Table of Contents
Overview
The Geography (Geo) Report uses specific measures to show inventory performance of your campaign or line items that are served in different geographic locations such as in a city, metro-area, state, and so on.
Dimensions
Lookback range is limited to 6 months.
| Account ID | Beeswax Account ID |
| Day | YYYY-MM-DD |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| Month | Month Name |
| Year | YYYY |
| City Code | City Code |
| City | City Name |
| Country Code | Country Code |
| Country | Country Name |
| Metro/DMA Code | Metro/Demographic Market Area Code |
| Metro/DMA | Metro/Demographic Market Area Name |
| Region/State Code | Region/State Code |
| Region/State | Region/State Name |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
Measures
| Spend | In USD $0.00 |
| Impressions | Number of impressions counted |
| Clicks | Number of clicks counted |
| Video Plays | Number of video plays |
| Video Q1s | Number of videos that played to at least 25% completion |
| Video Midpoints | Number of videos that played to at least 50% completion |
| Video Q3s | Number of videos that played to at least 75% completion |
| Video Completes | Number of videos that played to 100% completion |
| Video Skips | Number of video skips performed |
| CTR | Click Through Rate - number of clicks over number of impressions |
| Video Complete Percent | Percentage of video completed by user |
| CPM | Cost per 1000 impressions - in USD |
| Measurable Impressions | The number of impressions where viewability was measurable |
| vCPM | The CPM calculated against viewable impressions |
| Viewable Impressions | The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % | Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions |
| Viewable Seconds | Total number of seconds that were viewable |
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions |
| Conversions | Number of conversions attributed on User_ID |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |