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Table of Contents


Overview

The following table describes the possible linking between OneStrata entities and FreeWheel Buyer Cloud entities:

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Provider Type

Provider(s)

OneStrata Entity to External Entity Linking

Recommended Documentation

Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

Manage CM360 Integrations

Innovid (formerly Flashtalking)

OneStrata campaign → Innovid campaign

OneStrata Ad Placement → Innovid placement

Manage Innovid Integrations

DSP

Buyer Cloud (formerly FreeWheel DSP)


OneStrata Client → Buyer Cloud advertiser

OneStrata Cost Line → Buyer Cloud campaign

Manage FreeWheel Buyer Cloud Integrations

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

Manage DV360 Integrations

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Manage The Trade Desk Integrations

Search


Google Ads

OneStrata Cost Line → Google Ads campaign

Manage Google Ads Integrations

Social


Meta

OneStrata Cost Line → Meta campaign

Manage Meta Integrations

 

Link a Cost Line to a Buyer Cloud Campaign

In order to link a Cost Line to a Buyer Cloud campaign, the Supplier of the Cost Line must be linked to Buyer Cloud. For more information, see Supplier Linking and Mapping.

Follow the steps in Link a Cost Line to a New External Entity.In the Upload widget, enter the following additional information:

Section NameField NameStep(s)
Essential SettingsName

Choose one of the following options:

  • Keep the automatically generated Buyer Cloud campaign name. By default, the campaign name is the same as the OneStrata Cost Line name.

  • Enter the desired Buyer Cloud campaign name.
Essential SettingsStart DateSelect a start date for the Buyer Cloud campaign.

Essential Settings

Optional

End Date

Optional: Select an end date for the Buyer Cloud campaign.

Essential Settings

Currency

Select the currency of the Buyer Cloud campaign budget.

Essential Settings

Continents

Select the continent(s) in which the Buyer Cloud campaign can be served.

Essential Settings

Budget Type

Select the budget type of the Buyer Cloud campaign:

  • Spend
  • Impressions
  • Spend with vendor fees

Essential Settings

Budget

Enter the maximum budget of the Buyer Cloud campaign.

Essential Settings

Optional

Daily Budget

Optional: Enter the maximum daily budget of the Buyer Cloud campaign.

Essential Settings

Optional

Notes

Optional: Enter any additional context about the Buyer Cloud campaign.

Frequency Cap

Optional

ID Type

Optional: Add a frequency cap to the Buyer Cloud campaign. A maximum of three frequency caps can be added to the campaign.

Frequency cap types:

  • Standard
  • IP Address
  • Person Address
  • Household ID

Frequency Cap

Only use if adding a frequency cap

Use Fallback

For the frequency cap, select whether or not the frequency cap has a fallback.

Frequency Cap

Only use if adding a frequency cap

X ads every Y INTERVAL

For the frequency cap, select the count and interval of the frequency cap.

SKAd Network

Enable SKAd Tracking

Select whether or not the Buyer Cloud campaign has SKAd tracking enabled

Follow the steps in Link a Cost Line to an Existing External Entity.If a single Buyer Cloud campaign is selected, the following information about the campaign is displayed in the Upload widget:

Field NameStep(s)

Read-only

Date Range

The value of the Date Range field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.

Read-only

Budget Type

The value of the Budget Type field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.

Read-only

Budget

The value of the Budget field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.

Read-only

Daily Budget

The value of the Daily Budget field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.

If multiple campaigns are selected, no additional information is displayed.

Manage Linked Buyer Cloud Campaigns

Update a Linked Buyer Cloud Campaign

Follow the steps in Update an External Entity Linked to a Cost Line.

Follow the steps in Unlink an External Entity From a Cost Line.

View the Details of a Linked Buyer Cloud Campaign

Follow the steps in View the Details of an External Entity Linked to a Cost Line.The View Upload widget displays the following information:

Field NameDescription
AdvertiserThe advertiser of the Buyer Cloud campaign.
NameThe name of the Buyer Cloud campaign.
Date RangeThe date range of the Buyer Cloud campaign.
CurrencyThe currency of the Buyer Cloud campaign budget.
ContinentsThe continent(s) in which the Buyer Cloud campaign can be served.
Budget TypeThe budget type of the Buyer Cloud campaign.
BudgetThe maximum budget of the Buyer Cloud campaign.
Daily BudgetThe maximum daily budget of the Buyer Cloud campaign.
Frequency Cap - ID TypeIf a frequency cap has been added to the Buyer Cloud campaign, the ID type of the frequency cap.
Frequency Cap - Use FallbackIf a frequency cap has been added to the Buyer Cloud campaign, whether or not the frequency cap has a fallback.
Enable SKAd TrackingWhether or not the Buyer Cloud campaign has enabled SKAd tracking.

View the Delivery Metrics of a Linked Buyer Cloud Campaign

Follow the steps in View the Delivery Metrics of an External Entity Linked to a Cost Line.

Manage Buyer Cloud Advertiser Mapping

Mapping (also known as "linking") a Buyer Cloud (formerly FreeWheel DSP) advertiser sets that advertiser as the default Buyer Cloud advertiser for the client of the current OneStrata campaign.

After a default Buyer Cloud advertiser is set, for any Cost Line that:

  • is in a OneStrata campaign for the same client as the campaign that the default Buyer Cloud advertiser was set in; and
  • has a Supplier linked to Buyer Cloud,

When linking the Cost Line to a Buyer Cloud campaign, the Advertiser field is automatically populated with the default Buyer Cloud advertiser.

If users want to link the Cost Line to a Buyer Cloud campaign under a different advertiser, the Advertiser field can be manually cleared and any valid Buyer Cloud advertiser can be selected instead.

Map a New Buyer Cloud Advertiser

To map a new Buyer Cloud advertiser (create a new Buyer Cloud advertiser and set it as a default Buyer Cloud advertiser), do the following:

  1. Go to the Buyer Cloud for Buyer Cloud.

  2. If not logged in already, log in to Buyer Cloud.

  3. In the Advertiser Details section, select Map Advertiser to open the Map Advertiser widget.

    If a Buyer Cloud advertiser is already mapped to the current Client, the Map Details button is not available. Instead, the Advertiser Details section displays the mapped advertiser.

  4. In the Map Advertiser widget:
    Section NameField NameStep(s)
    Essential SettingsCreate Advertiser / Existing AdvertiserCheck that the Create Advertiser option is selected. If not, select Create Advertiser.
    Essential SettingsName

    Choose one of the following options:

    • Keep the automatically generated Buyer Cloud advertiser name. By default, the advertiser name is the same as the OneStrata Client name.

    • Enter the desired Buyer Cloud advertiser name.
    Essential SettingsAdvertiser DomainEnter the website domain of the Buyer Cloud advertiser.
    Essential SettingsCategorySelect the category of the Buyer Cloud advertiser.
    Essential Settings

    Optional

    Notes

    		Optional: Enter additional notes about the Buyer Cloud advertiser.
    Default SettingsDefault Continent

    Select the continent that line items for the Buyer Cloud advertiser will be served in.

    The available options depend on the settings of the connected Buyer Cloud instance.

    Default SettingsDefault Currency

    Select the currency assigned to Buyer Cloud campaigns created for the Buyer Cloud advertiser:

    The available options depend on the settings of the connected Buyer Cloud instance.

    SKAd Network

    Read-only

    Enable SKAd Tracking

    SKAd tracking is automatically not enabled.

    SKAd tracking can be enabled for an advertiser within the Buyer Cloud platform.



  5. Select Create & Map.

Map an Existing Buyer Cloud Advertiser

To map an existing Buyer Cloud advertiser (to set the advertiser as a default Buyer Cloud advertiser), do the following:

  1. Go to the DSP dashboard for Buyer Cloud.

  2. If not logged in already, log in to Buyer Cloud.

  3. In the Advertiser Details section, select Map Advertiser to open the Map Advertiser widget.

  4. In the Map Advertiser widget:
    Section NameField NameStep(s)
    Essential SettingsCreate Advertiser / Existing AdvertiserCheck that the Existing Advertiser option is selected. If not, select Existing Advertiser.
    Essential SettingsName

    Search for a Buyer Cloud advertiser by entering at least three letters of the advertiser name.

    Then, select the desired advertiser.

    Essential SettingsAdvertiser DomainThe value of the Advertiser Domain field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
    Essential SettingsCategoryThe value of the Category field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
    Essential Settings

    Optional

    Notes

    		The value of the Notes field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
    Default SettingsDefault ContinentThe value of the Default Continent field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
    Default SettingsDefault CurrencyThe value of the Default Currency field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
    SKAd Network

    Enable SKAd Tracking

    		The value of the Enable SKAd Tracking toggle is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.


  5. Select Link.

Unmap a Buyer Cloud Advertiser

Unmapping a Buyer Cloud advertiser removes it as the default Buyer Cloud advertiser for the current OneStrata Client.

  • Unmapping a Buyer Cloud advertiser does not affect any previously linked Buyer Cloud campaigns with that advertiser.
  • Once a Buyer Cloud advertiser is unmapped, a different Buyer Cloud advertiser can be mapped to the current OneStrata Client.

To unmap a Buyer Cloud advertiser, do the following:

  1. Go to the DSP dashboard for Buyer Cloud.

  2. If not logged in already, log in to Buyer Cloud.

  3. In the Advertiser Details section, select Details to open the Advertiser Details widget.

  4. At the bottom of the Advertiser Details widget, select Unlink. This opens a message asking the user to confirm that the advertiser should be unlinked.

  5. Confirm that the advertiser should be unlinked by selecting Unlink.

Remap a Buyer Cloud Advertiser

To remap a Buyer Cloud advertiser (change the default Buyer Cloud advertiser to a different Buyer Cloud advertiser), do the following:

  1. Unmap the current Buyer Cloud advertiser.

  2. Map the desired Buyer Cloud advertiser.
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