Overview

This page describes the process for a multi-sync tags solution.

Standard Multi-sync Tag

To sync with multiple third-party data providers and exchanges, Beeswax offers a multi-sync iframe tag.

Example of the iframe tag:

<iframe src="https://match.prod.bidr.io/cookie-msync?buzz_key=<your_buzz_key>" height="0" width="0" ... />

This tag calls the Beeswax multi-sync endpoint (a buyer-initiated sync) and synchronizes the user with our partner data providers.

• First-time encounters: When a user encounters the tag for the first time, it syncs with 10 partners.
• Subsequent encounters: Each time the same user encounters the tag again, it syncs with an additional 10 partners, and so on.

Custom Multi-sync Tag

For customers who want to prioritize certain sync partners and improve match rates with specific data providers or exchanges, Beeswax offers a custom multi-sync tag.

The setup for the custom tag is the same as the standard tag on the page. However, the Beeswax multi-sync endpoint can be configured by your account manager to specify:

• Which data partners to sync with
• The order in which the partners are synced

If you wish to implement a custom multi-sync tag, please reach out to your Beeswax account manager or contact the support alias.