What are Beeswax Concepts?

This is a user guide section dedicated to the different concepts that could be relevant when using either Beeswax DSP or BaaS. The articles in this section help explain concepts regarding best practices during campaign setup, explaining technical concepts, and providing recommended behaviors when onboarding to Beeswax!

Please see below for a list of articles included in the Beeswax Concepts user guide section:

• Beeswax Sandbox Environment
• Beeswax support for Apple SKAdNetwork
• Contextual Targeting
• Delivery Modifier Overview
• Discrepancy Allowance
• Ensuring Exclusive Access to Private Auction Supply via wseat and wadomain
• How to use Adjust with Beeswax
• Introduction to RTB
• Over-the-Top (OTT) Best Practices
• Rewarded Video Best Practices
• Targeting Premium Inventory