Table of Contents
Overview
The Analytics Data Dictionary is a glossary of terms for all available dimensions and measures found in Reporting. Each object includes the dimension or metric name, description, and one or more report scope(s) in which it is available. This document is updated regularly to reflect the introduction of new dimensions, metrics, and product changes.
Some dimensions and metrics are not available by default, based on capabilities enabled on your network.
The Analytics Data Dictionary serves as a comprehensive repository of all dimensions and measures accessible within the report builder. Additionally, it provides information on the report availability for each dimension and measure, enabling users to understand which reports can utilize specific data points.
| Dimension | A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report. Examples: Advertiser, Campaign Name, Flight ID |
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| Measure | A Measure is numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report. Examples: CPM, Impressions, Spend |
| Report Availability | This column lists the specific reports that the selected dimension or measure is available in. |
To view additional information for a given report type, click one of the reports below:
Dictionary
| Dimension | Account Alternative ID | The Alternative ID of the account in UI. | • Performance Report | ||
| Dimension | Account ID | The Account ID as represented in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Events Report • Incrementality Report • DSP Billing Report • Bid Decision Report • Video Genre Report | ||
| Dimension | Account Name | The name of the account in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Events Report • Incrementality Report • DSP Billing Report • Video Genre Report | ||
| Dimension | Active | The active status of the relevant object in UI. | • Pacing Report • Events Report | ||
| Dimension | Active Only | Filter-only field. Used to indicate whether pacing report queries should be scoped to only active campaigns. | • Pacing Report | ||
| Dimension | Ads Txt | The ads.txt authorization status for the request. | • Performance Report • Inventory Report • Bid Performance Report | ||
| Dimension | Advertiser Alternative ID | The alternative ID of the advertiser in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Events Report • Incrementality Report • DSP Billing Report • Video Genre Report | ||
| Dimension | Advertiser Category | The IAB category that the advertiser belongs to. | • Performance Report | ||
| Dimension | Advertiser Domain | The domain of the advertiser in UI. | • Performance Report | ||
| Dimension | Advertiser ID | The advertiser ID as represented in UI. | • Performance Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Deal Report • Events Report • Incrementality Report • Incrementality Report • DSP Billing Report • Video Genre Report | ||
| Dimension | Advertiser Name | The advertiser name as represented in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Events Report • Incrementality Report • DSP Billing Report • Video Genre Report | ||
| Dimension | Age | Exact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+. | • Audience Report | ||
| Dimension | Alternative ID | The Alternative ID of the deal in UI. | • Deal Report | ||
| Measure | Amount USD | The invoice row amount, in USD. | • DSP Billing Report | ||
| Dimension | App Bundle | A platform-specific application identifier intended to be unique to the app and independent of the exchange. | • App Report • Conversion Report • Video Genre Report | ||
| Dimension | App ID | Application ID. In platform, these are prepended with the relevant exchange prefix for uniqueness. | • App Report • Video Genre Report | ||
| Dimension | App Name | Name of application reflective of associated data in report. | • App Report • Video Genre Report | ||
| Dimension | Attribution Method | The methodology used to attribute the conversion. | • Conversion Report • Incrementality Report | ||
| Measure | Auctions | The approximate count of bid requests eligible at a given stage/reason. | • Deal Report • Bid Decision Report | ||
| Measure | Auctions Dropped | The approximate count of bid requests dropped in a given stage/reason. | • Bid Decision Report | ||
| Measure | Average Bid Price | Average bid price, in CPM, in the line item's currency. | • Bid Performance Report | ||
| Measure | Average Bid Price USD | Average bid price, in CPM, in USD. | • Bid Performance Report | ||
| Measure | Average Viewable Seconds | Viewable Seconds / Viewable Impressions | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Base Cpm | The default bid CPM set on the line item in UI. | • Pacing Report | ||
| Dimension | Bid Hour | The datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made. | • Deal Report | ||
| Dimension | Bid Model ID | The ID of the bid model object in UI. | • Performance Report • Bid Performance Report | ||
| Dimension | Bid Model Name | The name of the bid model object in UI. | • Bid Performance Report | ||
| Dimension | Bid Modifier ID | The ID of the bid modifier object in UI. | • Performance Report • Bid Performance Report | ||
| Dimension | Bid Modifier Name | The name of the bid modifier object in UI. | • Performance Report | ||
| Measure | Bid Rate | The bid rate of the campaign/line item, defined as bids / auctions. | • Deal Report | ||
| Dimension | Bid Shade | The bid shade status of the won impression. | • Performance Report • Inventory Report • Bid Performance Report | ||
| Measure | Bid Shading Fee | The fee withheld by platform, accrued during the bid shading process. Articulated in line item's currency. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Measure | Bid Shading Fee USD | The fee withheld by platform, accrued during the bid shading process. Articulated in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Dimension | Bidding Strategy | The bidding strategy of the line item. | • Pacing Report | ||
| Measure | Bids | Number of bids submitted to exchange(s). | • Bid Performance Report • Deal Report | ||
| Dimension | Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Events Report • Incrementality Report • DSP Billing Report • Audience Report | ||
| Dimension | Campaign Alternative ID | The Alternative ID of the campaign in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • DSP Billing Report • Video Genre Report | ||
| Dimension | Campaign Budget | The lifetime budget of the campaign. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Campaign Budget Delivery Through Yesterday | The campaign budget delivered through the end of the previous full day. | • Pacing Report | ||
| Dimension | Campaign Budget Delivery to Date | The campaign budget delivered to date. | • Pacing Report | ||
| Dimension | Campaign Budget Type | The budget type for the campaign. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Campaign Daily Budget | The daily budget cap for the campaign. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Campaign End Date | The end date of the campaign. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Campaign ID | The ID of the campaign in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • DSP Billing Report • Bid Decision Report • Video Genre Report | ||
| Measure | Campaign Impressions | Impressions served by the campaign. | • Pacing Report | ||
| Measure | Campaign Impressions Through Yesterday | Impressions served by the campaign, exclusive of the current day. | • Pacing Report | ||
| Measure | Campaign Impressions Yesterday | Impressions served by the campaign yesterday. | • Pacing Report | ||
| Dimension | Campaign Name | The name of the campaign in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • DSP Billing Report • Video Genre Report | ||
| Dimension | Campaign OSI | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date. | • Pacing Report | ||
| Dimension | Campaign OSI Yesterday | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day. | • Pacing Report | ||
| Dimension | Campaign Revenue Type | Campaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Measure | Campaign Spend | Spend accrued by the campaign. | • Pacing Report | ||
| Measure | Campaign Spend Through Yesterday | Spend accrued by the campaign, exclusive of the current day. | • Pacing Report | ||
| Measure | Campaign Spend Yesterday | Spend accrued by the campaign yesterday. | • Pacing Report | ||
| Dimension | Campaign Start Date | Start date of the campaign. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | City | Name of city representative of data in geography report. | • Geography Report | ||
| Dimension | City Code | Code of city represented in geography report. Represented numerically. | • Geography Report | ||
| Measure | Clicks | Number of clicks observed. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Clickthrough Conversions | The number of conversions attributed to click activity. | • Performance Report • App Report • Video Genre Report | ||
| Dimension | Content Category | Comma-separated list of IAB-defined content categories. Declared by the publisher/SSP. | • Inventory Report | ||
| Dimension | Content Language | Language in which content associated to the request is written. Declared by the publisher/SSP. | • Inventory Report • Video Genre Report | ||
| Dimension | Content Rating | Content parental rating as provided by the publisher. | • Video Genre Report | ||
| Measure | Control Group Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Incrementality Report | ||
| Measure | Control Group Conversion Rate | The value showing: Control group conversions/Control group impressions | • Incrementality Report | ||
| Measure | Control Group Conversion Value | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Incrementality Report | ||
| Measure | Control Group Conversions | The number of conversions attributed to the control group. | • Incrementality Report | ||
| Measure | Control Group Impressions | The number of impressions "won" by the control group. | • Incrementality Report | ||
| Dimension | Conversion Hour | The datestamp (YYYY-MM-DD HH:00:00) for when the platform received the conversion event. | • Conversion Report | ||
| Measure | Conversion Order | Optional field passed to platform by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Conversion Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Conversion Type | The type of conversion event. | • Conversion Report | ||
| Measure | Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Conversion Report | ||
| Measure | Conversions | Number of conversions attributed on user ID, or via postback. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Conversions Attributed | Number of conversions that were successfully attributed. | • Events Report | ||
| Measure | Conversions Non-Attributed | Number of conversions that were unsuccessfully attributed. | • Events Report | ||
| Measure | Conversions' Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Country | Name of country representative of data in geography report. | • Geography Report | ||
| Dimension | Country Code | Code of country represented as a string of letters. For example United States of America is represented as "USA". | • Geography Report | ||
| Measure | CPC | Cost per click, reflective of associated report data. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | CPC USD | Cost per click, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | CPM | Cost per mille (cost per 1,000 impressions). | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report | ||
| Measure | CPM Cost | The CPM cost associated with the segment in UI. | • Segment Delivery Report | ||
| Measure | CPM USD | Cost per Mille (cost per 1,000 impressions), in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report | ||
| Dimension | Creative Alternative ID | The Alternative ID of creative in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Creative ID | ID of creative in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Creative Name | The name of the creative in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Dimension | Creative Size | The dimensions of the creative. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • Video Genre Report | ||
| Measure | CTR | Click Through Rate, defined as clicks / impressions. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Currency | The relevant currency. Expressed in ISO-4217 codes. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Currency Symbol | The symbol for the relevant currency. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Dimension | Data Center | The data center where the request was processed. | • Performance Report • Bid Performance Report | ||
| Dimension | Day | The date YYYY-MM-DD during which a particular bid was made. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • Audience Report • Video Genre Report | ||
| Dimension | Day of Week | The day of week during which a particular bid was made. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Events Report • Audience Report | ||
| Dimension | Deal Auction Type | Deal auction type, adhering to OpenRTB definitions. | • Performance Report • Inventory Report • Bid Performance Report | ||
| Dimension | Deal Format | The format of the deal (e.g. video). | • Deal Report | ||
| Dimension | Deal ID | ID of deal in UI. | • Performance Report • Inventory Report • Deal Report | ||
| Dimension | Deal Name | Name of the deal in the UI, if one was provided. Deals must be added to the deals page for the name to populate in reports. | • Deal Report | ||
| Dimension | Delivery Model ID | The ID of the delivery model object in UI. | • Performance Report • Bid Performance Report | ||
| Dimension | Delivery Model Name | The name of the delivery model object in UI. | • Bid Performance Report | ||
| Dimension | Delivery Modifier ID | The ID of the delivery modifier object in UI. | • Performance Report • Bid Performance Report | ||
| Dimension | Delivery Modifier Name | The name of the delivery modifier object in UI. | • Bid Performance Report | ||
| Dimension | Domain | The domain name where the bid request originated. Declared by the publisher/SSP. | • Domain Report • Video Genre Report | ||
| Dimension | Drop Order | The order in which the evaluations occurred; used for ordering only. | • Bid Decision Report | ||
| Dimension | Drop Reason | Individual evaluations of eligibility to bid on a given request. | • Bid Decision Report | ||
| Dimension | Drop Stage | Thematically grouped sets of bid eligibility evaluations (drop reasons). | • Bid Decision Report | ||
| Dimension | Education | Education level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree. | • Audience Report | ||
| Dimension | End Date | The provided end date for the deal in UI. | • Deal Report | ||
| Dimension | Environment Type | Indicates whether the request represents web- or app-based inventory. | • Performance Report • Platform Report • Domain Report • Bid Performance Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Event Alternative ID | The alternative ID of the event in UI. | • Performance Report • App Report | ||
| Dimension | Event ID | The ID of the event in UI. | • Performance Report • App Report • Conversion Report • Events Report • Incrementality Report | ||
| Dimension | Event ID Filter | Filter-only field. Used to specify an event ID. | • Segment Delivery Report | ||
| Dimension | Event Name | The name of the event in UI. | • Performance Report • App Report • Conversion Report • Events Report • Incrementality Report | ||
| Measure | Event Order | Optional field passed to platform by customer as part of conversion event.Frequently used to represent the number of items purchased, an order number, or other identifier. | • Events Report | ||
| Measure | Event Tag Fire Count | Total count of conversions sent to platform via an event. | • Events Report | ||
| Dimension | Event Type | The type of conversion event. | • Events Report | ||
| Measure | Event Value | The value associated with the event in UI, in USD. | • Events Report | ||
| Dimension | Exchange Handle | Name of the exchange. Analogous to Inventory Source in other reports. | • Deal Report | ||
| Dimension | Experiment ID Type | The ID type used for segregation of impressions for experiment feature. | • Performance Report • Conversion Report | ||
| Measure | Flight Budget | The budget associated with the flight in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report | ||
| Measure | Flight Budget Delivery Through Yesterday | The flight budget delivered through the end of the previous full day. | • Pacing Report | ||
| Measure | Flight Budget Delivery to Date | The flight budget delivered to date. | • Pacing Report | ||
| Dimension | Flight End Date | The end date of the flight. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report | ||
| Dimension | Flight ID | ID of Flight in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report | ||
| Measure | Flight Impressions | The flight impressions delivered to date. | • Pacing Report | ||
| Measure | Flight Impressions Through Yesterday | The flight impressions delivered through the end of the previous full day. | • Pacing Report | ||
| Measure | Flight Impressions Yesterday | The flight impressions delivered yesterday. | • Pacing Report | ||
| Measure | Flight Spend | The flight spend delivered to date. | • Pacing Report | ||
| Measure | Flight Spend Through Yesterday | The flight spend delivered through the end of the previous full day. | • Pacing Report | ||
| Measure | Flight Spend Yesterday | The flight spend delivered yesterday. | • Pacing Report | ||
| Dimension | Flight Start Date | The start date of the flight. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report | ||
| Measure | Floor Price | The floor price associated with the deal in UI. | • Deal Report | ||
| Measure | FreeWheel Household ID Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | FreeWheel Household ID Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | FreeWheel Household ID Conversions | The number of conversions that platform was able to attribute to an impression via the FreeWheel Household ID. | • Segment Delivery Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | FreeWheel Person ID Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | FreeWheel Person ID Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Conversion Report • Video Genre Report | ||
| Measure | FreeWheel Person ID Conversions | The number of conversions the platform was able to attribute to an impression via the FreeWheel Person ID. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Video Genre Report | ||
| Measure | Frequency (Custom ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Custom ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Freewheel Household ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Freewheel Household ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Freewheel Person ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Freewheel Person ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (IP-Based) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Video Genre Report | ||
| Measure | Frequency (Liveramp Household ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Liveramp Household ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Liveramp Person ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Liveramp Person ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Standard with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Tapad Household ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Tapad Household ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Tapad Person ID with Fallback) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Frequency (Tapad Person ID) | The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Gender | Gender (M or F). | • Audience Report | ||
| Dimension | Geo Zip | Geography zip code reflective of corresponding data. | • Geography Report | ||
| Dimension | Ghost Bidding ID Type | The ID type used for segregation of impressions for experiment feature. | • Incrementality Report | ||
| Measure | Gross Margin | Gross revenue accrued, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Measure | Gross Margin Percent | Gross margin expressed as a percentage of total spend, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Dimension | Guaranteed | Indicates if a given line item is a guaranteed line item. | • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Dimension | Home Ownership | Home ownership data (either Homeowner or Renter). | • Audience Report | ||
| Dimension | Hour | The hour during which a particular bid was made. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Events Report • Incrementality Report | ||
| Dimension | Hour of Day | The hour of day during which a particular bid was made. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Events Report • Incrementality Report • Video Genre Report | ||
| Dimension | Household Income | Total estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+. | • Audience Report | ||
| Measure | Impressions | Number of impressions counted. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report | ||
| Measure | Incremental Lift | The percent difference in treatment and control group conversion rates. | • Incrementality Report | ||
| Dimension | Interstitial | Indicates if the ad tag responsible for the bid request accepts interstitial creatives. | • Inventory Report | ||
| Measure | Invalid Impression % | Percent of measurable impressions deemed to be invalid by vendor. | • Performance Report | ||
| Dimension | Invalid Impression Reason Code | Reason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Measure | Invalid Impressions | Number of measurable, invalid impressions. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Inventory Cost | Exchange clearing price, in line item currency. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Inventory Cost USD | Exchange clearing price, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Inventory Source | The name of the exchange in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report | ||
| Dimension | Invoice Row | The corresponding element of customer invoices. Contains the following fees:
| • DSP Billing Report | ||
| Measure | IP Control Group Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the IP control group. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Incrementality Report | ||
| Measure | IP Control Group Conversion Rate | The conversion rate for the treatment group. | • Incrementality Report | ||
| Measure | IP Control Group Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Incrementality Report | ||
| Measure | IP Control Group Conversions | The number of conversions attributed via IP to the control group. | • Incrementality Report | ||
| Measure | IP Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable via IP address.Frequently used to represent the number of items purchased, an order number, or other identifier. | • Conversion Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | IP Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Conversion Report • Video Genre Report | ||
| Measure | IP Conversions | Number of conversions attributed via IP address. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | IP Conversions Attributed | Number of conversions attributable via IP address. | • Events Report | ||
| Measure | IP Conversions Non-Attributed | Number of conversions not attributable via IP address. | • Events Report | ||
| Measure | IP Conversions Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Measure | IP Incremental Lift | The percent difference in treatment and control group conversion rates, based on IP address segregation and attribution methods. | • Incrementality Report | ||
| Measure | IP Treatment Group Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the IP Address ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Incrementality Report | ||
| Measure | IP Treatment Group Conversion Rate | The conversion rate for the treatment group. | • Incrementality Report | ||
| Measure | IP Treatment Group Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Incrementality Report | ||
| Measure | IP Treatment Group Conversions | The number of IP conversions attributed to the treatment group. | • Incrementality Report | ||
| Dimension | Line Item Alternative ID | The alternative ID of the Line Item in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report • DSP Billing Report | ||
| Dimension | Line Item Budget | The lifetime budget of the line item. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report | ||
| Measure | Line Item Budget Delivery Through Yesterday | The line item budget delivered through the end of the previous full day. | • Pacing Report | ||
| Measure | Line Item Budget Delivery to Date | The line item budget delivered to date. | • Pacing Report | ||
| Dimension | Line Item Budget Type | The budget type for the line item. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report | ||
| Dimension | Line Item Daily Budget | The daily budget of the line item. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Incrementality Report | ||
| Dimension | Line Item End Date | The end date of the line item. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report | ||
| Measure | Line Item Flight OSI | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date. | • Pacing Report | ||
| Measure | Line Item Flight OSI Yesterday | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the flight level, through the end of the previous full day. | • Pacing Report | ||
| Dimension | Line Item ID | The ID of the line item in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • DSP Billing Report • Bid Decision Report | ||
| Measure | Line Item Impressions | Impressions served by the line item, to date. | • Pacing Report | ||
| Measure | Line Item Impressions Through Yesterday | Impressions served by the line item, exclusive of the current day. | • Pacing Report | ||
| Measure | Line Item Impressions Yesterday | Impressions served by the line item yesterday. | • Pacing Report | ||
| Dimension | Line Item Name | The name of the line item in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report • DSP Billing Report | ||
| Dimension | Line Item Revenue Type | Line item revenue type determines how revenue is booked by the advertiser for a particular line item. CPM and CPC are the most common uses. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Dimension | Line Item Start Date | The start date of the line item. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Incrementality Report | ||
| Measure | Match Rate | Percentage of impressions matching to demographic data source. | • Audience Report | ||
| Measure | Measurable Impression % | The percentage of impressions deemed to be measurable. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Measurable Impressions | The count of impressions deemed to be measurable. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Measurable Invalid Impressions | The measurable impressions deemed to be invalid by vendor. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Measurement Vendor Name | The name of the measurement vendor in UI. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Measure | Media Spend | Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in line item currency. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Video Genre Report | ||
| Measure | Media Spend USD | Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Video Genre Report | ||
| Dimension | Metro/DMA | Metro/Demographic Market Area Name. Augmented via MaxMind lookup of IP address on requests. | • Geography Report | ||
| Dimension | Metro/DMA Code | Metro/Demographic Market Area Code. Augmented via MaxMind lookup of IP address on requests. | • Geography Report | ||
| Dimension | Month | Name of the month reflective of the data. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Events Report • Incrementality Report • DSP Billing Report • Audience Report | ||
| Measure | Net Margin | Net margin accrued, In USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Measure | Net Margin Percent | Net margin expressed as a percentage of total spend, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Dimension | Number of children | Number of children in household (0, 1-2, 3+). | • Audience Report | ||
| Dimension | Occupation | Specific occupation, represented as one of the following:
| • Audience Report | ||
| Dimension | Open Market Auction Type | Auction type, adhering to OpenRTB definitions. | • Performance Report • Inventory Report • Bid Performance Report | ||
| Dimension | Paced Only | Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy. | • Pacing Report | ||
| Dimension | Placement | Placement ID, as provided by the publisher. Prefixed with exchange handle. | • Inventory Report | ||
| Dimension | Placement Type | Placement type declared on the request. Includes but is not limited to: banner, video, banner and video, native, audio, etc. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Platform Bandwidth | Indicates if the browser is using WiFi or a carrier service when establishing an internet connection. | • Platform Report • Video Genre Report | ||
| Dimension | Platform Browser | Name of browser. Augmented via Device Atlas lookup of declared user agent string. | • Platform Report | ||
| Dimension | Platform Browser Version | Version of browser. Augmented via Device Atlas lookup of declared user agent string. | • Platform Report | ||
| Dimension | Platform Device Make | Device make. Augmented via Device Atlas lookup of declared user agent string. | • Performance Report • Inventory Report • Platform Report • App Report | ||
| Dimension | Platform Device Model | Device model. Augmented via Device Atlas lookup of declared user agent string. | • Performance Report • Inventory Report • Platform Report • App Report | ||
| Dimension | Platform Device Type | Device type. Augmented via Device Atlas lookup of declared user agent string. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Video Genre Report | ||
| Dimension | Platform JS | Indicates whether the browser supports JavaScript. | • Platform Report | ||
| Dimension | Platform OS | Device operating system. Augmented via Device Atlas lookup of declared user agent string. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Video Genre Report | ||
| Dimension | Platform OS Version | Version of device's operating system. Augmented via Device Atlas lookup of declared user agent string. | • Platform Report | ||
| Measure | Postback Conversions | Conversions emitted to platform via postback endpoint. | • Performance Report • App Report • Video Genre Report | ||
| Dimension | Publisher ID | Publisher ID declared by the exchange on the request. Prefixed with the exchange handle for uniqueness. | • Inventory Report • App Report • Domain Report • Video Genre Report | ||
| Dimension | Publisher Name | Publisher Name declared by the exchange on the request. | • Inventory Report • App Report • Domain Report • Video Genre Report | ||
| Measure | Reach | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time. The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Video Genre Report | ||
| Measure | Reach (Custom ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Custom ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Freewheel Household ID Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Freewheel Household ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Freewheel Person ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Freewheel Person ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (IP-Based) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Video Genre Report | ||
| Measure | Reach (Liveramp Household ID Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Liveramp Household ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Liveramp Person ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Liveramp Person ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Standard with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Tapad Household ID Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Tapad Household ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Tapad Person ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Reach (Tapad Person ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Region/State | Region/State name. Augmented via MaxMind lookup of IP address on requests. | • Geography Report | ||
| Dimension | Region/State Code | Region/State code. Augmented via MaxMind lookup of IP address on requests. | • Geography Report | ||
| Measure | Revenue | Revenue accrued, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report | ||
| Dimension | Seat ID | The seat used for transacting on the relevant exchange. | • Performance Report • Bid Performance Report | ||
| Dimension | Seat Type | Seat type campaign. | • Performance Report • Bid Performance Report | ||
| Dimension | Segment Alternative ID | The alternative ID for the Segment in UI. | • Vendor Report • Segment Delivery Report | ||
| Dimension | Segment Key | The key of the Segment in UI. | • Segment Delivery Report | ||
| Dimension | Segment Name | The name of the Segment in UI. | • Segment Delivery Report | ||
| Dimension | Site ID | The ID of the site that generated the bid request. Declared by the exchange/publisher. | • Inventory Report • Video Genre Report | ||
| Dimension | Site Name | The name of the site that generated the bid request. Declared by the exchange/publisher. | • Inventory Report • Video Genre Report | ||
| Measure | Spend | Spend accrued, in line item currency. Calculation depends on line item budget type: When budget type is Spend or Impressions, Spend = Media Spend. When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report | ||
| Measure | Spend per Conversion | The ratio of budget spent to conversions accrued, USD. | • Performance Report • Video Genre Report | ||
| Measure | Spend USD | Spend accrued, in USD. Calculation depends on line item budget type: When budget type is Spend or Impressions, Spend = Media Spend. When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report | ||
| Dimension | Standardized Content Genre | The content genre, standardized by Freewheel. This field is only used with video ad requests. | • Video Genre Report | ||
| Dimension | Start Date | The provided start date for the deal in UI. | • Deal Report | ||
| Dimension | Test Group ID | The ID of the test group associated with the line item. | • Performance Report • Conversion Report | ||
| Dimension | Test Group Name | The name of the test group associated with the line item. | • Performance Report • Conversion Report | ||
| Dimension | Test Plan ID | The ID of the test plan associated with the campaign. | • Performance Report • Conversion Report | ||
| Dimension | Test Plan Name | The name of the test plan associated with the campaign. | • Performance Report • Conversion Report | ||
| Dimension | Time Window | Filter-only field. Used to specify the lookback window for the Bid Decision Report. | • Bid Decision Report | ||
| Measure | Treatment Group Conversion Order | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the Standard ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Incrementality Report | ||
| Measure | Treatment Group Conversion Rate | The conversion rate for the treatment group. | • Incrementality Report | ||
| Measure | Treatment Group Conversion Value | Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Incrementality Report | ||
| Measure | Treatment Group Conversions | The number of conversions attributed to the treatment group. | • Incrementality Report | ||
| Measure | vCPM | The CPM calculated against viewable impressions "Viewable" CPM, calculated using viewable impressions. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Vendor Fee Currency Code | The currency code applicable for the vendor fee. | • Vendor Report | ||
| Dimension | Vendor Fee Name | The name of the Vendor Fee. | • Vendor Report | ||
| Measure | Vendor Fees | Vendor fees accrued. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Vendor Report | ||
| Measure | Vendor Fees USD | Vendor fees accrued, in USD. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Vendor Report | ||
| Dimension | Vendor ID | The ID of the Vendor. | • Vendor Report | ||
| Dimension | Vendor Name | The name of the Vendor. | • Vendor Report | ||
| Dimension | Vendor Type | The Vendor type; standard or custom. | • Vendor Report | ||
| Dimension | Video API | Supported API frameworks for an impression. | • Video Genre Report | ||
| Dimension | Video Boxing Allowed | Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed. | • Video Genre Report | ||
| Measure | Video Closes | Number of video closes. | • Video Genre Report | ||
| Measure | Video Companion Clicks | Number of clicks accrued by video companion ads. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Video Companion CTR | Clickthrough Rate for video companion ads. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Video Companion Required | Indicates if a banner companion ad is required to accompany the video. | • Video Genre Report | ||
| Measure | Video Companion Views | Views accrued by video companion ads. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Performance Report • Video Genre Report | ||
| Measure | Video Complete Percent | Percentage of video completed. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Video Completes | Number of video ads that played to 100% completion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Video Duration | Duration of video creative. | • Performance Report • Video Genre Report | ||
| Measure | Video Fullscreens | Number of video fullscreens. | • Video Genre Report | ||
| Measure | Video Midpoints | Number of video ads that played to at least 50% completion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Video Mutes | Number of video mutes performed. | • Video Genre Report | ||
| Measure | Video Pauses | Number of video pauses performed. | • Video Genre Report | ||
| Dimension | Video Placement Type | The placement type for the video impression. | • Performance Report • Inventory Report • Domain Report • Video Genre Report | ||
| Dimension | Video Playback Method | Video playback method, as determined by the publisher. | • Video Genre Report | ||
| Dimension | Video Player Size | Video player size. | • Performance Report • App Report • Domain Report | ||
| Dimension | Video Player Size | Size of the video player used to generate the impression. | • Video Genre Report | ||
| Measure | Video Plays | Number of video ad plays. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Video Protocols | Video protocols that are accepted by the publisher. | • Video Genre Report | ||
| Measure | Video Q1s | Number of video ads that played to at least 25% completion. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Video Q3s | Number of video ads that played to at least 75% completion. | • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Video Resumes | Number of video resumes performed. | • Video Genre Report | ||
| Dimension | Video Skippable | Whether the trafficked creative could have been skippable. | • Video Genre Report | ||
| Measure | Video Skips | Number of video ad skips registered. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Video Start Delay | The start delay in seconds for pre-roll, mid-roll, or post-roll video ad placements. | • Video Genre Report | ||
| Measure | Video Unmutes | Number of video unmutes performed. | • Video Genre Report | ||
| Measure | Viewability % | The percentage of measurable impressions deemed to be viewable by vendor. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Dimension | Viewability Vendor Name | Name of the viewability vendor associated with the pixel used on the relevant creative. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report | ||
| Measure | Viewable Impressions | The number of measurable impressions deemed to be viewable by vendor. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Viewable Seconds | Total number of seconds that ads were deemed to be viewable by vendor. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report | ||
| Measure | Viewthrough Conversions | The number of conversions attributed to impression activity. | • Performance Report • App Report • Video Genre Report | ||
| Dimension | Week | Week of the provided data; in YYYY-MM-DD format. Will display the day, month, and year. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Bid Performance Report • Segment Delivery Report • Events Report • Incrementality Report • Audience Report | ||
| Measure | Win Rate | The rate at which bids result in impressions. Defined as bids/impressions. | • Bid Performance Report • Deal Report | ||
| Dimension | Year | Year of the provided data; in YYYY format. | • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Events Report • Incrementality Report • DSP Billing Report • Audience Report |
Table sorted by Field column in ascending order