Schedule or Billing Periods grid).

  • Margin %: Updated to the committed margin percentage (the value of the Margin Percentage column in the Schedule or Billing Periods grid).

Site

If a Cost Line has delivery data from multiple Site sources, the Site Cost and Site Units columns display the values from Vendor Inbox.

For data retrieval frequency, see Delivery Data.


Option 1a: User applies delivered units; cost is recalculated based on committed rate

Applying the Site source has the following impacts:

  • Actual Cost for Period: Recalculated by the system.

  • Actual Units: Updated to the value of the Site Units column.

  • Actual Rate: Locked by the user.

Option 1b: User applies delivered units; rate is recalculated based on committed cost

Applying the Site source has the following impacts:

  • Actual Cost for Period: Locked by the user.

  • Actual Units: Updated to the value of the Site Units column.

  • Actual Rate: Recalculated by the system.

Option 2: User applies delivered units and cost

Applying the Site source has the following impacts on the actual value columns:

  • Actual Cost for Period: Updated to the value of the Site Cost column.

  • Actual Units: Updated to the value of the Site Units column.

  • Actual Rate: Locked by the user but recalculated by the system if needed.

Option 3a: User applies delivered costs; units are recalculated based on committed rate

Applying the Site source has the following impacts on the actual value columns:

  • Actual Cost for Period: Updated to the value of the Site Cost column.

  • Actual Units: Recalculated by the system.

  • Actual Rate: Locked by the user.

Option 3b: User applies actual costs; rate is recalculated based on committed units

Applying the Site source has the following impacts on the actual value columns:

  • Actual Cost for Period: Updated to the value of the Site Cost column.

  • Actual Units: Locked by the user.

  • Actual Rate: Recalculated by the system.


Option 1: User applies delivered units; vendor cost is recalculated based on committed vendor rate, client cost is recalculated based on committed margin percentage.

Applying the Site source has the following impacts on the actual value columns:

  • Actual Units: Updated to match the value of the Site Units column.

  • Vendor Net Cost (VC): Recalculated by the system (Vendor Net Cost = Actual Units * Rate).

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.

Option 2: User applies delivered units and vendor cost; client cost is recalculated based on committed margin percentage.

Applying the Site source has the following impacts on the actual value columns:

  • Actual Units: Updated to match the value of the Site Units column.

  • Vendor Net Cost (VC): Updated to match the value of the Site Cost column.

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.

Option 3: User applies delivered vendor cost; units are recalculated based on committed vendor rate, client cost is recalculated based on committed margin percentage.

Applying the Site source has the following impacts on the actual value columns:

  • Actual Units: Recalculated by the system (Actual Units = Vendor Net Cost / Rate)

  • Vendor Net Cost (VC): Updated to match the value of the Site Cost column.

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.


3rd Party

  • Only the value in the 3rd Party Units column is sourced from the Ad Server provider.
  • Even though there may be a value in the 3rd Party Cost column, this value is calculated by the system.

Option 1a: User applies delivered units; cost is recalculated based on committed rate

Applying the 3rd Party source has the following impacts on the actual value columns:

  • Actual Cost for Period: Recalculated by the system.

  • Actual Units: Updated to the value of the 3rd Party Units column.

  • Actual Rate: Locked by the user.

 Option 1b: User applies delivered units; rate is recalculated based on committed cost

Applying the 3rd Party source has the following impacts on the actual value columns:

  • Actual Cost for Period: Locked by the user.

  • Actual Units: Updated to the value of the 3rd Party Units column.

  • Actual Rate: Recalculated by the system.


Option 1: User applies delivered units; vendor cost is recalculated based on committed vendor rate, client cost is recalculated based on committed margin percentage.

Applying the 3rd Party source has the following impacts on the actual value columns:

  • Actual Units: Updated to the value of the 3rd Party Units column.

  • Vendor Net Cost (VC): Recalculated by the system (Vendor Net Cost = Actual Units * Rate).

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.

Option 2: User applies delivered units and vendor cost; client cost is recalculated based on committed margin percentage.

Applying the 3rd Party source has the following impacts on the actual value columns:

  • Actual Units: Updated to the value of the 3rd Party Units column.

  • Vendor Net Cost (VC): Updated to the value of the 3rd Party Cost column.

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.

Option 3: User applies delivered vendor cost; units are recalculated based on committed vendor rate, client cost is recalculated based on committed margin percentage.

Applying the 3rd Party source has the following impacts on the actual value columns:

  • Actual Units: Recalculated by the system (Actual Units = Vendor Net Cost / Rate)

  • Vendor Net Cost (VC): Updated to the value of the 3rd Party Cost column.

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.


Media

Applying the Media source has the following impacts:

  • Actual Cost for Period: This value is changed to the value of the Calculated Fee Cost column.

  • Actual Units: This value is changed to the value of the Fee Calculated Units column.

  • Actual Rate: This value is recalculated by the system.

Option 1: User applies calculated fee costs

Applying the Media source has the following impacts on the actual value columns:

  • Actual Units: Locked by user.

  • Vendor Net Cost (VC): Updated to the value of the Fee Calculated Vendor Cost column.

  • Client Net Cost (VC): Updated to the value of the Fee Calculated Client Cost column.

    Margin %: Recalculated by the system.

For more information, see Margin Percentage Triangulation.

Option 2: User applies calculated fee units

 Applying the Media source has the following impacts on the actual value columns:

  • Actual Units: Updated to match the value of the Fee Calculated Units column.

  • Vendor Net Cost (VC): Recalculated by the system.

  • Client Net Cost (VC): Recalculated by the system.

  • Margin %: Recalculated by the system.

For more information, see Margin Actual Units Triangulation.


Verified

Option 1a: User applies verified units; cost is recalculated based on committed rate

Applying the Verified source has the following impacts on the actual value columns:

  • Actual Cost for Period: Recalculated by the system.

  • Actual Units: Updated to the value of the Verified Units column.

  • Actual Rate: Locked by the user.

 Option 1b: User applies verified units; rate is recalculated based on committed cost

Applying the Verified source has the following impacts on the actual value columns:

  • Actual Cost for Period: Locked by the user.

  • Actual Units: Updated to the value of the Verified Units column.

  • Actual Rate: Recalculated by the system.


Option 1: User applies verified units; vendor cost is recalculated based on committed vendor rate, client cost is recalculated based on committed margin percentage.

Applying the Verified source has the following impacts on the actual value columns:

  • Actual Units: Updated to the value of the Verified Units column.

  • Vendor Net Cost (VC): Recalculated by the system (Vendor Net Cost = Actual Units * Rate).

  • Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation.

  • Margin %: Unchanged.

 

Types of Actualization Triangulation

There are three sets of triangulation rules related to actualization:

Actualization Triangulation SetDescription
Standard Actualization Triangulation

The relationships between the Rate (Vendor Net Rate), Actual Units, and Vendor Net Cost values and between the Client Net Rate, Actual Units, and Client Net Cost values, on the Margin Actualization grid

Margin Percentage Triangulation

The relationship between the Vendor Net Cost, Margin Percentage, and Client Net Cost values, on the Margin Actualization grid

Margin Actual Units Triangulation

The relationships between the Rate (Vendor Net Rate), Actual Units, and Vendor Net Cost values and between the Client Net Rate, Actual Units, and Client Net Cost values, on the Margin Actualization grid

For more information, see the following pages:

Training Resources

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