Table of Contents
Overview
Passthrough Deal ID lists allow users to target both open marketplace and private marketplace inventory on the same line item, which can simplify trafficking for those who do not have a specific budget goal to hit for private marketplace deals, but would still like to spend some budget on them. If using a passthrough deal ID list, the line item will bid when either:
a) the line item targeting matches AND the deal IDs are present on the auction.
b) the line item targeting matches AND the deal IDs are NOT present on the auction.
Passthrough deal IDs are set up at the account level and will be applied to all line items in that given account.
Configure Passthrough Deal IDs:
At the line item level, do not target the deal list or deal IDs; doing so will restrict bidding to the targeted deals. Other types of targeting (e.g. geo, device) may be applied or targeting can be restricted to the exchanges with which passthrough deals exist.
- Navigate to Trafficking > Lists and click New List.
- Create a deal ID list with the desired deal IDs. Steps on how to create a deal ID list can be found here.
- Select the account to apply the passthrough deal list to by navigating to Admin > Accounts.
- Select the passthrough deal lists you’d like to apply from the Passthrough Deal Lists dropdown in the Overview tab. All deal ID lists associated with this account will appear in the dropdown.
- Select Save & Close.
Please note that editing of accounts can only be done by users with both administrator and multi-account access. For more information please contact Beeswax Support.