Table of Contents
Overview
The Performance Report allows you to easily monitor the performance of your bids.
Dimensions
Lookback range is limited to 24 months.
| Dimension Name | Descirption |
| Account ID | Account ID of selected account. |
| Ads_text Code | Ads.txt response or error code |
| Advertiser Alternative ID | Customer Alternative Advertiser ID |
| Advertiser Category | IAB category the advertiser belongs to. |
| Advertiser Domain | Selected Advertiser Domain |
| Advertiser ID | Selected Advertiser ID |
| Advertiser Name | Selected Advertiser Name |
| App_ads_txt | Indicates whether the seller of the ad space is Authorized - Direct, Authorized - Reseller, Unauthorized, or Unknown. |
| Auction_type | Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules. |
| Bid Modifier ID | Selected Bid Modifier ID |
| Bid Modifier Name | Selected Bid Modifier Name |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Campaign Alternative ID | Customer Alternative Campaign ID |
| Campaign ID | Selected Campaign ID |
| Campaign Name | Selected Campaign Name |
| Creative Alternative ID | Customer Alternative Creative ID |
| Creative ID | Selected Creative ID |
| Creative Name | Selected Creative Name |
| Currency | Currency of the line item |
| Day | YYYY-MM-DD |
| Deal ID | Selected Deal ID |
| Environment Type | APP WEB UNKNOWN |
| Event Alternative ID** | Selected Event Alternative ID |
| Event ID** | Selected Event ID |
| Event Name** | Selected Event Name |
| Flight ID | Selected Flight ID |
| Flight Name | Selected Flight Name |
| Hour | YYYY-MM-DD HH:00 - Based on the bid time for the impression. |
| Inventory Source ID | The full list of inventory sources available can be found here |
| Line Item Alternative ID | Customer Alternative Line Item ID |
| Line Item ID | Selected Line Item ID |
| Line Item Name | Selected Line Item Name |
| Month | Month name |
| Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown) |
| Seat Type | Seat type of campaign (customer or DSP billable) |
| Size | Creative Dimensions - width x height |
| Video Duration | Duration of video on video |
| Year | YYYY |
When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouping by Event Dimensions as overlapping data may be shown in more than one row.
Measures
| Measure Name | Description |
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions |
| Clicks | Number of clicks counted |
| Clickthrough Conversions | User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based DSP attribution only. |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to the DSP by customer) |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to the DSP by customer) |
| Conversions | Number of conversions attributed on User_ID. Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report. |
| CPM | Cost per 1000 impressions - in USD |
| CTR | Click Through Rate - number of clicks over number of impressions |
| Gross Margin | Revenue - spend, in USD $0.00 |
| Gross Margin Percent | Percentage of gross margin of total spend in USD $0.00 |
| Impressions | Number of impressions counted |
| Inventory Cost | Exchange clearing price in USD$ |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to the DSP by customer) |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to the DSP by customer) |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by the DSP |
| Measurable Impression | The number of impressions where viewability was measurable |
| Media Spend | Billable Spend on Media: Inventory Cost + Discrepancy allowance + DSP Media Seat Fee in USD$ |
| Net Margin | In USD $0.00 |
| Net Margin Percent | In USD $0.00 |
| Postback Conversions | Customer or Postback vendor provided the DSP an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint. |
| Revenue | In USD $0.00 |
| Spend | Media Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend') |
| Spend Per Conversion | In USD $0.00 |
| vCPM | The CPM calculated against viewable impressions |
| Vendor Fees | In USD $0.00. Includes Ad Serving Fees, where the vendor name is the platform's. |
| Video Companion Clicks | Number of clicks on the video companion (Only VAST Inline) |
| Video Companion CTR | Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline) |
| Video Companion Views | Number of views of the video companion (Only VAST Inline) |
| Video Complete Percent | Percentage of video completed by user |
| Video Completes | Number of videos that played to 100% completion |
| Video Midpoints | Number of videos that played to at least 50% completion |
| Video Plays | Number of video plays |
| Video Q1s | Number of videos that played to at least 25% completion |
| Video Q3s | Number of videos that played to at least 75% completion |
| Video Skips | Number of video skips performed |
| Viewability % | Viewable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions |
| Viewable Impression | The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewable Seconds | Total number of seconds that were viewable |
| Viewthrough Conversions | The user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based DSP attribution only. |