Table of Contents
Overview
The following table describes the possible linking between OneStrata entities and The Trade Desk entities:
Provider Type | Provider | OneStrata Entity to External Entity Linking |
|---|---|---|
DSP | The Trade Desk | OneStrata Cost Line → The Trade Desk campaign |
Link a Cost Line to a Campaign in The Trade Desk
In order to link a Cost Line to a campaign in The Trade Desk, the Supplier of the Cost Line must be linked to The Trade Desk. For more information, see Supplier Linking and Mapping.
Link a Cost Line to a New Campaign in The Trade Desk
Follow the steps in Link a Cost Line to a New External Entity.
In the Upload widget, enter the following additional information:
| Field Name | Action |
|---|---|
Campaign Type | Select the type of the campaign:
|
Only available if Campaign Type is Kokai Seed ID | For a Kokai campaign, enter the identifier of the seed to attach to the campaign. |
Name | Choose one of the following options:
|
Budget Amount | Choose one of the following options:
|
Start Date | Select a start date for the campaign. |
Optional End Date | Optional: Select an end date for the campaign. |
Objective | Select a campaign objective:
|
Primary Channel | Select a campaign channel. |
Primary Goal | Select a campaign goal. |
Link a Cost Line to an Existing Campaign in The Trade Desk
Follow the steps in Link a Cost Line to an Existing External Entity.
If a single The Trade Desk campaign is selected, the following information about the campaign is displayed in the Upload widget:
| Field Name | Action |
|---|---|
Read-only Date Range | The value of the Date Range field is automatically populated from the selected campaign and cannot be changed within OneStrata. |
Read-only Budget | The value of the Budget field is automatically populated from the selected campaign and cannot be changed within OneStrata. |
If multiple campaigns are selected, no additional information is displayed.
Manage Linked The Trade Desk Campaigns
Update a Linked Campaign in The Trade Desk
Follow the steps in Update an External Entity Linked to a Cost Line.
Unlink a Campaign in The Trade Desk From a Cost Line
Follow the steps in Unlink an External Entity From a Cost Line.
View the Details of a Linked Campaign in The Trade Desk
Follow the steps in View the Details of an External Entity Linked to a Cost Line.
The View Upload widget displays the following information:
| Field Name | Description |
|---|---|
| Advertiser | The advertiser of the campaign in The Trade Desk. |
| Campaign Type | The type of the campaign in The Trade Desk. |
| Name | The name of the campaign in The Trade Desk. |
| Budget Amount | The budget of the campaign in The Trade Desk. |
| Date Range | The date range of the campaign in The Trade Desk. |
| Objective | The objective of the campaign in The Trade Desk. |
| Primary Channel | The channel of the campaign in The Trade Desk. |
| Primary Goal | The goal of the campaign in The Trade Desk. |
View the Delivery Metrics of a Linked Campaign in The Trade Desk
Follow the steps in View the Delivery Metrics of an External Entity Linked to a Cost Line.