Table of Contents
Overview
This page is dedicated resource of Beeswax training materials including both videos and documentation. The page will stay actively updated with relevant material in accordance with their release. For more information on Beeswax training materials, please contact your FreeWheel account team for access to FreeWheel Academy.
Webinar Links
| Video Link | Description | Additional Resources |
| Life of a Bid: The Beeswax Architecture | Understand how an OpenRTB bid request and bid response flow through the Beeswax architecture. | Beeswax Architecture / Life of a Bid |
| Beeswax Metamarkets Overview | Learn more about the Metamarkets interface embedded within the Beeswax UI. | Metamarkets Reporting - Explore View |
| Platform Walkthrough (learning plan) | How to create an Advertiser, Campaign & Line item. | Create an Advertiser, Create a Campaign, Create a Line Item. |
| Basic Optimizations at Beeswax | Some basic tips to optimize your activity in Beeswax. This training includes quick wins, creative weights, contextual exclusion lists, bid modifiers. | Creative Weighting Bid Modifier Overview How To Create Bid Modifiers |
| How to become a Power Trader | Some top tips on how to trade using API's & Logs. Use the Docs link for detailed guidelines on how to get started with the Buzz API. | Getting Started with the Buzz API Beeswax Logs FAQs Introduction to Antenna |
| Private Deal Management | A demo and walkthrough of the tools Beeswax provides to make private deal management easier than ever. | Deals and CPM Override for Deals |
| Line item Troubleshooting | Some top tips to troubleshoot no delivery line items in the Beeswax UI. | Troubleshooting Steps If Your Line Item is Not Delivering |
| Using Bid Decision Flow | How to use the Bid Decision Flow visualization to support line item troubleshooting and diagnostics. | Bid Decision Flow |
Setting up Activity in Beeswax
| Video Link | Description | Additional Resources |
| Creating an Advertiser | Step by Step instruction on how to create an advertiser in the Beeswax UI. | Create an Advertiser |
| Creating a Campaign | Step by Step instructions on how to create a campaign in the Beeswax UI. | Create a Campaign |
| Creating a Line Item | Step by Step instructions on how to create a line item in the Beeswax UI. | Create a Line Item |
| Creating an Event | How to create events in the UI to enable conversion tracking. | Creating an Event Tag |
| Using Creative Add ons | How to create and utilize the creative adds on feature to reduce workflow time & track additional metrics. | Creative Add-Ons |
| Vendor Management | How to create custom vendors and where to apply these on the campaign and line item level. How to use different budget types to manage how you monitor your vendors costs. How to see vendor fees in both the performance report and the vendor report. | Vendor Fees Vendor Report Performance Report |
| How to use Experiments | The easy solution at Beeswax to successfully A/B test across line items under a campaign. | Experiments |
| Targeting V2 | A deep dive into our Targeting abilities on Line items. | Line Items |