Overview

Creative add-ons are pixels or scripts that get added to existing creatives for impression tracking in association with banner or video ads. Creative add-ons can be associated with multiple creatives and can be included by default for all new creatives in an account. Common use-cases include viewability and verification for vendors, as well as impression trackers. Creative add-ons cannot be used with any native creative formats.

Accessing Creative Add-Ons

To access the Creative Add-Ons page, navigate to Trafficking > Creative Add-Ons at the top of the screen in Beeswax.

Creative Add-On List View

List View Fields

Create a Creative Add-On

1. Navigate to Trafficking module > Creative Add-Ons > New Creative Add-On. Additionally, creative add-on's may be created by clicking the button, then clicking Creative Add-On at the top right of the UI.
   
   

2. A creation screen will appear with the following fields to complete:
   *Required

   Field Name	Definition
   Creative Add-On Name*	Enter a desired Creative Add-On name.
   Advertiser	Select an advertiser to apply this creative add-on to. There is also an option to apply this on an account level from the dropdown menu. Selecting Account Level will apply this creative add-on to all creatives in the account.
   Vendor	Associate the creative add-on with a vendor.
   Creative Type*	Banner, Native, or Video creative format.
   Creative Add-On Type*	Pixel or Script format.
   CPM Cost	Associate a CPM cost; represented in a currency figure. Most vendors charge a billable fee for use of their creative add-ons.
   Include by Default (Toggle)	Toggle on or off to include this creative add-on by default to creatives in the account.
   Creative Add-On URL*	The URL that is associated with the pixel for tracking clicks or impressions.
   Secure (Toggle)	Identify if the pixel is secure or not. This can be represented by (https: or http:).
   Alternative ID	Any number or string used to map this object to an object in an outside system.
   Add Notes	Any desired notes for this creative add-on.
   Status (Toggle)	Either Active or Inactive. The default setting is Active.

   
   

3. Click Save on the lower right corner.

Associate the Creative Add-On With a Creative

Once the creative-add on has been made, it should then be applied to a creative to start operating. Follow the steps below for instructions:

1. Start by navigating to Trafficking module > and select Creatives under Core Objects.
   
   
2. Click on a creative name to open the Overview page, then expand the Pixels and Scripts section.
   
   
3. Click Select Creative Add-Ons and include any desired add-ons to apply. Multiple can be selected at once.
   
   
4. Click Save & Continue to save the changes.