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Table of Contents



Overview

The following table describes the possible linking between OneStrata entities and Innovid (formerly Flashtalking) entities:

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Provider Type

Provider(s)

OneStrata Entity to External Entity Linking

Recommended Documentation

Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

Manage CM360 Integrations

Innovid (formerly Flashtalking)

OneStrata campaign → Innovid campaign

OneStrata Ad Placement → Innovid placement

DSP

Buyer Cloud (formerly FreeWheel DSP)


OneStrata Client → Buyer Cloud advertiser

OneStrata Cost Line → Buyer Cloud campaign

Manage FreeWheel Buyer Cloud Integrations

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

Manage DV360 Integrations

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Manage The Trade Desk Integrations

Search


Google Ads

OneStrata Cost Line → Google Ads campaign

Manage Google Ads Integrations

Social


Meta

OneStrata Cost Line → Meta campaign

Manage Meta Integrations


Manage Innovid Campaigns

Linking a OneStrata campaign to an Innovid campaign creates a connection that enables Ad Placements to be linked to Innovid placements.

Follow the steps in Link a Campaign to a New External Campaign.

In the Link Campaign widget, enter the following information:

Field NameStep(s)
Create Campaign / Existing CampaignCheck that the Create Campaign option is selected. If not, select Create Campaign.
Advertiser

Search for an Innovid advertiser by entering at least three letters of the advertiser name.

Then, select the desired advertiser.

Name

Choose one of the following options:

  • Keep the automatically generated Innovid campaign name. By default, the Innovid campaign name is the same as the OneStrata campaign name, but may be different if an ad server campaign name formula has been created.

  • Enter the Innovid campaign name.

Follow the steps in Link a Campaign to an Existing External Campaign.

In the Link Campaign widget, enter the following information:

Field NameStep(s)
Create Campaign / Existing CampaignCheck that the Existing Campaign option is selected. If not, select Existing Campaign.
Advertiser

Search for an Ad Server provider advertiser by entering at least three letters of the advertiser name.

Then, select the desired advertiser.

Campaign

Search for an ad server campaign by entering at least three letters of the campaign name.

Then, select the desired campaign.

Read-only

Date Range

The value of the Date Range field is automatically populated from the selected ad server campaign and cannot be changed within OneStrata.

Manage Linked Innovid Campaigns

Follow the steps in Unlink an External Campaign From a Campaign.

View the Details of a Linked Innovid Campaign

Follow the steps in View the Details of an External Campaign Linked to a Campaign.


Manage Innovid Placements

In order to link an Ad Placement to an Innovid placement, the Supplier of the Ad Placement must be linked to an Innovid site. For more information, see Supplier Linking and Mapping.

Follow the steps in Link an Ad Placement to a New External Placement.

Follow the steps in Link an Ad Placement to an Existing External Placement.

Manage Linked Innovid Placements

Update a Linked Innovid Placement

Follow the steps in Update an External Placement Linked to an Ad Placement.

Follow the steps in Unlink an External Placement from an Ad Placement.

View the Delivery Metrics of a Linked Innovid Placement

Follow the steps in View the Delivery Metrics of an External Placement Linked to an Ad Placement.

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