Use * syntax for faster search


Overview

OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. 

Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.


External Integrations Terms and Concepts

Provider Types

OneStrata has four types of external integration providers:

  • Ad Server
  • DSP (Demand-Side Platform)
  • Search
  • Social
Provider TypeProvider(s)OneStrata Entity to Provider Entity LinkingRecommended Documentation
Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

 



Flashtalking

OneStrata campaign → Flashtalking campaign

OneStrata Ad Placement → Flashtalking placement

 

DSP

FreeWheel DSP (previously Beeswax)

OneStrata Client → FreeWheel DSP advertiser

OneStrata Cost Line → FreeWheel DSP campaign

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Search

Google Ads

OneStrata Cost Line → Google Ads campaign

Social

Meta

OneStrata Cost Line → Meta campaign

Budget

The term budget is used frequently throughout the OneStrata platform and documentation, especially in sections related to external integrations.

When budget is used to describe a Cost Line linked to an external entity, the budget of a Cost Line refers to that Cost Line's committed Vendor Net Cost (VC) value.

Delivery Data

OneStrata retrieves and displays delivery metrics for Ad Placements and Cost Lines linked to an external provider, helping users understand how their campaigns are performing.

The following table provides information about delivery data retrieval frequency:

Data retrieval frequency

Depends on how the external integration is configured.

The data retrieval frequency options are:

  • Daily: Delivery data is automatically retrieved every 24 hours, at midnight UTC.
  • Manual: Delivery data is only retrieved when manually requested.

 Delivery data is displayed in three locations:

UI Location

Provider Type

Description
External Integrations dashboardDSP

Pacing chart: A visualization of the total budget or impressions delivered over the duration of the campaign, summed over all DSP providers assigned to at least one Cost Line in the campaign.

DSP

Achievement bars: For each provider assigned to at least one Cost Line in the campaign, a visualization of the budget or impressions delivered to-date, relative to the committed budget or impressions.



Search
Social




Ad Server

3rd Party Cost column: The delivery cost of the displayed billing period(s).

3rd Party Units column: The number of units delivered during the displayed billing period(s).

DSP

Site Cost column: The delivery cost of the displayed billing period(s).

Site Units column: The number of units delivered during displayed billing period(s).


Search
Social
OneStrata AnalyticsFor a full list of delivery-related dimensions and measures, see the Delivery table in the OneStrata Analytics data dictionary.


  • No labels
Provide feedback on this article
You are evaluating Refined.