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Table of Contents


Overview

The Segment Delivery Report allows users to see how impressions and performance metrics index across different targeted Segment IDs.

An individual record in the Segment Delivery Report represents one impression delivered against a single segment. As an impression can target and match against multiple segments, there can be multiple records for the same impression. Therefore, one should not expect the sum of records to match the total impressions served by that line item (as seen in other Report Builder reports).

Dimensions

Lookback range is limited to 6 months.

Dimension NameDimension Description
Date/HourYYYY-MM-DD HH:00 - Based on the bid time for the impression
Broadcast MonthBroadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Segment Alternative IDCustomer Alternative Segment ID
Segment KeyDSP Segment Key in format: <buzzkey>-<segment_ID>
Segment NameDSP Segment Name
Account IDDSP Buzzkey Account ID
Account NameDSP Buzzkey Account Name
Advertiser IDDSP Advertiser ID
Advertiser NameDSP Advertiser Name
Advertiser Alt IDCustomer Alternative Advertiser ID
Campaign IDDSP Campaign ID
Campaign Alt IDCustomer Alternative Campaign ID
Campaign NameDSP Campaign Name
Creative IDDSP Creative ID
Creative NameDSP Creative Name
Creative Alt IDCustomer Creative Alternative ID
Creative SizeCreative Dimensions - Width x Height
Line Item IDDSP Line Item ID
Line Item Alt IDCustomer Line Item Alternative ID
Line Item NameDSP Line Item Name
Flight IDDSP Flight ID
Flight NameDSP Flight Name
Environment TypeAPP, WEB, UNKNOWN
CurrencyCurrency of the line item
Placement TypePlacement Type of the impression (banner, video, native, banner_and_video, unknown)
Viewability Vendor NameName of the viewability vendor’s pixel being used on the Creative

Metrics

Metric NameMetric Description
ImpressionsNumber of impressions counted
ClicksNumber of clicks counted
ConversionsNumber of conversions attributed on User_ID. 
Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report.  
Segment Delivery Report does not currently distinguish between event IDs. Only certain other reports have this offering.
Conversion OrdersNumber of items purchased during a Conversion (optionally passed to DSP by customer)
Conversion ValueConversion value in USD $0.00 (optionally passed to DSP by customer)
IP ConversionNumber of conversions attributed on IP Address
IP Conversion ValueIP Conversion value in USD $0.00 (optionally passed to DSP by customer)
IP Conversion OrdersNumber of items purchased during an IP Conversion (optionally passed to DSP by customer)
Video PlaysNumber of video plays
Video Q1sNumber of videos that played to at least 25% completion
Video MidpointsNumber of videos that played to at least 50% completion
Video Q3sNumber of videos that played to at least 75% completion
Video CompletesNumber of videos that played to 100% completion
Video Complete PercentPercentage of videos completed by user
Video SkipsNumber of video skips performed
CTRClick Through Rate - number of clicks over number of impressions
CPCCost Per Click
SpendMedia Spend + Vendor Fees in USD ($)
Inventory CostExchange clearing price in USD ($)
CPMCost per 1000 impressions - in USD ($)
Viewable ImpressionsThe number of impressions where at least 50% of an ad was in view for more than a second
Measurable ImpressionsThe number of impressions where viewability was measured by the vendor Creative Add-on
vCPMThe CPM calculated against viewable impressions
Viewability %Viewable Impressions / Total Impressions counted by DSP
Measurable Imp %Measurable Impressions / Total Impressions counted by DSP
Viewability/Measurability %Viewable Impressions / Measurable Impressions
Viewable SecondsTotal number of seconds that were viewable
Average Viewable SecondsViewable seconds / Viewable Impressions
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