Table of Contents
Overview
The Conversion Report shows granular conversion details for a campaign or line items such as conversion type, attribution method, and so on. Please note that this report is time-stamped as per the conversion time versus other reports that show conversion time-stamped by impression.
Dimensions
Lookback range is limited to 24 months.
| Day | YYYY-MM-DD - Based on time of conversion. |
| Month | Month name |
| Year | YYYY |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Advertiser ID | Selected Advertiser ID |
| Advertiser Name | Selected Advertiser Name |
| Event ID | Selected Event ID |
| Event Name | Selected Event Name |
| Account ID | Selected Account ID |
| City Code | City Code |
| City | City Name |
| Country Code | Country Code |
| Country | Country Name |
| Metro/DMA Code | Metro/Demographic Market Area Code |
| Metro/DMA | Metro/Demographic Market Area Name |
| Region/State Code | Region/State Code |
| Region/State | Region/State Name |
| Zip | Zip Code |
Measures
| Conversions | Number of conversions attributed on User_ID |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to the DSP by customer) |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to the DSP by customer) |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to the DSP by customer) |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to the DSP by customer) |