Overview

The Actualization tab provides a way to easily compare a media schedule plan to actual campaign delivery metrics. Users can pull in delivery metrics from external integrations with a single click, validate the metrics, and then send the actualized and approved payment amounts to the Agency's financial system.

Access the Actualization Tab of a Campaign

To go to the Actualization tab of a campaign, do the following:

Go to the Media Campaigns page (Campaign Management > Campaigns).
In the Media Campaigns grid, click on the name of the campaign to open it.
By default, the campaign opens on its Overview tab.
Click on Actualization to open the Actualization tab.

Actualization Tab UI Elements

The Actualization tab displays information related to actualizing committed Cost Lines.

The Actualization tab contains the following elements:

	Item	Description
1	Campaign Header	The page Schedule Tab (merged) was not found -- Please check/update the page name used in the MultiExcerpt-Include macro
2	Standard and Margin selection	Click to switch between the Standard Actualization grid and the Margin Actualization grid.
3	Filters icon	Click the Filters icon to open the filter pane and filter through the list of all committed Cost Lines within the campaign.
4	Column icon	Click the Columns icon to open the Actualization grid column picker and customize the columns displayed within the Actualization grid.
5	Search bar	Search for a Cost Line by Entity (Supplier or Order Partner) or ID.
6	Roll settings	Click the Roll settings to select how any under- or over-delivery balance is carried over to future months: None: The balance is not distributed. Instead, the overall totals on the Schedule Grid line are updated Proportionally: The balance is evenly distributed over the remaining months of the campaign Next Month: The entire balance is carried over to the next month of the campaign Last Month: The entire balance is carried over to the final month of the campaign For more information, see Types of Delivery Balance Roll.
7	Apply Source button	On the Standard Actualization grid, click the Apply Source button to update the values in the Actual Cost for Period, Actual Units, and Actual Rate columns. Source options: Committed Site 3rd Party Media (only applies to Assigned fees) For more information, see Types of Actual Value Sources. On the Margin Actualization grid, click the Apply Source button to update the values in the Vendor Net Cost (VC), Client Net Cost (VC), Actual Units, and Margin % columns. Source option: Committed Site 3rd Party Media (only applies to Assigned fees) For more information, see Types of Actual Value Sources.
8	Actualize button	If no Actualization grid lines are selected, the Actualize button is inactive. If one or more Actualization grid lines are selected, the Actualize button is active. Click the Actualize button to actualize the selected lines.
9	Billing Period(s) filter	Click the Billing Period(s) filter to select the billing periods that are displayed in the Actualization grid. By default, only one billing period (month) is selected and displayed on the Actualization grid. If the campaign is in-flight, the default billing period is the previous month of the campaign If the campaign has not started yet, the default billing period is the first month of the campaign If the campaign has already finished, the default billing period is the last month of the campaign
10	Actualization grid	A list of a campaign's committed Cost Lines, grouped by order and broken down into the displayed billing period(s). By default, only one billing period (month) is selected: If the campaign is in-flight, the default billing period is the previous month of the campaign If the campaign has not started yet, the default billing period is the first month of the campaign If the campaign has already finished, the default billing period is the last month of the campaign For more information, see Actualization Grid Reference.

Actualization Grid Reference

There are two types of Actualization grids:

Standard Actualization grid: Used to actualize standard Cost Lines
Margin Actualization grid: Used to actualize margin Cost Lines

The following table describes the default columns and column order of the Actualization grids:

Oops, it seems that you need to place a table or a macro generating a table within the Table Filter macro.

Actualization Grid Type	Column Name	Level	Description
Standard, Margin	Read-only Line Type	General	The level of the Actualization grid line: Order: The line represents an order. Placement, Media Package, Cost Package, or Fee: The line represents a Cost Line. Billing Period: The line represents a billing period.
Standard, Margin	Read-only Status	General	The actualization status of the Actualization grid line.
		Order	The possible actualization statuses are: Not Actualized: None of the billing periods currently displayed under this order are actualized. Partially Actualized: At least one, but not all, of the billing periods currently displayed under this order are actualized. Actualized: All of the billing periods currently displayed under this order are actualized.
		Cost Line	The possible actualization statuses are: Not Actualized: None of the billing periods currently displayed under this Cost Line are actualized. Partially Actualized: At least one, but not all, of the billing periods currently displayed under this Cost Line are actualized. Actualized: All of the billing periods currently displayed under this Cost Line are actualized.
		Billing Period	The possible actualization statuses are: Not Actualized: The billing period is not actualized. Actualized: The billing period is actualized.
Standard, Margin	Read-only Invoice Status	General	The invoice status of the Actualization grid line.
		Order	The possible invoice statuses are: Not Invoiced: None of the billing periods currently displayed under this order are invoiced. Partially Invoiced: At least one, but not all, of the billing periods currently displayed under this order are invoiced. Invoiced: All of the billing periods currently displayed under this order are invoiced.
		Cost Line	The possible invoice statuses are: Not Invoiced: None of the billing periods currently displayed under this Cost Line are invoiced. Partially Invoiced: At least one, but not all, of the billing periods currently displayed under this Cost Line are invoiced. Invoiced: All of the billing periods currently displayed under this Cost Line are invoiced.
		Billing Period	The possible invoice statuses are: Not Invoiced: No invoice has been created for the billing period. Invoiced: An invoice has been created for the billing period.
Standard, Margin	Read-only Entity Name	General	The name and identifier of the entity or entities associated with the Actualization grid line.
		Order	The displayed values are: (Name): The Order Partner of this order, as a link. Click the link to open the Order Details page of the order. ID (Order ID): The OneStrata identifier of the order.
		Cost Line	The displayed values are: (Name): The Supplier assigned to this Cost Line. ID (Cost Line ID): The OneStrata identifier of the Cost Line.
		Billing Period	This displayed values are: (Month Year): The calendar month and year of this billing period. ID (Billing Period ID): The OneStrata identifier of the billing period.
Standard, Margin	Read-only Line Name	General	The name of the Actualization grid line.
		Order	-
		Cost Line	The name of the Cost Line, as defined by the schedule.
		Billing Period	N/A (billing periods do not have names)
Standard, Margin	Read-only External ID	General	The external identifier of the external entity linked to the Actualization grid line.
		Order	-
		Cost Line	-
		Billing Period	The identifier of the billing period in an external, non-OneStrata system. Only available if the Billing Period line has been exported to an external financial system.
Standard, Margin	Read-only Start and End Date	General	The start and end dates of the Actualization grid line.
		Order	-
		Cost Line	The start and end dates of the Cost Line, as defined by the schedule.
		Billing Period	The start and end dates of the billing period, as defined by the schedule.
Standard, Margin	Read-only Contract Total	General	The total committed vendor cost of the Actualization grid line. Standard Actualization grid: This value is Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Cost.
		Order	The total committed vendor cost of the order.
		Cost Line	The total committed vendor cost of the Cost Line.
		Billing Period	The committed vendor cost of the billing period.
Standard, Margin	Read-only Rate Type	General	The rate type of the Actualization grid line.
		Order	-
		Cost Line	The rate type of the Cost Line, as defined by the schedule.
		Billing Period	-
Standard, Margin	Read-only Rate	General	The committed vendor rate of the Actualization grid line. Standard Actualization grid: This value is Vendor Net Rate or Vendor Gross Rate, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Rate.
		Order	-
		Cost Line	The committed vendor rate of the Cost Line, as defined by the schedule.
		Billing Period	The committed vendor rate of the billing period, as defined by the schedule.
Margin	Read-only Client Net Rate (VC)	General	The committed Client Net Rate (VC) of the Margin Actualization grid line.
		Order	-
		Cost Line	The committed Client Net Rate (VC) of the Cost Line, as defined by the schedule.
		Billing Period	The committed Client Net Rate (VC) of the billing period.
Standard, Margin	Read-only Units	General	The total number of units committed for the Actualization grid line.
		Order	The total number of units committed for the order. Calculated by summing the number of units committed for all Cost Lines in this order.
		Cost Line	The total number of units committed for the Cost Line, as defined by the schedule.
		Billing Period	The number of units committed for the billing period, as defined by the schedule.
Standard, Margin	Read-only Current For Period	General	The current committed vendor cost of the Actualization grid line, for the displayed billing period(s). Standard Actualization grid: This value is Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Cost.
		Order	The current committed vendor cost of the order, for the displayed billing period(s). Calculated by summing the committed vendor cost of all billing periods currently displayed under this order.
		Cost Line	The current committed vendor cost of the Cost Line, for the displayed billing period(s). Calculated by summing the committed vendor cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The committed vendor cost of the billing period, as defined by the schedule. At the billing period level, Current For Period is always the same as Contract Total.
Standard, Margin	Read-only Pre-Actualized	General	The pre-actualization vendor cost of the Actualization grid line, for the displayed billing period(s). Standard Actualization grid: This value is Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Cost. If the line has never been actualized, the Pre-Actualized value is equal to its Current for Period value. Once the line is actualized, the Pre-Actualized value becomes locked and no longer changes, even if the Current for Period value changes. For example, imagine a Cost Line that has never been actualized: Its Current for Period value is $100. Its Pre-Actualized value is set to the Current for Period value is, which is $100. If the Cost line's Current for Period value changes, its Pre-Actualized value also changes. Then, the Cost line is actualized: At the time of actualization, its Current for Period value is $100. The Pre-Actualized value is locked to $100. Afterwards, if the Cost Line's Current for Period value changes (for example, it increases to $125), its Pre-Actualized value does not change.
		Order	The pre-actualization vendor cost of the order, for the displayed billing period(s). Calculated by summing the pre-actualization vendor cost of all billing periods currently displayed under this order.
		Cost Line	The pre-actualization vendor cost of the Cost Line, for the displayed billing period(s). Calculated by summing the pre-actualization vendor cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The pre-actualization vendor cost of the billing period.
Standard, Margin	Read-only Balance	General	The cost balance (the difference between the actualized and committed values) of the Actualization grid line, for the displayed billing period(s). This value is calculated according to the following formula: Balance = Actual Cost for Period - Current for Period
		Order	The cost balance of the order, for the displayed billing period(s). Calculated by summing the cost balance of all billing periods currently displayed under this order.
		Cost Line	The cost balance of the Cost Line, for the displayed billing period(s). Calculated by summing the cost balance of all billing periods currently displayed under this Cost Line.
		Billing Period	The cost balance of the billing period.
Standard, Margin	Read-only Actual Source	General	The source of the Actualization grid line's Actual Cost for Period, Actual Rate, and Actual Units values: Manual Committed Site 3rd Party Media For more information, see Types of Actual Value Sources.
		Order	The source(s) of the actual values of the order.
		Cost Line	The source(s) of the actual values of the Cost Line.
		Billing Period	The source(s) of the actual values of the billing period.
Standard	Actual Cost For Period This value is part of a triangulation set. For more information, see Apply a Triangulation Set.	General	The actual vendor cost of the Actualization grid line, for the displayed billing periods(s). When a billing period is actualized, this value is sent to the external finance system. Standard Actualization grid: This value is Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Cost. If the Actual Source value is Site, 3rd Party, or Media, the value of Actual Rate is calculated according to the following formula: Actual Rate = Actual Cost / Actual Units
		Order	The actual vendor cost of the order, for the displayed billing period(s). Calculated by summing the actual vendor cost of all billing periods currently displayed under this order.
		Cost Line	The actual vendor cost of the Cost Line, for the displayed billing period(s). Calculated by summing the actual vendor cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The actual vendor cost of the billing period.
Standard	Actual Rate This value is part of a triangulation set. For more information, see Apply a Triangulation Set.	General	The actual vendor rate of the Actualization grid line. When a billing period is actualized, this value is sent to the external finance system. Standard Actualization grid: This value is Vendor Net Rate or Vendor Gross Rate, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Rate. If the Actual Source value is Site, 3rd Party, or Media, the value of Actual Rate is calculated according to the following formula: Actual Rate = Actual Cost / Actual Units
		Order	-
		Cost Line	The actual vendor rate of the Cost Line.
		Billing Period	The actual vendor rate of the billing period.
Standard, Margin	Actual Units This value is part of a triangulation set. For more information, see Apply a Triangulation Set.	General	The number of actual units for the Actualization grid line, for the displayed billing periods(s). When a billing period is actualized, this value is sent to the external finance system.
		Order	-
		Cost Line	The number of actual units for the Cost Line, for the displayed billing period(s). Calculated by summing the actual units of all billing periods currently displayed under this Cost Line.
		Billing Period	The number of actual units for the billing period.
Margin	Vendor Net Cost (VC) This value is part of a triangulation set. For more information, see Apply a Triangulation Set.	General	The Vendor Net Cost (VC) of the Actualization grid line, for the displayed billing period(s).
		Order	The total Vendor Net Cost (VC) of the order, for the displayed billing period(s). Calculated by summing the vendor net cost of all billing periods currently displayed under this order.
		Cost Line	The total Vendor Net Cost (VC) of the Cost Line, for the displayed billing period(s). Calculated by summing the vendor net cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The Vendor Net Cost (VC) of the billing period.
Margin	Margin % This value is part of a triangulation set. For more information, see Apply a Triangulation Set.	General	The Margin % of the Actualization grid line, for the displayed billing period(s).
		Order	-
		Cost Line	The margin percentage of the Cost Line, for the displayed billing period(s). Calculated by averaging the margin percentage of all billing periods currently displayed under this Cost Line.
		Billing Period	The margin percentage of the billing period.
Margin	Client Net Cost (VC) This value is part of a triangulation set. For more information, see Apply a Triangulation Set.	General	The Client Net Cost (VC) of the Actualization grid line, for the displayed billing periods(s).
		Order	-
		Cost Line	The Client Net Cost (VC) of the Cost Line, for the displayed billing period(s). Calculated by summing the client net cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The Client Net Cost (VC) of the billing period.
Standard	Calculated Fee Cost This value only applies to Assigned fees. For more information, see Media (Source).	General	The system-calculated vendor cost (Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign) of the Assigned fee, for the displayed billing period(s).
		Order	The system-calculated vendor cost of the order, for the displayed billing period(s). Calculated by summing the system-calculated vendor cost of all billing periods currently displayed under this order.
		Cost Line	The system-calculated vendor cost of the Cost Line / Assigned fee, for the displayed billing period(s). Calculated by summing the system-calculated vendor cost of all billing periods currently displayed under this Assigned fee.
		Billing Period	The system-calculated vendor cost of the Assigned fee billing period.
Margin	Fee Calculated Vendor Cost This value only applies to Assigned fees. For more information, see Media (Source).	General	The system-calculated Vendor Net Cost (VC) of the Assigned fee, for the displayed billing period(s).
		Order	The system-calculated Vendor Net Cost (VC) of the order, for the displayed billing period(s). Calculated by summing the system-calculated vendor net cost of all billing periods currently displayed under this order.
		Cost Line	The system-calculated Vendor Net Cost (VC) of the Cost Line / Assigned fee, for the displayed billing period(s). Calculated by summing the system-calculated vendor net cost of all billing periods currently displayed under this Assigned fee.
		Billing Period	The system-calculated Vendor Net Cost (VC) of the Assigned fee billing period.
Margin	Fee Calculated Client Cost This value only applies to Assigned fees. For more information, see Media (Source).	General	The system-calculated Client Net Cost (VC) of the Assigned fee, for the displayed billing period(s).
		Order	The system-calculated Client Net Cost (VC) of the order, for the displayed billing period(s).
		Cost Line	The system-calculated Client Net Cost (VC) of the Cost Line / Assigned fee, for the displayed billing period(s). Calculated by summing the system-calculated client net cost of all billing periods currently displayed under this Assigned fee.
		Billing Period	The system-calculated Client Net Cost (VC) of the Assigned fee billing period.
Standard	Fee Calculated Units This value only applies to Assigned fees. For more information, see Media (Source).	General	The system-calculated number of units of the Assigned fee, for the displayed billing period(s).
		Order	The system-calculated number of units of the order, for the displayed billing period(s).
		Cost Line	The system-calculated number of units of the Cost Line / Assigned fee, for the displayed billing period(s).
		Billing Period	The system-calculated number of units for the Assigned fee billing period.
Standard, Margin	Site Cost	General	The vendor delivery cost of the Actualization grid line for the displayed billing period(s), as retrieved from the Site source (if any). Standard Actualization grid: This value is Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Cost. For more information, see Site (Source).
		Order	The vendor delivery cost of the order for the displayed billing period(s), as retrieved from the Site source. Calculated by summing the Site Cost of all billing periods currently displayed under this order.
		Cost Line	The vendor delivery cost of the Cost Line for the displayed billing period(s), as retrieved from the Site source. Calculated by summing the Site Cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The vendor delivery cost of the billing period, as retrieved from the Site Source.
Standard, Margin	Site Units	General	The number of delivered units for the Actualization grid line for the displayed billing periods(s), as retrieved from the Site source (if any). For more information, see Site (Source).
		Order	The number of delivered units for the order, for the displayed billing period(s), as retrieved from the Site source. Calculated by summing the Site Units of all billing periods currently displayed under this order.
		Cost Line	The number of delivered units for the Cost Line, for the displayed billing period(s), as retrieved from the Site source. Calculated by summing the Site Units of all billing periods currently displayed under this Cost Line.
		Billing Period	The number of delivered units for the billing period, as retrieved from the Site source
Standard, Margin	3rd Party Cost	General	The vendor delivery cost of the Actualization grid line for the displayed billing period(s), as retrieved from the 3rd Party provider (if any). Standard Actualization grid: This value is Vendor Net Cost or Vendor Gross Cost, depending on the cost type of the campaign. Margin Actualization grid: This value is Vendor Net Cost. For more information, see 3rd Party (Source).
		Order	The vendor delivery cost of the order for the displayed billing period(s), as retrieved from the 3rd Party source. Calculated by summing the 3rd Party Cost of all billing periods currently displayed under this order.
		Cost Line	The vendor delivery cost of the Cost Line for the displayed billing period(s), as retrieved from the 3rd Party source. Calculated by summing the 3rd Party Cost of all billing periods currently displayed under this Cost Line.
		Billing Period	The vendor delivery cost of the billing period, as retrieved from the 3rd Party Source.
Standard, Margin	3rd Party Units	General	The number of delivered units for the Actualization grid line for the displayed billing periods(s), as retrieved from the 3rd Party provider (if any). For more information, see 3rd Party (Source).
		Order	The number of delivered units for the order, for the displayed billing period(s), as retrieved from the 3rd Party source. Calculated by summing the 3rd Party Units of all billing periods currently displayed under this order.
		Cost Line	The number of delivered units for the Cost Line, for the displayed billing period(s), as retrieved from the 3rd Party source. Calculated by summing the 3rd Party Units of all billing periods currently displayed under this Cost Line.
		Billing Period	The number of delivered units for the billing period, as retrieved from the 3rd Party source
Margin	Other Income (VC)	General	The margin amount (the difference between the Client Net Cost (VC) and Vendor Net Cost (VC) values) of the Actualization grid line, for the displayed billing period(s). This value is calculated according to the following formula: Other Income (VC) = Client Net Cost (VC) - Vendor Net Cost (VC)
		Order	The margin amount of the order, for the displayed billing period(s). Calculated by summing the margin amount of all billing periods currently displayed under this order.
		Cost Line	The margin amount of the Cost Line, for the displayed billing period(s). Calculated by summing the margin amount of all billing periods currently displayed under this Cost Line.
		Billing Period	The margin amount of the billing period.
Standard, Margin	Invoiced Amount	General	The sum of all invoices that have been matched or cleared against the Actualization grid line, for the displayed billing period(s).
		Order	The invoiced amount of the order, for the displayed billing period(s). Calculated by summing the invoiced amount of all billing periods currently displayed under this order.
		Cost Line	The invoiced amount of the Cost Line, for the displayed billing period(s). Calculated by summing the invoiced amount of all billing periods currently displayed under this Cost Line.
		Billing Period	The invoiced amount of the billing period.
Standard, Margin	Cleared Invoiced Amount	General	The sum of all invoices that have been cleared against the Actualization grid line, for the displayed billing period(s).
		Order	The cleared invoiced amount of the order, for the displayed billing period(s). Calculated by summing the cleared invoiced amount of all billing periods currently displayed under this order.
		Cost Line	The cleared invoiced amount of the Cost Line, for the displayed billing period(s). Calculated by summing the cleared invoiced amount of all billing periods currently displayed under this Cost Line.
		Billing Period	The cleared invoiced amount of the billing period.

Actualization Terms and Concepts

Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.

Types of Actualization

In OneStrata, there are two types of actualization:

Standard actualization
Margin actualization

Actualization Type

Description

Standard actualization

The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule grid that have been committed and that have a Cost Method value of Standard.

For more information, see Cost Methods.

Margin actualization

The Margin workflow is a gated feature and not enabled by default. If the Margin workflow is not enabled, the Margin Actualization grid is not available.

To enable this feature, contact your OneStrata representative.

The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule grid that have been committed and that have a Cost Method value of Margin.

For more information, see Cost Methods.

Types of Delivery Balance Roll

When actualizing, there are four ways that any under- or over-delivery balance can be distributed over future months:

Rollover Type	Description	Visualization
None	The under- or over-delivery balance is not distributed. Instead, the values on the original Schedule grid line are updated.
Proportionally	The under- or over-delivery balance is evenly distributed over the remaining months of the campaign.
Next Month	The entire under- or over-delivery balance is carried over to the next month of the campaign.
Last Month	The entire under- or over-delivery balance is carried over to the final month of the campaign.

Types of Actual Value Sources

When a Cost Line is actualized, the actual values (the values in the following columns) are sent to the external financial system:

Cost Line Type / Actualization Grid	Actual Value Columns
Standard / Standard Actualization grid	Actual Cost for Period Actual Rate Actual Units
Margin / Margin Actualization grid	Vendor Net Cost (VC) Margin % Client Net Cost (VC) Actual Units

The actual values can be entered manually or sourced externally:

Actual Value Source Type	Description	Standard Actualization Grid	Margin Actualization Grid
Manual	The cost/units/rate as entered by the user.	Enter actual cost/units/rate: Actual Cost for Period: Entered by the user or triangulated. Actual Units: Entered by the user or triangulated. Actual Rate: Entered by the user or triangulated. For more information, see Apply Standard Actualization Triangulation.	Option 1: Enter actual costs/margin Actual Units: Locked by the user. Vendor Net Cost (VC): Entered by the user or triangulated. Client Net Cost (VC): Entered by the user or triangulated. Margin %: Entered by the user or triangulated. For more information, see Apply Margin Actualization Triangulation. Option 2: Enter actual units Actual Units: Entered by the user. Vendor Net Cost (VC): Recalculated by the system. Client Net Cost (VC): Recalculated by the system. Margin %: Recalculated by the system. For more information, see Apply Margin Actualization Triangulation.
Committed	The cost/units/rate committed on the media schedule.	Applying the Committed source has the following impacts on the actual value columns: Actual Cost for Period: Updated/reverted to the committed vendor cost (the value of the Vendor Net Cost column in the Schedule or Billing Periods grid). Actual Units: Updated/reverted to the committed number of units (the value of the Units column in the Schedule or Billing Periods grid). Actual Rate: Updated/reverted to the committed vendor rate (the value of the Rate column in the Schedule or Billing Periods grid).	Applying the Committed source has the following impacts on the actual value columns: Actual Units: Updated/reverted to the committed number of units (the value of the Units column in the Schedule or Billing Periods grid). Vendor Net Cost (VC): Updated/reverted to the committed vendor cost (the value of the Vendor Net Cost (VC) column in the Schedule or Billing Periods grid). Client Net Cost (VC): Updated/reverted to the committed client cost (the value of the Client Net Cost (VC) column in the Schedule or Billing Periods grid). Margin %: Updated/reverted to the committed margin percentage (the value of the Margin Percentage column in the Schedule or Billing Periods grid).
Site	For Cost Lines linked to an external entity, the delivered cost/units as provided by the external integration provider. Depending on the provider, only delivered costs, only delivered units, or delivered costs and units may be provided. Possible Site sources: Vendor Inbox: For Cost Lines sent to an in-system Order Partner. FreeWheel DSP (DSP provider): For Cost Lines linked to a FreeWheel DSP campaign. DV360 (DSP provider): For Cost Lines linked to a DV360 insertion order. The Trade Desk (DSP provider): For Cost Lines linked to a campaign in The Trade Desk. Google Ads (Search provider): For Cost Lines linked to a Google Ads campaign. Meta (Social provider): For Cost Lines linked to a Meta campaign. If a Cost Line has delivery data from multiple Site sources, the Site Cost and Site Units columns display the values from Vendor Inbox. For data retrieval frequency, see Delivery Data.	Option 1a: Apply actual delivered units, recalculate cost based on committed rate Applying the Site source has the following impacts on the actual value columns: Actual Cost for Period: Recalculated by the system. Actual Units: Updated to match the value of the Site Units column. Actual Rate: Locked by the user. Option 1b: Apply actual delivered units, recalculate rate based on committed cost Applying the Site source has the following impacts on the actual value columns: Actual Cost for Period: Locked by the user. Actual Units: Updated to match the value of the Site Units column. Actual Rate: Recalculated by the system. Option 2: Apply actual delivered units and cost Applying the Site source has the following impacts on the actual value columns: Actual Cost for Period: Updated to match the value of the Site Cost column. Actual Units: Updated to match the value of the Site Units column. Actual Rate: Locked by the user but recalculated by the system if needed. Option 3a: Apply actual delivered costs, recalculate units based on committed rate Applying the Site source has the following impacts on the actual value columns: Actual Cost for Period: Updated to match the value of the Site Cost column. Actual Units: Recalculated by the system. Actual Rate: Locked by the user. Option 3b: Apply actual delivered costs, recalculate rate based on committed units Applying the Site source has the following impacts on the actual value columns: Actual Cost for Period: Updated to match the value of the Site Cost column. Actual Units: Locked by the user. Actual Rate: Recalculated by the system.	Option 1: Apply actual delivered units, recalculate vendor cost based on committed vendor rate, recalculate client cost based on committed margin percentage. Applying the Site source has the following impacts on the actual value columns: Actual Units: Updated to match the value of the Site Units column. Vendor Net Cost (VC): Recalculated by the system (Vendor Net Cost = Actual Units Rate). Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation. Margin %: Unchanged. Option 2: Apply actual delivered units and vendor cost, recalculate client cost based on committed margin percentage. Applying the Site source has the following impacts on the actual value columns: Actual Units: Updated to match the value of the Site Units* column. Vendor Net Cost (VC): Updated to match the value of the Site Cost column. Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation. Margin %: Unchanged. Option 3: Apply actual delivered vendor cost, recalculate units based on committed vendor rate, recalculate client cost based on committed margin percentage. Applying the Site source has the following impacts on the actual value columns: Actual Units: Recalculated by the system (Actual Units = Vendor Net Cost / Rate) Vendor Net Cost (VC): Updated to match the value of the Site Cost column. Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation. Margin %: Unchanged.
3rd Party	For Cost Lines with an Ad Placement linked to an Ad Server provider, the delivered units as provided by the Ad Server provider. Only the value in the 3rd Party Units column is sourced from the Ad Server provider. Even though there may be a value in the 3rd Party Cost column, this value is calculated by the system. Possible 3rd Party sources: CM360: For Ad Placements linked to a CM360 placement. Flashtalking: For Ad Placements linked to a Flashtalking placement. For data retrieval frequency, see Delivery Data.	Option 1a: Apply actual delivered units, recalculate cost based on committed rate Applying the 3rd Party source has the following impacts on the actual value columns: Actual Cost for Period: Recalculated by the system. Actual Units: Updated to match the value of the 3rd Party Units column. Actual Rate: Locked by the user. Option 1b: Apply actual delivered units, recalculate rate based on committed cost Applying the 3rd Party source has the following impacts on the actual value columns: Actual Cost for Period: Locked by the user. Actual Units: Updated to match the value of the 3rd Party Units column. Actual Rate: Recalculated by the system.	Option 1: Apply actual delivered units, recalculate vendor cost based on committed vendor rate, recalculate client cost based on committed margin percentage. Applying the 3rd Party source has the following impacts on the actual value columns: Actual Units: Updated to match the value of the 3rd Party Units column. Vendor Net Cost (VC): Recalculated by the system (Vendor Net Cost = Actual Units Rate). Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation. Margin %: Unchanged. Option 2: Apply actual delivered units and vendor cost, recalculate client cost based on committed margin percentage. Applying the 3rd Party source has the following impacts on the actual value columns: Actual Units: Updated to match the value of the 3rd Party Units* column. Vendor Net Cost (VC): Updated to match the value of the 3rd Party Cost column. Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation. Margin %: Unchanged. Option 3: Apply actual delivered vendor cost, recalculate units based on committed vendor rate, recalculate client cost based on committed margin percentage. Applying the 3rd Party source has the following impacts on the actual value columns: Actual Units: Recalculated by the system (Actual Units = Vendor Net Cost / Rate) Vendor Net Cost (VC): Updated to match the value of the 3rd Party Cost column. Client Net Cost (VC): Recalculated by the system according to Margin Percentage Triangulation. Margin %: Unchanged.
Media The Media source is only available for Assigned fees.	The fee costs/units are calculated by the system, using the associated media Cost Line as a base. Since the costs and units of an Assigned fee depend on the costs and units of the media Cost Line that the fee is assigned to, the media Cost Line that the fee is assigned to should be actualized before the fee is actualized. For more information, see Actualize an Assigned Fee Cost Line.	Applying the Media source has the following impacts on the actual value columns: Actual Cost for Period: Updated to match the value of the Calculated Fee Cost column. Actual Units: Updated to match the value of the Fee Calculated Units column. Actual Rate: Recalculated by the system.	Option 1: Apply calculated fee costs Applying the Media source has the following impacts on the actual value columns: Actual Units: Locked by user. Vendor Net Cost (VC): Updated to match the value of the Fee Calculated Vendor Cost column. Client Net Cost (VC): Updated to match the value of the Fee Calculated Client Cost column. Margin %: Recalculated by the system. For more information, see Margin Percentage Triangulation. Option 2: Apply calculated fee units Applying the Media source has the following impacts on the actual value columns: Actual Units: Updated to match the value of the Fee Calculated Units column. Vendor Net Cost (VC): Recalculated by the system. Client Net Cost (VC): Recalculated by the system. Margin %: Recalculated by the system. For more information, see Margin Actual Units Triangulation.

Types of Actualization Triangulation

There are three sets of triangulation rules related to actualization:

Actualization Triangulation Set	Description
Standard Actualization Triangulation	The relationship between the Actual Cost for Period, Actual Rate, and Actual Units values, on the Standard Actualization grid
Margin Percentage Triangulation	The relationship between the Vendor Net Cost, Margin Percentage, and Client Net Cost values, on the Margin Actualization grid
Margin Actual Units Triangulation	The relationships between the Rate (Vendor Net Rate), Actual Units, and Vendor Net Cost values and between the Client Net Rate, Actual Units, and Client Net Cost values, on the Margin Actualization grid

For more information, see the following pages:

Content

Space Tools

Table of Contents