What are Beeswax Concepts?

This is a user guide section dedicated to the different concepts that could be relevant when using either Beeswax DSP or BaaS. The articles in this section help explain concepts regarding best practices during campaign setup, explaining technical concepts, and providing recommended behaviors when onboarding to Beeswax!

Please see below for a list of articles included in the Beeswax Concepts user guide section:

• List View Features
• Beeswax Glossary
• Beeswax Sandbox Environment
• Beeswax support for Apple SKAdNetwork
• Conversion and Attribution Methodology
• Delivery Modifier Overview
• Discrepancy Allowance
• Ensuring Exclusive Access to Private Auction Supply via wseat and wadomain
• Excluding or Targeting Unknown Values
• Flexible Targeting Across Fields
• Frequency Caps
• How to use Adjust with Beeswax
• Introduction to RTB
• Over-the-Top (OTT) Best Practices
• QPS
• Revenue Tracking
• Rewarded Video Best Practices
• Targeting Open & Private Market using Passthrough Deal IDs
• Targeting Premium Inventory
• Bulk Edit Targeting
• Interstitials and Responsive Creatives for Google Ad Exchange
• IP Attribution
• FreeWheel Identity Network
• Beeswax Logs FAQs
• Creative Validation Tool Detection in Click URLs
• Curated FreeWheel Deals
• Deal Troubleshooting
• Delayed Impressions and Backfills