Overview

OneStrata's DSP integrations enable a simplified programmatic buying workflow:

	Description
1	Create an External Integration record for a DSP provider, making sure to link a Supplier to the record.
2	Build and commit a media schedule in OneStrata. Cost Lines with a Supplier linked to a DSP provider become available on the DSP dashboard.
3	For DV360 only Link a OneStrata campaign to a DV360 campaign.
4	On the DSP dashboard, link a Cost Line to an external entity: Link a Cost Line to a Buyer Cloud (formerly FreeWheel DSP) campaign Link a Cost Line to a DV360 insertion order Link a Cost Line to a campaign in The Trade Desk
5	Within the DSP platform, customize the linked external entity as desired.
6	In OneStrata, view delivery metrics from the linked external entity.

DSP Providers

The following table lists the available DSP providers and describes the mapping of OneStrata entities to linked DSP entities:

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Provider Type	Provider(s)	OneStrata Entity to Provider Entity Linking	Recommended Documentation
Ad Server	Campaign Manager 360 (CM360)	OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement	Create/Link to an ad server campaign Create/Link an ad server placement or package View delivery metrics from CM360
Ad Server	Innovid (formerly Flashtalking)	OneStrata campaign → Innovid campaign OneStrata Ad Placement → Innovid placement	Create/Link to an Innovid campaign Create/Link an Innovid placement or package View delivery metrics from Innovid
DSP	Buyer Cloud (formerly FreeWheel DSP)	OneStrata Client → Buyer Cloud advertiser OneStrata Cost Line → Buyer Cloud campaign	Create/Link a Buyer Cloud Advertiser Create/Link a Buyer Cloud campaign View delivery metrics from Buyer Cloud
	Display & Video 360 (DV360)	OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order	Create/Link a DV360 campaign Create/Link a DV360 insertion order View delivery metrics from DV360
	The Trade Desk	OneStrata Cost Line → The Trade Desk campaign	Create/Link a campaign in The Trade Desk View delivery metrics from The Trade Desk
Search	Google Ads	OneStrata Cost Line → Google Ads campaign	Create/Link a Google Ads campaign View delivery metrics from Google Ads
Social	Meta	OneStrata Cost Line → Meta campaign	Create/Link a Meta campaign View delivery metrics from Meta