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Overview

Segment Filters and Favorites are designed to optimize the targeting workflow by enabling efficient segment discovery, selection, and management.

Supported Applications

Segment Filters and Favorites can be utilized in:

• Line Item Targeting
• Bid Modifiers
• Bulk Editing
• Targeting Presets

Segment Filters

Segment Filters serve as an advanced search mechanism to narrow segment choices in the User targeting module.

Filterable Dimensions

• CPM
• Data Provider
• User Count NAM
• User Count EMEA
• User Count APAC

Filter Mechanics

• Filters consist of a dimension and a corresponding value
• Segments update dynamically based on applied filter conditions
• Non-matching segments become hidden
• Filters use "AND" Boolean logic
• Filters become progressively restrictive as more are added
• Circular markers indicate active filter dimensions

Segment Favorites

Marking Favorites

• Click the star icon adjacent to a segment's name to designate it as a favorite

Viewing Favorites

• Enable the "Show ★ only" toggle to display only favorited segments
• Favorites can be combined with filters and search functionality

Additional Features

• "Select All Segments" checkbox enables bulk segment selection
• Favorites can be marked in most segment selection interfaces, excluding the Segment List View

Targeting Presets

Segments can be grouped for reusable line item targeting through the Targeting Presets feature.