Overview

This page outlines the process for adding new creatives and performing a bulk upload in the Beeswax UI. Creatives can be created using one of four template types: Banner, Video, Native, or Audio. These templates define the format of the creative to be associated with the line item. The Creative Bulk Upload feature enables the upload of a zip file containing images or a spreadsheet of tags, which automatically generates Creative Assets and their corresponding Creatives. Each valid image in the zip file or each tag in the spreadsheet will be used to create these assets and creatives.

Create a New Creative

Navigate to Trafficking > Creatives > then clicking New Creative at the top right of the list view. Additionally, creatives can be created by clicking the button, then clicking Creative at the top right of the UI.

A window will appear with the following fields to complete:

Field Name	Description
Advertiser*	Associate the creative with a particular advertiser by selecting an advertiser from the dropdown menu. Advertisers can be selected from any that are created on this account.
Creative Name*	Give the Creative a name that is relevant to its purpose. An example is: "Spring Banner Creative"
Creative Type*	Select the type of creative; Banner, Video, Native, or Audio.
Creative Template*	Creative templates are used to build different types of creatives. For example, to create a banner ad where Beeswax hosts and serves the images, select “Banner Image”. To create a banner ad where a Javascript tag is provided to Beeswax via the client, select “Banner JS Tag."

Next, a screen will appear with four tabs to navigate through in order to complete the creative setup; General, Line Item Association, Summary, and Activity Log.

Available Creative Types and Templates

The following creative types are available in Beeswax:

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Creative Type

Creative Templates

Template Type	Considerations
Banner iFrame Tag	This creative type differs from the Banner JS Tag template in order to accommodate the `imp.banner.btype` OpenRTB field, which allows publishers and exchanges to block either JavaScript or iFrame creatives. It is essential to select the appropriate tag type based on whether your ad tag contains `<script>` or `<iframe>` HTML tags. Choosing the incorrect creative type may result in the ad being blocked by the publisher or failing to render correctly on the page. Please note that Mopub will block creatives using this creative template, as they do not allow iFrame creatives to serve on their network.
Banner Image	Use banner image creatives when you have a raw image asset as your creative. Image assets should be in .gif, .jpg, .jpeg or .png formats.
Banner JS Tag	This creative type is distinct from the Banner iFrame Tag template to accommodate the `imp.banner.btype` OpenRTB field (where publishers / exchanges can choose to block JS and/or iFrame creatives). Take care to select the relevant tag type according to whether your ad tag includes <script> or <iframe> HTML tags. If the wrong creative type is selected, there's a chance that the ad will either be blocked by the publisher, or won't render properly on the page.
Banner MRAID Tag	Use this creative type when you have an MRAID tag.
HTML5	HTML5 creatives are used to support advanced creative formats, such as playables, within the Beeswax platform. These creatives offer flexibility and interactivity, allowing for a more engaging user experience. Supported File Format HTML Zip Upload What to include: HTML File: primary asset of your creative Common file types included: Include other files that are referenced by the HTML. This includes files types: CSS, JPG, JPEG, GIF, PNG, JSON, XML, SVG - Max File size: 2MB If the creative requires additional assets (e.g., images, scripts), these should either be embedded within the `.html` file or hosted externally on a third-party Content Delivery Network (CDN). The assets can then be referenced directly from the `.html` file. Tracking Clicks To track clicks within the HTML5 creative, the `{{CLICK_URL}}` macro must be included in the creative’s code. Serving MRAID HTML5 Creatives For MRAID (Mobile Rich Media Ad Interface Definition) HTML5 creatives, specific steps are required to invoke the MRAID functionality. The `.html` file should reference MRAID via one of the following methods: Direct SDK Call: This method allows the ad container to access the SDK’s built-in MRAID library. html <script src="mraid.js"></script> Custom CDN Hosting: This method allows the client to host the MRAID library on their own CDN instead of relying on the SDK for MRAID support. html <script src="https://[host]/libraries/mraid.js"></script> Caveats for MRAID HTML5 Creatives Targeting: MRAID HTML5 creatives should only be associated with line items targeting MRAID and in-app inventory. Creative Preview: The Beeswax creative preview URL does not support MRAID. As a result, the HTML5 preview will not function as expected. However, the creative will render correctly when served on MRAID inventory programmatically. Dynamic macros : Dynamic macros from a Data Augmentor or Custom Bidding Agent are not supported for HTML5 creatives hosted in Beeswax.

Video

Template Type

Considerations

Video VAST, Inline

Use this creative type when you have a raw video asset. Raw videos should be uploaded in .mp4, .mov, or .flv formats. Beeswax will transcode the videos into multiple formats and bit rates for optimal delivery across platforms.

The default max file size for uploads is 30MB. This file size limit can be raised up to (but not over) 250MB.

Video VAST, Wrapper

Use this creative type when you have a raw video asset. Raw videos should be uploaded in .mp4, .mov, or .flv formats. Beeswax will transcode the videos into multiple formats and bit rates for optimal delivery across platforms.

The default max file size for uploads is 30MB. This file size limit can be raised up to (but not over) 250MB.

HD Video

HD Video Creatives are a requirement for some publishers that want to maintain a high-fidelity experience for their viewers. These requirements are enforced at the publisher level rather than by the exchange, and are most common among OTT/CTV publishers.

Video Transcoding

To enable transcoding of HD creatives, select one of the below options from the dropdown when uploading a new asset.

Transcoding Option	Bitrate	When to use
Transcoding Option	Bitrate	When to use
HD Variable Bitrate	400-20,000 kbps	Used for OTT/CTV activity (excluding Hulu and Peacock). This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests.
HD Constant Bitrate	20,000 kbps	Used for buying Hulu inventory. More information on Hulu’s requirements can be found in Hulu Buyer's Guide.
HD Constant Bitrate (MP4 Only)	20,000 kbps	Used for buying Peacock Inventory. Please reach out to your Account Manager to enable this transcoding option.
Default (non-HD)	400-600 kbps	Used for non-OTT/CTV activity

Please contact your Beeswax Account Representative if the default transcoding option in the UI needs to be changed from ‘Default non-HD' to an HD option.

HD Video Creative Requirements

Please reach out to your Beeswax Account Representative to discuss increasing this max file size

Creatives must meet the requirements below to be eligible for HD transcoding. Please make sure these additional requirements are met prior to setting up HD video creatives:

Audio is required
2 audio channels only
Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
Asset must have constant frame rate


Video	Aspect Ratio	16:9, 4:3 (3:2 is not accepted)
Video	Size	1280x720, 1920x1080, or 1440x1080
Video	Bitrate	15-30 Mbps (CBR)
Video	Frame rate	23.98, 25, or 29.97
Video	Format	Quicktime (.mov) or Mpeg-4 (.mp4)
Video	Max file size	100 MB*
Video	Max length	60 seconds
Video	Color Space	4:2:2
Audio	Bitrate	192 kbps minimum
Audio	Sample Rate	48 kHz
Video	Codec	H.264

Native

Template Type	Considerations
Native App Promo Icon	The Native App Promo Icon creative promotes app installs, and is only available for custom exclusive supply use cases. It is not supported by any of our publicly available inventory sources. Required assets include: Title, Description, and Mobile App Icon (must be 1:1 and at least 256 x 256).
Native Image App Install	The Native Image App Install creative promotes app installs, and is available on AdX and Mopub. Required assets include: Title, Description, Main Image (1200 x 627), Mobile App Icon and Call-to-Action.
Native Image Content	The Native Image Content creative focuses on branding or standard performance metrics and is available on AdX, AdYouLike, and TripleLift. Required assets include: Title, Description, Main Image (1200x627), Advertiser Logo, Advertiser Name, and Call-To-Action.
Native Video App Install (Inline)	The Native Image App Install creative promotes app installs, and is available on AdX and Mopub. Required assets include: Title, Description, Video, Main Image (1200x627), and Mobile App Icon
Native Video App Install (VAST/VPAID Wrapper)	The Native Video App Install (VAST/VPAID Wrapper) creative promotes app installs, and is available on AdX and MoPub. Required assets include: Title, Description, Video, Main Image (1200x627), and Mobile App Icon
Native Video Content (Inline)	The Native Video Content creative focuses on branding or standard performance metrics and is available on AdX, and AdYouLike. Required assets include: Title, Description, Main Image (1200x627), Video, Advertiser Logo, Advertiser Name, and Call-to-Action.
Native Video Content (VAST/VPAID Wrapper)	The Native Video Content(VAST/VPAID Wrapper) creative promotes app installs, and is available on AdX, AdYouLike, and RichAudience. Required assets include: Title, Description, Main Image (1200x627), Video, Advertiser Logo, Advertiser Name, and Call-to-Action.

Audio

Template Type	Considerations
Audio VAST, Inline	Use this creative type when you have a raw audio asset. Raw audios should be uploaded in .mp3, .wav, wma or .ogg formats. The default max file size for uploads is 2MB.
Audio VAST, Wrapper	Use this creative type when you have a raw audio asset. Raw audios should be uploaded in .mp3, .wav, wma or .ogg formats. The default max file size for uploads is 2MB.

General Tab

The General tab contains all relevant information about the creative. Depending on the creative template selected, the General tab workflow may appear different. Please use the directory below to view which fields need to be completed for a corresponding template.

For optimal results, filtering the table to match the specific creative template in use is recommended. This ensures that only the relevant fields under the General tab for that particular template type are displayed.

Creative Fields Directory

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Creative	Creative Template	Field	Workflow Section	Description
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Secure	Basic Information	Either Secure or Insecure. Secure means that the creative is SSL compliant and can therefore run on publisher inventory that requires SSL compliant creatives. “Insecure” means that the creative is not SSL compliant. Beeswax recommends always leaving this setting as “Secure.”
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Start Date/End Date	Basic Information	The desired dates for this creative to serve when applied to a line item. Learn more about creative dates here.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Alternative ID	Basic Information	Any number or string. Used to map this object to an object in an outside system.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Advertiser	Advertiser Overrides	Associate the creative with a particular advertiser by selecting an advertiser from the dropdown menu. Advertisers can be selected from any that are created on this account.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Domain	Advertiser Overrides	The domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Category	Advertiser Overrides	The category of the advertiser. For example, if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”. If this field is left blank, it will inherit the advertiser category set when the Advertiser object was created.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Advertiser App Bundle	Advertiser Overrides	The Advertiser App Bundle is a unique identifier to the app in each app store’s ecosystem. It is a bundle or package name for Android (e.g. com.myapp.mygame) and a numeric ID for iOS (ex. 123456789).
Audio	Audio - VAST Inline, Video Vast, Inline,	Primary Asset	Ad Content	Audio: Choose Existing Asset: Choose an audio asset that has already been uploaded to Beeswax for the selected advertiser. Upload New Asset: Upload a new audio asset. Any any audio uploaded will need to be transcoded by Beeswax and may take several minutes. The creative creation page can be saved and left while the encoding process is ongoing. However, the creative cannot be set to active until encoding is complete. Video: Choose Existing Asset: Choose a video asset you have already uploaded to Beeswax for the selected advertiser. Upload New Asset: Upload a new video asset. Note that any video uploaded will need to be transcoded by Beeswax and may take several minutes. You can save and leave the creative creation page while this is encoding, but you will need to wait until encoding is done before setting the creative active. Transcoding Options Default (non-HD): Used for non-OTT/CTV activity HD Variable Bitrate: Used for OTT/CTV activity (excluding Hulu). This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests. HD Constant Bitrate: Used for buying Hulu inventory only. More information on Hulu’s requirements can be found here.
Audio	Audio - VAST Inline,	Companion Asset	Ad Content	A creative ad image (with extension .gif, .jpg, .jpeg or .png). If choosing to add a companion asset, upload the creative asset.
Native	Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper,	Native Offer	Ad Content	Select a Native Offer that is assigned to the associated advertiser.
Audio, Native, Video,	Audio - VAST Wrapper, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper,	VAST Tag	Ad Content	VAST Tag URL
Native	Native - Video Content Inline, Native - Video App Install Inline,	Video Asset	Ad Content	Upload the video asset. Supported files are MP4, quicktime, and webm. Max file size is 200mb.
Banner	Banner - HTML5,	HTML Asset	Ad Content	Either “Choose an Existing Asset” or “Upload a New Asset”. Only assets uploaded beneath this advertiser will appear in the “Choose an Existing Asset” drop down
Banner	Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Width x Heigh	Ad Content	The width and height of the creative.
Banner	Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Tag	Ad Content	Copy and paste your JavaScript ad tag into this field in its entirety. It’s required that you include the {{CLICK_URL}} macro in your tag so that Beeswax can track clicks. All other macros are optional.
Banner	Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Tag Preview	Ad Content	Preview of the uploaded tag.
Banner	Banner - JS Tag, Banner - MRAID Tag,	Ad Server Macros	Ad Content	If the ad tag is from one of the listed Ad Servers, the ad server can be selected, and Beeswax will attempt to detect and replace the appropriate macros.
Native	Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper,	Main Image	Ad Content	Upload a main image asset. Supported files are gif, jpeg, and png. Max file size is 400 kb.
Audio, Banner, Native, Video,	Audio - VAST Inline, Banner - Image, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline,	Click URL	Ad Content	If the ad tag is from one of the listed Ad Servers, the ad server can be selected, and Beeswax will attempt to detect and replace the appropriate macros.
Video	Video - Vast Inline,	Companion Asset	Ad Content	Choose to either upload an asset through a file or raw HTML to be served as the companion ad.
Banner, Video,	Banner - Image, Video - Vast Inline,	Creative Asset/Asset	Ad Content	Either “Choose an Existing Asset” or “Upload a New Asset”. Only assets uploaded beneath this advertiser will appear in the “Choose an Existing Asset” drop down
Audio, Video,	Audio - VAST Inline, Video - Vast Inline,	Title	Ad Content	Type the title for the asset.
Audio	Audio - VAST Wrapper,	Audio Ad Duration	Creative Attributes	Add the duration for the audio. This can be selected from common options of 15, 30, or 60 seconds. Or, it may be added as a custom amount of time in seconds.
Native, Video,	Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper,	Video Ad Duration	Creative Attributes	Add the duration for the video. This can be selected from common options of 15, 30, or 60 seconds. Or, it may be added as a custom amount of time in seconds.
Audio, Native, Video,	Audio - VAST Wrapper, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper,	Video MIME Type	Creative Attributes	Select from the options: FLV Javascript MP4 WEBM Quicktime
Native, Video,	Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper,	Audio MIME Type	Creative Attributes	Select from the options: MP4 MPEG OGG WAV WEBM
Audio	Audio - VAST Wrapper,	Audio Bitrate	Creative Attributes	Choose from common bitrate options, or enter a manual bitrate option.
Native, Video,	Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper,	Video Bitrate	Creative Attributes	Choose from common bitrate options, or enter a manual bitrate option.
Native, Video,	Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper,	Video API	Creative Attributes	The API framework used in the creative. This field is used for creative matching.
Banner	Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Expandable Type	Creative Attributes	Select if the tag expands automatically, on user click, on user rollover, or does not expand.
Banner	Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Expandable Direction	Creative Attributes	The direction in which an expandable will expand, if applicable.
Banner	Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Responsive Size	Creative Attributes	Toggle “Yes” if the creative adjusts size; select “No” if it is a fixed size.
Banner	Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	In-Banner Video	Creative Attributes	Select whether it is click-to-play or autoplay. If there is no video, select no-video.
Banner	Banner - MRAID Tag,	MRAID Playable	Creative Attributes	Whether the creative is a playable game in MRAID. This is required to be set when running on MoPub.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper, Native - Video App Install Inline,	Creative Vendor for GDPR Consent	Creative Attributes	Creative Vendors for GDPR consent. Select via dropdown. See GDPR Guidelines & Changes for more.
Audio, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Video - Vast Inline, Video - Vast Wrapper, Native - Video App Install Inline,	Skippable	Creative Attributes	Toggle from "yes" or "no".
Video	Video - Vast Inline,	Universal Ad Identifier	Creative Attributes	Select between Ad-Id and Clock Number.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Creative Add Ons	Pixel and Scripts	This is where a creative add-on may be applied. Select from a list of add-ons created in the account.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Pixels	Pixel and Scripts	A maximum of ten 3rd party pixels can be added per creative. These pixels will be fired simultaneously with the tracking of the impression by the system.
Audio, Banner, Native,	Audio - VAST Inline, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper,	Scripts	Pixel and Scripts	Additional JS tags to be called at the same time as the impression. This field should contain a URL, for example: https://ad.doubleclick.net/ddm/trackimpj/[additional_pareters]
Audio, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Native - App Promo Icon, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Click Trackers	Pixel and Scripts	Add a URL for a click tracker if desired. Multiple URL trackers are supported.
Audio, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Vast Events	Pixel and Scripts	Add custom event tracking by providing a start time and URL. Multiple URL trackers are supported.
Audio, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Video - Vast Inline, Video - Vast Wrapper, Native - Video App Install Inline,	Progress Events	Pixel and Scripts	Add progress events by choosing a time during ad duration and a URL for tracking.
Banner	Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag,	Thumbnail	Exchange Specific Options	Required if running a tag on MoPub or Millennial Media. The thumbnail should be an image file. Best practice is to always include a thumbnail image.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Technical Vendor	Exchange Specific Options	On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX.
Audio, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Landing Page URL	Exchange Specific Options	URL for landing page. Required for GoogleAdx + PubMatic
Banner, Video,	Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Video - Vast Inline,	Banner Video	Exchange Specific Options	This is the full URL that the user will land on after clicking on the creative. For example, www.ford.com/landingpage/fordfocus. Failure to include the full URL may result in creatives being rejected by Google’s AdX.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Vendor	Vendor Fees	On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Vendor Fee Name	Vendor Fees	Select a vendor from the dropdown to associate the fee to.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Fee Type	Vendor Fees	There are three types of vendor fees: Default (dollar figure), CPM (select a currency and amount), and Custom Percent.
Audio, Banner, Native, Video,	Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper,	Fee Amount	Vendor Fees	Configure an amount based on the Fee Type selected.

Auto Detect for Creatives

The Auto-Detect feature automatically identifies and applies specific creative attributes to the Creative Attributes workflow section when setting up a creative using a VAST tag. This feature ensures that the correct creative attributes are selected, which can improve the chances of winning an auction by meeting the required creative specifications. It also supports Creative Bulk Upload for videos, where it automatically detects properties in each VAST tag and applies them to the corresponding creative in the bulk upload process.The attributes detected include:

Video MIME Types
Video API
Video Bit Rate
Video Ad Duration

Supported Creative Types

Auto-detection is supported for the following creative types:

VAST Wrapper
Native Video App Install (VAST/VPAID Wrapper)
Native Video Content (VAST/VPAID Wrapper)

Interaction with Existing Field Values

The detected attributes interact with existing field values as follows:

Video Ad Duration and Video API: Detected values will replace any existing values.
Video MIME Types and Video Bit Rate: Detected values will be added to any existing values.

For example, if the Video Ad Duration is manually set to 15 seconds but the detected value is 30 seconds, clicking the "Detect Attributes" button will update the field to 30 seconds. To finalize the update, clicking Save is required to apply the detected attributes.

Line Item Association

To associate line items to this creative, start by clicking the Add Line Item Associations on the upper right hand corner of the screen.
Next, search by line item name or line item ID and select the check box to the left of the line item name to include it. Once finished, click Add Selected.

A list view will appear with the associated line items and the following columns:

Column Name	Description
Line Item Name	Name of line item.
Line Item ID	ID of line item.
Association ID	Generated ID for this specific association.
Association Status	Status - either Active or Inactive.
Associated Start/End Date	Individual start and end date for this line item to be associated to the creative.

Once complete, click Save & Continue on the bottom right of the screen.

Summary

After completing the General and Line Item Association tabs, the Summary screen will be displayed. This screen will show the information from the previous tabs, along with an Approval Status Table located below.

Approval Status

This table will display any pending or complete approvals for the creative:

Column Name	Description
Vendor	This column provides a view of the various vendors for which the creative was submitted for approval. Each vendor plays a distinct role in the process. Hovering over each submitted vendor reveals details about their role in the creative approval process.
Status	This column displays the status of creative approvals for the listed vendors. Hovering over each status pill provides an explanation of its meaning.
Details	Type Timestamp Status Reason
Resubmit for Approval	Option to resubmit the creative for approval.

Activity Log

This log is a view of different changes or activity that has been done to this creative. See the table below for the viewable fields:

Column Name	Description
Log ID	An associated Log ID to the specific activity.
Category	The location of the change within the Campaign settings.
Field	Which field in the Campaign settings that was altered.
Added	Any settings added.
Removed	Any settings removed
Action	Options include: Update, Create, Delete.
Date & Time	Date & Time of the activity.
User & ID	The User & ID of the user who made the Change.
Review & Restore	Restore a previous version of this activity to be applied to the Campaign.

Creative Bulk Upload

Upload a zip file of images or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet. Six formats are supported:

A zip file of images.
An Excel spreadsheet from DoubleClick's DCM ("DFA") system.
A spreadsheet from Doubleclick for publishers.
An Excel spreadsheet from Facebook's Atlas system.
An Excel spreadsheet from FlashTalking.
A text file from Sizmek.

To create a bulk upload, navigating to Trafficking > Creatives. Click the Bulk Upload button to the left of New Creative.

A screen appears with the following fields to complete:
*Required

Field Name	Description
Bulk Type*	Allowed bulk upload types: Image (zip file) DFA Tag DFP Tag Atlas Tag Sizmek Tag Flash Talking Tag
Creative Template*	Template style. An example is: "Banner Image"
Creative Name Prefix	Any desired prefix that may be associated to the creatives.
Secure	Either Secure or Insecure. Secure means that the creative is SSL compliant and can therefore run on publisher inventory that requires SSL compliant creatives. “Insecure” means that the creative is not SSL compliant. We recommend always leaving this setting as “Secure.”
Advertiser*	Include the advertiser, domain, and advertiser category.
Ad Content*	Depending on the bulk upload type, a certain file must be added. An example is: Zip, spreadsheet, etc.
Creative Attributes*	Certain attributes are able to be applied to the creative upload. Below are the available options: Technical Vendor (Required for Google AdX) In-Banner Video Video Ad Duration MIME Types*
Exchange-Specific Options	Upload both a Landing Page URL and Thumbnail. A Thumbnail is required for most mobile exchanges.
Pixels and Scripts	This is where a creative add-on may be applied. Select from a list of add-ons created in the account. Add 3rd party impression pixel: URL Required Add 3rd party JavaScript (Not available for VAST creatives): URL Required Users may add up to ten 3rd party impression pixels per creative. These pixels will be fired at the same time that the impression is tracked by Beeswax's system.

Once these settings are saved, click Upload and Save.

Creative Weighting

Creative Weighting enables precise budget allocation across creatives associated with a line item. For example, when creative A demonstrates higher effectiveness than creative B, creative weighting can be configured to serve creative A twice as frequently as creative B.

Creative weighting cannot be applied across creatives with different sizes or placement types.

Process for Setting Up Creative Weighting

Initiate a new line item by selecting the "+ New" button > "Line Item" or edit an existing line item by clicking the pencil icon adjacent to the line item.
In the line item overview, select 'Weighted' from the 'Creative Weighting Method' dropdown.
'Random' remains the default behavior, which serves associated creatives randomly.
Associate creatives with the line item and assign a value between 1 and 100 for each creative to determine its relative serving weight. Weights will serve in proportion to each other. Example: Assigning creative "A" a weight of 2 and creative "B" a weight of 1 means "A" will serve twice as often as "B" (2:1 ratio).
Select Save & Close to finalize the configuration.

Content

Space Tools

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