This glossary will be actively updated with new terms and definitions as they become available.
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| Term | Definition |
|---|---|
| Advertiser | Advertisers are at the top of the hierarchy in Beeswax, overseeing Campaigns and Line Items. An advertiser must be created to assign a campaign and line items for successful campaign management. |
| Attributed Conversion Logs | Logs containing data for conversion events attributed to Beeswax, providing insight into the effectiveness of a campaign's conversion activities. |
| Auction Logs | Logs that record auction requests from the exchange for a specific Stinger-bidder-service (SBS), normalized to OpenRTB fields. These logs are used for inventory forecasting. |
| Bid Decision Flow | A diagnostic tool for troubleshooting line item performance. It visualizes auction data sent to the bidder, showing how the system responded to auctions in a given lookback window. |
| Bid Logs | Logs containing the bids returned to the exchange on behalf of the customer, indicating whether the auction was won or lost. These are used alongside Win Logs to analyze win rates and optimize bidding strategies. |
| Bid Models | Offline statistical models that determine how to bid on auctions in real-time, based on specific criteria. Used with the Flat CPM strategy to create custom optimization strategies. |
| Bid Modifiers | Objects that control bid price and allow for more sophisticated bidding strategies within a line item. Used with the Flat CPM strategy or custom bidding agents. |
| Bid Response Feedback | Also known as "Loss Logs," these logs provide information about bids that did not win and did not serve an impression, typically offered by exchanges like Google. |
| Bidding Agent | A custom real-time decisioning system that enables personalized bid price algorithms, budget pacing, or dynamic creative decisions. It must be able to parse Beeswax data interfaces and respond within a strict 10ms timeout. |
| Budget | Various budget types that can be selected for campaigns, including Spend, Spend with Vendor Fees, and Impressions. |
| Campaign | A campaign is a set of line items with a defined start and end date, and a budget. It organizes and manages line items under a unified strategy. |
| Conversion Logs | Logs that capture conversion events recorded by Beeswax. These logs do not include attribution data. |
| Creative Flights | Time-based rules at the creative or creative-line item level, allowing different creatives to be delivered at different times during the campaign. |
| Creative Weighting | A feature that allows customers to allocate a specific portion of their budget to each creative within a line item, ensuring more effective creatives get greater exposure. |
| Dates | The start and end dates for a campaign, with the option to use line item flights to allocate discrete budgets across different time periods while keeping the same targeting and creative setup. |
| Deal ID | A method of targeting that allows access to premium or packaged inventory from exchange partners through Deal IDs. |
| Delivery Models | Models that control how ads are distributed within a campaign, allowing users to dynamically shift budgets while ensuring full delivery, without affecting bidding prices. |
| Frequency Caps | Rules that limit the number of times an ad can be shown to a specific identifier over a defined period, with support for multiple frequency cap types (e.g., cookies, device IDs, IPs, etc.). |
| IP Segments | The ability to associate IP addresses with 1st Party Segments for use in targeting, often for applications like cross-device mapping or household targeting. |
| Line Item | The fundamental building block of a campaign, containing its associated creatives and delivery rules. |
| Log-level Data | Data that is shared at the individual event level, providing granular details for analysis, as opposed to aggregated reporting which provides summary data. |
| Metamarkets | Premium reporting dashboards in Beeswax, offering detailed data on bids, wins, reach, and frequency, with the ability to break down data by campaign, line item, and creative. |
| Pacing | Controls for pacing a campaign’s budget across a day, lifetime, or flight. Can be used in combination with both standard and custom bidding strategies. |
| Real-Time Bidding Stats | Real-time data on the performance of line items, including bid and win stats. The Real-Time Stats graph on the Overview tab provides estimated counts for bids and impressions. |
| Report Builder | A tool that offers various types of reports (e.g., domain, segment, geo, inventory reports), with API access for custom reporting needs. |
| Segment Logs | Logs that capture detailed segment values without the 600-character truncation found in Auction Logs, enabling complete segment data for audience forecasting. |
| Standard Strategies | Predefined bidding strategies such as Flat CPM, Cost per Acquisition (CPA), Cost per Click (CPC), and Video Completion Rate (VCR). |
| Traffic Pre-filtering (QPS) - BaaS | A service that filters inventory based on the volume of queries per second (QPS) sent to a customer's bidder, allowing accurate infrastructure predictions and flat SaaS pricing. |
| Win Logs (Impressions) | Logs that provide detailed insights into where impressions were served and how they performed, helping users optimize campaign delivery. |