Table of Contents
Overview
OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics.
Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.
External Integrations Terms and Concepts
Provider Types
OneStrata has four types of external integration providers:
- Ad Server
- DSP (Demand-Side Platform)
- Search
- Social
Provider Type | Provider(s) | OneStrata Entity to Provider Entity Linking | Recommended Documentation |
---|---|---|---|
Ad Server | Campaign Manager 360 (CM360) | OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement
| |
Flashtalking | OneStrata campaign → Flashtalking campaign OneStrata Ad Placement → Flashtalking placement
| ||
DSP | FreeWheel DSP (previously Beeswax) | OneStrata Client → FreeWheel DSP advertiser OneStrata Cost Line → FreeWheel DSP campaign | |
Display & Video 360 (DV360) | OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order | ||
The Trade Desk | OneStrata Cost Line → The Trade Desk campaign | ||
Search | Google Ads | OneStrata Cost Line → Google Ads campaign | |
Social | Meta | OneStrata Cost Line → Meta campaign |
Budget
The term budget is used frequently throughout the OneStrata platform and documentation, especially in sections related to external integrations.
When budget is used to describe a Cost Line linked to an external entity, the budget of a Cost Line refers to that Cost Line's committed Vendor Net Cost (VC) value.
Delivery Data
OneStrata retrieves and displays delivery metrics for Ad Placements and Cost Lines linked to an external provider, helping users understand how their campaigns are performing.
The following table provides information about delivery data retrieval frequency:
Data retrieval frequency | Depends on how the external integration is configured. The data retrieval frequency options are:
|
Delivery data is displayed in three locations:
UI Location | Provider Type | Description |
---|---|---|
External Integrations dashboard | DSP | Pacing chart: A visualization of the total budget or impressions delivered over the duration of the campaign, summed over all DSP providers assigned to at least one Cost Line in the campaign. |
DSP | Achievement bars: For each provider assigned to at least one Cost Line in the campaign, a visualization of the budget or impressions delivered to-date, relative to the committed budget or impressions. | |
Search | ||
Social | ||
Ad Server | 3rd Party Cost column: The delivery cost of the displayed billing period(s). 3rd Party Units column: The number of units delivered during the displayed billing period(s). | |
DSP | Site Cost column: The delivery cost of the displayed billing period(s). Site Units column: The number of units delivered during displayed billing period(s). | |
Search | ||
Social | ||
OneStrata Analytics | For a full list of delivery-related dimensions and measures, see the Delivery table in the OneStrata Analytics data dictionary. |