Table of Contents
Overview
The Inventory Report uses specific measures to show granular inventory details of your campaign or line items and where they were served (i.e. where was it bid and won an impression).
Dimensions
Lookback range is limited to 6 months.
| Account ID | ID of account as it appears in the platform. |
| Ads_text Code | Ads_text response. |
| Advertiser Alternative ID | Alternative ID of advertiser as it appears in the platform. |
| Advertiser ID | ID of advertiser as it appears in the platform. |
| Advertiser Name | Name of advertiser as it appears in the platform. |
| App_ads_txt | Indicates whether the seller of the ad space is Authorized - Direct, Authorized - Reseller, Unauthorized, or Unknown. |
| Auction Type | Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules. |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Campaign Alternative ID | Alternative ID of campaign as it appears in the platform. |
| Campaign ID | ID of campaign as it appears in the platform. |
| Campaign Name | Name of campaign as it appears in the platform. |
| Content Categories | Comma separate list of IAB-defined content categories, associated with the inventory (as declared by the publisher). |
| Content Language | Language in which content associated to the impression is written (as declared by the publisher). |
| Creative Alternative ID | Alternative ID of creative as it appears in the platform. |
| Creative ID | ID of creative as it appears in the platform. |
| Creative Name | Name of creative as it appears in the platform. |
| Day | day in YYYY-MM-DD format. |
| Deal ID | ID of deal as it appears in the platform. |
| Flight ID | ID of flight as it appears in the platform. |
| Flight Name | Name of flight as it appears in the platform. |
| Interstitial | Does the ad tag responsible for the impression accepts interstitial creatives. |
| Inventory Source | Example: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX. |
| Line Item Alternative ID | Customer line item ID. |
| Line Item ID | Selected line item ID. |
| Line Item Name | Selected line item name. |
| Month | Month name. |
| Placement | Placement ID/name, as provided by the publisher. Prefixed with exchange handle. |
| Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown). |
| Publisher ID | Publisher ID on the exchange. Prefixed with the exchange handle for uniqueness. |
| Site ID | ID of the site that generated the impression, as provided by the publisher. |
| Site Name | Name of the site that generated the impression, as provided by the publisher. |
| Year | Year in YYYY format. |
Table sorted by Dimension Name column in ascending order
Measures
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions. |
| Clicks | Number of clicks counted. |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to the DSP by customer). |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to the DSP by customer). |
| Conversions | Number of conversions attributed on User_ID. |
| CPM | Cost per 1000 impressions - in USD. |
| CTR | Click Through Rate - number of clicks over number of impressions. |
| Impressions | Number of impressions counted. |
| IP Conversion | Number of conversions attributed on IP Address. |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to the DSP by customer). |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to the DSP by customer). |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by. |
| Spend | In USD $0.00. |
| vCPM | The CPM calculated against viewable impressions. |
| Video Companion Clicks | Number of companion clicks. |
| Video Companion CTR | Companion click-through rate. |
| Video Companion Views | Number of companion views. |
| Video Complete Percent | Percentage of video completed by user. |
| Video Completes | Number of videos that played to 100% completion. |
| Video Midpoints | Number of videos that played to at least 50% completion. |
| Video Plays | Number of video plays. |
| Video Q1s | Number of videos that played to at least 25% completion. |
| Video Q3s | Number of videos that played to at least 75% completion. |
| Video Skips | Number of video skips performed. |
| Viewability % | Viewable Impressions / Total Impressions counted by the DSP. |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions. |
| Viewable Impressions | The number of impressions where at least 50% of an ad was in-view for more than a second. |
| Viewable Seconds | Total number of seconds that were viewable. |
Table sorted by Measure Name column in ascending order