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Table of Contents


Overview

The Performance Report allows you to easily monitor the performance of your bids.

Dimensions

HourYYYY-MM-DD HH:00 - Based on the bid time for the impression.
DayYYYY-MM-DD
MonthMonth name
YearYYYY
Broadcast MonthBroadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Advertiser IDBeeswax Advertiser ID
Advertiser NameBeeswax Advertiser Name
Campaign IDBeeswax Campaign ID
Campaign NameBeeswax Campaign Name
Line Item IDBeeswax Line Item ID
Line Item NameBeeswax Line Item Name
Creative IDBeeswax Creative ID
Creative NameBeeswax Creative Name
Inventory Source IDThe full list of inventory sources available can be found here
Deal IDBeeswax Deal ID
Account IDBeeswax Account ID
SizeCreative Dimensions - width x height
Environment TypeAPP
WEB
UNKNOWN
Campaign Alternative IDCustomer Alternative Campaign ID
Creative Alternative ID Customer Alternative Creative ID
Line Item  Alternative IDCustomer Alternative Line Item ID
Advertiser  Alternative IDCustomer Alternative Advertiser ID
CurrencyCurrency of the line item
Placement TypePlacement type of the impression (banner, video, banner and video, native, unknown)
Seat TypeSeat type of campaign (customer or Beeswax billable)
Bid Modifier IDBeeswax Bid Modifier ID
Bid Modifier NameBeeswax Bid Modifier Name
Ads_text CodeAds.txt response or error code
Auction_typeType of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Advertiser DomainBeeswax Advertiser Domain
Video DurationDuration of video on video
Advertiser CategoryIAB category Beeswax advertiser belongs to.
Flight NameBeeswax Flight Name
Flight IDBeeswax Flight ID
Event ID**Beeswax Event ID
Event Alternative ID**Beeswax Event Alternative ID
Event Name**Beeswax Event Name

When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouping by Event Dimensions as overlapping data may be shown in more than one row.

Measures

SpendMedia Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend')
Media SpendBillable Spend on Media: Inventory Cost + Discrepancy allowance + Beeswax Media Seat Fee in USD$
Inventory CostExchange clearing price in USD$
CPMCost per 1000 impressions - in USD
ImpressionsNumber of impressions counted
ClicksNumber of clicks counted
CTRClick Through Rate - number of clicks over number of impressions
Video PlaysNumber of video plays
Video Q1sNumber of videos that played to at least 25% completion
Video MidpointsNumber of videos that played to at least 50% completion
Video Q3sNumber of videos that played to at least 75% completion
Video Complete PercentPercentage of video completed by user
Video CompletesNumber of videos that played to 100% completion
Video SkipsNumber of video skips performed
ConversionsNumber of conversions attributed on User_ID.  Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report.  
Conversion ValueConversion value in USD $0.00 (optionally passed to Beeswax by customer)
Conversion OrdersNumber of items purchased during a Conversion (optionally passed to Beeswax by customer)
IP ConversionNumber of conversions attributed on IP Address
IP Conversion ValueIP Conversion value in USD $0.00 (optionally passed to Beeswax by customer)
IP Conversion OrdersNumber of items purchased during an IP Conversion (optionally passed to Beeswax by customer)
Clickthrough ConversionsUser was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.
Viewthrough ConversionsThe user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.
Postback ConversionsCustomer or Postback vendor provided Beeswax an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint.
Spend Per ConversionIn USD $0.00
RevenueIn USD $0.00
Gross MarginRevenue - spend, in USD $0.00
Gross Margin PercentPercentage of gross margin of total spend in USD $0.00
Vendor FeesIn USD $0.00. Includes Beeswax Ad Serving Fees, where the vendor name is "Beeswax".
Net MarginIn USD $0.00
Net Margin PercentIn USD $0.00
Viewable ImpressionThe number of impressions where at least 50% of an ad was in-view for more than a second
Measurable ImpressionThe number of impressions where viewability was measurable
vCPMThe CPM calculated against viewable impressions
Viewability %Viewable Impressions / Total Impressions counted by Beeswax
Measurable Imp %Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability %Viewable Impressions / Measurable Impressions
Viewable SecondsTotal number of seconds that were viewable
Average Viewable SecondsViewable Seconds / Viewable Impressions
Video Companion ViewsNumber of views of the video companion (Only VAST Inline)
Video Companion ClicksNumber of clicks on the video companion (Only VAST Inline)
Video Companion CTRNumber of clicks of the video companion over number of impressions of the video companion (Only VAST Inline)
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