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Overview

VAST 3.0 enables additional functionality when uploading video creatives to the platform. These features are accessible through the Creative pane in the UI, as well as via fields in the Buzz API. For more details, the complete VAST 3.0 specification can be found on iab.com. The features supported via VAST 3.0 are as follows:

AdChoices (via the Icons element)

It is now possible to add the AdChoices icon to video creatives uploaded directly to the platform using the VAST Inline template. This can be done in the Creative Add-on section when creating or editing a video creative. A CPM fee applies for using the icon.

Based on research, the AdChoices icon should always be placed in the top-right corner of the video. If a different icon orientation is required, contact FreeWheel Support for assistance.

Skip Offset (via the skipoffset attribute)

For skippable video creatives, users can now define a custom duration after which the creative can be skipped. To set this attribute, select the Use custom skip offset box and specify the desired number of seconds in the Skip Offset input.

If the Use custom skip offset box is not selected, a 5-second non-skippable window will default for all VAST 3.0 creatives. Custom offset durations are not supported when delivering on AdX, and the default 5-second skip window will apply.

Custom Skip Event

With VAST 3.0, it is now possible to fire custom trackers when a user skips the video. This can be done by selecting the skip event from the dropdown of existing VAST events and applying a custom tracking URL.

Custom Progress Events

Custom progress events can now be configured to track when a video reaches specific time intervals, such as 5, 10, or 20 seconds. These events are similar to VAST events but allow custom durations defined by the user.