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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



Table of Contents

Overview

The Bid Performance Report allows users to see information about their bids and win rates, broken down along similar dimensions used in Performance Report. It allows customers, to answer questions like:

  • What is my win rate for this Line Item / Campaign / Advertiser?
  • How often am I bidding?
  • How did increasing or decreasing my bid price affect my win rates?
Included Metrics:
  • Total Bids
  • Average Bid Price (in CPM)
  • Total Impressions
  • Win Rate (impressions / bids)



Please note that only bids submitted to the exchanges will be counted in the Bid Performance Report.These metrics can be aggregated across most dimensions in other reports e.g. at the advertiser, campaign, line item and creative levels.

Fields

Lookback range is limited to 6 months.


Field NameDescription
HourHH:00
DayYYYY-MM-DD
MonthMonth Name
YearYYYY
Broadcast MonthBroadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Advertiser IDBeeswax Advertiser ID
Advertiser NameBeeswax Advertiser Name
Campaign IDBeeswax Campaign ID
Campaign NameBeeswax Campaign Name
Line Item IDBeeswax Line Item ID
Line Item NameBeeswax Line Item Name
Creative IDBeeswax Creative ID
Creative NameBeeswax Creative Name
Campaign Alternative IDCustomer Campaign ID (Alternative ID field in Buzz)
Line Item Alternative IDCustomer Line Item ID
Advertiser Alternative IDCustomer Advertiser ID
Inventory Source IDThe full list of inventory sources available can be found here for desktop and here for mobile
Placement TypePlacement type of the impression (banner, video, banner and video, native, unknown)
Bid Modifier IDBeeswax Bid Modifier ID
Bid Modifier NameBeeswax Bid Modifier Name
Data CenterData Center Utilized
Ads_text CodeAds_text Response
Account IDAccount ID of Buzz key
Seat IDSeat ID
Flight NameBeeswax Flight Name
Flight IDBeeswax Flight ID

Metrics

Average Bid PriceAverage bid price in CPM
BidsNumber of bids submitted to exchange(s)
ImpressionsNumber of impressions counted
Win rateExpressed as a percentage (Number of Impressions/Number of Bids)
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