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Table of Contents


Overview

The Geography (Geo) Report uses specific measures to show inventory performance of your campaign or line items that are served in different geographic locations such as in a city, metro-area, state, and so on. 

Dimensions

Lookback range is limited to 6 months.

Account IDSelected Account ID
DayYYYY-MM-DD
Broadcast MonthBroadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Campaign IDSelected Campaign ID
Campaign NameSelected Campaign Name
Line Item IDSelected Line Item ID
Line Item NameSelected Line Item Name
Creative IDSelected Creative ID
Creative NameSelected Creative Name
MonthMonth Name
YearYYYY
City CodeCity Code
CityCity Name
Country CodeCountry Code
CountryCountry Name
Metro/DMA CodeMetro/Demographic Market Area Code
Metro/DMAMetro/Demographic Market Area Name
Region/State CodeRegion/State Code
Region/StateRegion/State Name
Flight NameSelected Flight Name
Flight ID

Selected Flight ID

Measures

SpendIn USD $0.00
ImpressionsNumber of impressions counted
ClicksNumber of clicks counted
Video PlaysNumber of video plays
Video Q1sNumber of videos that played to at least 25% completion
Video MidpointsNumber of videos that played to at least 50% completion
Video Q3sNumber of videos that played to at least 75% completion
Video CompletesNumber of videos that played to 100% completion
Video SkipsNumber of video skips performed
CTRClick Through Rate - number of clicks over number of impressions
Video Complete PercentPercentage of video completed by user
CPMCost per 1000 impressions - in USD
Measurable ImpressionsThe number of impressions where viewability was measurable
vCPMThe CPM calculated against viewable impressions
Viewable ImpressionsThe number of impressions where at least 50% of an ad was in-view for more than a second
Viewability %Viewable Impressions / Total Impressions counted by the DSP
Measurable Imp %Measurable Impressions / Total Impressions counted by the DSP
Viewability/Measurability %Viewable Impressions / Measurable Impressions
Viewable SecondsTotal number of seconds that were viewable
Average Viewable SecondsViewable Seconds / Viewable Impressions
ConversionsNumber of conversions attributed on User_ID
Conversion ValueConversion value in USD $0.00 (optionally passed to the DSP by customer)
Conversion OrdersNumber of items purchased during a Conversion (optionally passed to the DSP by customer)
IP ConversionNumber of conversions attributed on IP Address
IP Conversion ValueIP Conversion value in USD $0.00 (optionally passed to the DSP by customer)
IP Conversion OrdersNumber of items purchased during an IP Conversion (optionally passed to the DSP by customer)
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