Table of Contents
Overview
The App Report uses specific measures to show inventory performance of your campaign or line items that are served on mobile apps only such as app bundle, app name, and so on.
Dimensions
Lookback range is limited to 6 months.
| Day | YYYY-MM-DD |
| Year | YYYY |
| Month | Month name |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Advertiser ID | Beeswax Advertiser ID |
| Advertiser Name | Beeswax Advertiser ID |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| App Bundle | App Bundle Name |
| App ID | App ID |
| App Name | App Name |
| Inventory Source | Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX |
| Account ID | Beeswax Account ID |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
| Event ID** | Beeswax Event ID |
| Event Alternative ID** | Beeswax Event Alternative ID |
| Event Name** | Beeswax Event Name |
Note for **: When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouped by Event Dimensions as overlapping data may be shown in more than one row.
Measures
| Spend | In USD $0.00 |
| Clicks | Number of clicks counted |
| Video Plays | Number of video plays |
| Video Q1s | Number of videos that played to at least 25% completion |
| Video Midpoints | Number of videos that played to at least 50% completion |
| Video Q3s | Number of videos that played to at least 75% completion |
| Video Completes | Number of videos that played to 100% completion |
| Video Skips | Number of video skips performed |
| Video Complete Percent | Percentage of video completed by user |
| Conversions | Number of conversions attributed on User_ID |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
| Clickthrough Conversions | User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only. |
| Viewthrough Conversions | The user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only. |
| Postback Conversions | Customer or Postback vendor provided Beeswax an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint. |
| Spend per Conversion | Cost per Conversion |
| CPM | Cost per 1000 impressions - in USD |
| vCPM | The CPM calculated against viewable impressions |
| Viewable Impressions | The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % | Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions |
| Viewable Seconds | Total number of seconds that were viewable |
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions |