What are Concepts?

This is a user guide section dedicated to the different concepts that could be relevant when using either FreeWheel DSP or BaaS. The articles in this section help explain concepts regarding best practices during campaign setup, explaining technical concepts, and providing recommended behaviors when onboarding!

Please see below for a list of articles included in the FreeWheel DSP Concepts user guide section:

• Bulk Edit Targeting
• Conversion and Attribution Methodology
• Creative Validation Tool Detection in Click URLs
• Curated FreeWheel Deals
• Deal Troubleshooting
• Delayed Impressions and Backfills
• Delivery Modifier Overview
• Discrepancy Allowance
• Ensuring Exclusive Access to Private Auction Supply via wseat and wadomain
• Excluding or Targeting Unknown Values
• Flexible Targeting Across Fields
• Frequency Caps
• Glossary
• How to Build a Retargeting or Exclusion Segment for App or CTV Using Postbacks
• How to Build Retargeting or Exclusion Segments in Web
• How to Retarget Using Dynamic Segments via Segment Alternative ID
• How to Troubleshoot a Low Win Rate
• How to use Adjust with FreeWheel
• Interstitials and Responsive Creatives for Google Ad Exchange
• Introduction to RTB
• IP Attribution
• List View Features
• Logs FAQs
• Over-the-Top (OTT) Best Practices
• QPS
• Reasons Bid Requests are Dropped
• Revenue Tracking
• Rewarded Video Best Practices
• Sandbox Environment
• Self-Service Features
• Skippable Video
• Supply Partners
• Support for Apple SKAdNetwork
• Targeting Open & Private Market using Passthrough Deal IDs
• Targeting Premium Inventory
• Troubleshooting Steps If Your Line Item is Not Delivering
• VAST 3.0 Support
• Whitelabeling Buzz