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Overview

Deal IDs represent one of the most common methods for transacting over Real-Time Bidding (RTB). Deals can manifest in various forms and auction types, including 1st price, 2nd price, and fixed price auctions.

Troubleshooting Delivery Issues

1. Traffic Validation

• Confirm traffic enablement by verifying QPS (Queries Per Second) for targeted Deal ID(s) through Metamarkets.
• Deal ID Lists can be utilized to manage Deal ID QPS, reducing the need for constant support interactions.
• Google AdX deals created using the platform seat require "Acceptance" within the Authorized Buyers account.

2. Exchange Prefix

• Ensure inclusion of the specific exchange prefix (e.g., "sx/" for SpotX) on targeted Deal IDs.
• Each exchange maintains a unique prefix requirement.

3. Bid Price Considerations

• Verify that the bid price exceeds the deal floor.
• Note: Metamarkets displays the Open Market floor, not the deal-specific floor. Consultation with the exchange is recommended for precise floor pricing.

Auction Type Nuances

1st & 2nd Price Auctions

• FreeWheel may reduce bids by applying media seat fees and/or discrepancy allowances.
• Recommended strategy: Bid higher than the floor price to ensure bid submission.

Fixed Price Auctions

• FreeWheel does not reduce bids in fixed price scenarios.
• Bidding can occur at the exact deal price.

Additional Delivery Impediments

Creative Approval

• Creative APIs exist with Google AdX and AppNexus for pre-approval.
• For exchanges like Index without creative API support, bids may occur without wins.
• Direct exchange communication or FreeWheel Support can assist with troubleshooting.

Seat and Domain Approval

• Some Deal IDs restrict access based on buyer seat, advertiser domain, or category.
• Verification of specific seat or advertiser approval is critical.

Targeting Restrictions

• Overly restrictive targeting can limit delivery.
• Challenges may arise with:
  • 1st and 3rd party audience matching
  • Domain/app list precision
  • Exchanges obfuscating user IDs or IP addresses

Specialized Deal Considerations

Programmatic Guaranteed Deals

• Review PG guidelines carefully.
• Ensure 100% Deal ID inventory acquisition.
• Avoid additional targeting, frequency caps, or pacing on PG deal line items.

Hulu-Specific Deals

• Consult the Hulu Buyer's Guide for specific requirements.