Table of Contents
Overview
The Inventory Report uses specific measures to show granular inventory details of your campaign or line items and where they were served (i.e. where was it bid and won an impression).
Dimensions
Lookback range is limited to 6 months.
| Day | YYYY-MM-DD |
| Year | YYYY |
| Month | Month name |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Advertiser ID | Beeswax Advertiser ID |
| Advertiser Name | Beeswax Advertiser ID |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| Content Categories | Comma separate list of IAB-defined content categories, associated with the inventory (as declared by the publisher) |
| Content Language | Language in which content associated to the impression is written (as declared by the publisher) |
| Interstitial | Does the ad tag responsible for the impression accepts interstitial creatives |
| Inventory Source | Example: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX |
| Deal ID | Beeswax Deal ID |
| Placement | Placement ID/name, as provided by the publisher. Prefixed with exchange handle |
| Site ID | ID of the site that generated the impression, as provided by the publisher |
| Site Name | Name of the site that generated the impression, as provided by the publisher |
| Account ID | Beeswax Account ID |
| Campaign Alternative ID | Customer Campaign ID (Alternative ID field in Buzz) |
| Creative Alternative ID | Customer Alternative Creative ID |
| Line Item Alternative ID | Customer Line Item ID |
| Advertiser Alternative ID | Customer Advertiser ID |
| Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown) |
| Ads_text Code | Ads_text Response |
| Publisher ID | Publisher ID on the exchange. Prefixed with the exchange handle for uniqueness. |
| Auction Type | Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules. |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
Measures
| Spend | In USD $0.00 |
| CPM | Cost per 1000 impressions - in USD |
| Impressions | Number of impressions counted |
| Clicks | Number of clicks counted |
| CTR | Click Through Rate - number of clicks over number of impressions |
| Video Plays | Number of video plays |
| Video Q1s | Number of videos that played to at least 25% completion |
| Video Midpoints | Number of videos that played to at least 50% completion |
| Video Q3s | Number of videos that played to at least 75% completion |
| Video Complete Percent | Percentage of video completed by user |
| Video Completes | Number of videos that played to 100% completion |
| Video Skips | Number of video skips performed |
| Conversions | Number of conversions attributed on User_ID |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |
| vCPM | The CPM calculated against viewable impressions |
| Viewable Impressions | The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % | Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions |
| Viewable Seconds | Total number of seconds that were viewable |
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions |
| Video Companion Views | Number of companion views |
| Video Companion Clicks | Number of companion clicks |
| Video Companion CTR | Companion click-through rate |