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Table of Contents



Overview

On the Search dashboard, users can manage their Search integration and link Cost Lines to campaigns within a connected Search provider.

Once linked, the identifier of the search campaign—as used by the Search provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and search advertising teams.

Access the Search Dashboard

The Search dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a Search provider.

There are two ways to access the Search dashboard, depending on how many provider types have been assigned to the campaign overall:

The only provider type is Search

Go to the campaign's External Integrations tab, which opens directly onto the Search dashboard.

There is more than one provider type
  1. Navigate to the campaign's External Integrations tab, which opens the External Integrations Overview dashboard.
  2. In the Search widget, select the desired Search provider.

Search Dashboard UI Elements

The Search dashboard contains the following elements:

1Campaign header

The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings.

For more information, see Campaign Header Reference.

2

Provider Management section

3

Campaign Details section

View information about the linked search campaign, if any.

  • Advertiser Names: The name of the linked Search advertiser(s).
  • Advertiser IDs: The external identifier of the linked Search advertiser(s).
4

Campaign Duration section

View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining.

5

Search grid

A list of committed Cost Lines that can be, or have been, linked to a search campaign.

For more information, see Search Grid Reference.

6

Row action icon (three vertical dots)

For a Cost Line, select the row action icon to:

For a linked search campaign, select the row action to:

Search Grid Reference

The Search grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external search advertising campaign.

The table below describes the Search grid columns:

    Item Type

    The type of the Search grid line:

    • Cost Line: Any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line.
    • Campaign: A campaign in the Search provider.
    Status

    The status of the Search grid line.

    For Cost Lines:

    • Not Uploaded: The Cost Line is not linked to a search campaign.
    • Uploaded: The Cost Line is linked to a search campaign.

    For search campaigns:

    • Linked: The search campaign is linked to a Cost Line.
    Name

    Name: The name of the Search grid line.

    • For Cost Lines, this value is populated from the corresponding Schedule grid line.
    • For search campaigns, this value is populated from the Search provider.

    ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line.

    EID (External ID): For search campaigns, the identifier for the campaign used by the Search provider.

    Start Date

    For Cost Lines only, the start date of the Search grid line.

    End Date

    For Cost Lines only, the end date of the Search grid line.

    Budget

    The budget of the Search grid line.

    Units

    For Cost Lines only, the number of units being purchased for the Search grid line.

    Last Upload

    For search campaigns only, the date that the campaign was most recently uploaded (linked or updated).

    Row Action icon

    See Row Action icon above.

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