What are Concepts?

This is a user guide section dedicated to the different concepts that could be relevant when using the platform. The articles in this section help explain concepts regarding best practices during campaign setup, explaining technical concepts, and providing recommended behaviors when onboarding!

Please see below for a list of articles included in the Concepts user guide section:

• Glossary
• Trafficking Concepts
• Analytics Concepts
• Admin Concepts
• Bidder Concepts
• Targeting Concepts