Table of Contents
Overview
OneStrata's DSP integrations enable a simplified programmatic buying workflow:
| Description | |
|---|---|
| 1 | Build and commit a media schedule in OneStrata. If the Supplier of a Cost Line is linked to a DSP provider, when the Cost Line is committed, it becomes available in the DSP grid. |
| 2 | For DV360 only |
| 3 | On the DSP dashboard, link a Cost Line to an external entity: |
| 4 | Within the DSP platform, customize the linked external entity as desired. |
| 5 | In OneStrata, view delivery metrics from the linked external entity. |
On the DSP dashboard, users can manage their DSP integration and link Cost Lines to entities within a connected DSP provider:
Once linked, the identifier of the external entity—as used by the DSP provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and programmatic teams.
DSP Providers
The following table lists the available DSP providers and describes the mapping of OneStrata entities to linked DSP entities:
Access the DSP Dashboard
The DSP dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a DSP provider.
There are two ways to access the DSP dashboard, depending on how many provider types have been assigned to the campaign overall:
| Assigned Provider Types | Action | |
|---|---|---|
| 1 | The only provider type is DSP | Go to the campaign's External Integrations tab, which opens directly onto the DSP dashboard. |
| 2 | There is more than one provider type |
|
DSP Dashboard UI Elements
The DSP dashboard contains the following elements:
| Item | Description | |
|---|---|---|
| 1 | Campaign header | The page Schedule Tab (merged) was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| 2 | Provider Login section |
|
| 3 | Campaign Details / Advertiser Details section | If the DSP provider is DV360, this section is the Campaign Details section:
Otherwise, this section is the Advertiser Details section:
If the DSP provider is FreeWheel DSP, the Advertiser Details section also has the Map Advertiser button. For more information, see Manage FreeWheel Buyer Cloud Integrations. |
| 4 | Campaign Duration section | View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining. |
| 5 | DSP grid | A list of Cost Lines that can be, or have been, linked to an external entity. For more information, see DSP Grid Reference. |
| 6 | Row action icon (three vertical dots) | For a Cost Line, select the row action icon to:
For a linked entity, select the row action to: |
DSP Grid Reference
The DSP grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external entity.
The table below describes the DSP grid columns.
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| Column Name | Description |
|---|---|
| Item Type | The type of the DSP grid line.
|
Status | The status of the DSP grid line. For Cost Lines:
For external entities (DSP insertion orders and DSP campaigns):
|
| Name | Name: The name of the DSP grid line.
ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line. EID (External ID): For external entities, the identifier for the entity used by the DSP provider. |
| Start Date | For Cost Lines only, the start date of the DSP grid line. |
| End Date | For Cost Lines only, the end date of the DSP grid line. |
| Budget | The budget of the DSP grid line. |
| Units | For Cost Lines only, the number of units being purchased for the DSP grid line. |
| Last Upload | For external entities only, the date that the entity was most recently uploaded (linked or updated). |
| Row Action icon | See Row Action icon above. |
DSP Dashboard
On the DSP dashboard, users can manage their DSP integration and link Cost Lines to entities within a connected DSP provider:
Once linked, the identifier of the external entity—as used by the DSP provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and programmatic teams.