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Table of Contents



Overview

On the DSP dashboard, users can manage their DSP integration and link Cost Lines to entities within a connected DSP provider:

Once linked, the identifier of the external entity—as used by the DSP provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and programmatic teams.


Access the DSP Dashboard

The DSP dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a DSP provider.

There are two ways to access the DSP dashboard, depending on how many provider types have been assigned to the campaign overall:

Assigned Provider TypesAction

The only provider type is DSP

Go to the campaign's External Integrations tab, which opens directly onto the DSP dashboard.

There is more than one provider type
  1. Go to the campaign's External Integrations tab, which opens the External Integrations Overview dashboard.
  2. In the DSP widget, select the desired DSP provider.



DSP Dashboard UI Elements

The DSP dashboard contains the following elements:


ItemDescription
1Campaign header

The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings.

For more information, see Campaign Header Reference.

2

Provider Management section

3

Campaign Details / Advertiser Details section

If the DSP provider is DV360, this section is the Campaign Details section:

  • Campaign Name: The name of the linked DV360 campaign, if any.
  • External ID: The DV360 identifier of the linked DV360 campaign, if any.

If the DSP provider is The Trade Desk, this section is the Advertiser Details section:

  • Advertiser Names: The name(s) used by The Trade Desk for the linked advertiser(s), if any.
  • Advertiser IDs: The identifiers used by The Trade Desk for the linked advertiser(s), if any.
4

Campaign Duration section

View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining.

5

Filters icon

Click to open the filter pane and filter through the list of Cost Lines.

6

Only available if the DSP provider is DV360

Link Campaign / View Campaign button

If the OneStrata is not linked to a DV360 campaign, this button is the Link Campaign button.



If the OneStrata campaign is linked to a DV360 campaign, this button is the View Campaign button:

7

DSP grid

A list of Cost Lines that can be, or have been, linked to a DSP entity (a DV360 insertion order or a campaign in The Trade Desk).

For more information, see DSP Grid Reference.

8

Unlink button

Select a Cost Line that has been linked to a DSP entity (a DV360 insertion order or a campaign in The Trade Desk) and click the Unlink button to unlink the Cost Line.

The Cost Line status changes from Uploaded to Not Uploaded.

9

Upload button

Select a Cost Line and click the Upload button to link the Cost Line to a DSP entity:


DSP Grid Reference

The DSP grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external entity in a DSP provider (a DV360 insertion order or a campaign in The Trade Desk).

The table below describes the DSP grid columns.

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Input TypeColumn NameDescription
GeneratedItem Type

The type of the DSP grid line:

  • DSP Campaign
  • Cost Package
  • Media Package
  • Placement

On the DSP grid, any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line.

GeneratedStatus

The status of the DSP grid line.


If Item Type is DSP Campaign:

  • Not Linked: The OneStrata campaign is not linked to a DSP campaign
  • Linked: The OneStrata campaign is linked to a DSP campaign

If Item Type is Cost Package, Media Package, or Placement:

  • Not Uploaded: The Cost Line has not been linked to a DSP insertion order
  • Uploaded: The Cost Line has been linked to a DSP insertion order
CopiedName

The name of the DSP grid line.


If Item Type is DSP Campaign, the Name value is the name used by the DSP provider for the DSP campaign.

If Item Type is Cost Package, Media Package, or Placement, the Name value is copied from the corresponding line on the Schedule grid.

CopiedID (Cost Line ID)

The OneStrata-generated identification number of the DSP grid line.


If Item Type is DSP Campaign, there is no ID value.

If Item Type is Cost Package, Media Package, or Placement, the ID (Cost Line ID) value is copied from the corresponding line on the Schedule grid.

Copied

External ID

The identification number used by the DSP provider for the DSP grid line.


If Item Type is DSP Campaign, the External ID value is copied from the DSP campaign, and is the identification number used by the DSP provider for the DSP campaign.

If Item Type is Cost Package, Media Package, or Placement, there is only an External ID value if the Cost Line has been linked to an insertion order. The External ID value is the identification number used by the DSP provider for the insertion order. 

CopiedStart Date

The start date of the DSP grid line.


If Item Type is DSP Campaign, the Start Date value is copied from the DSP campaign.

If Item Type is Cost Package, Media Package, or Placement, the Start Date value is copied from the corresponding line on the Schedule grid.

CopiedEnd Date

The end date of the DSP grid line.


If Item Type is DSP Campaign, the End Date value is copied from the DSP campaign.

If Item Type is Cost Package, Media Package, or Placement, the End Date value is copied from the corresponding line on the Schedule grid.

CopiedRate Type

The rate type of the DSP grid line.


If Item Type is DSP Campaign, there is no Rate Type value.

If Item Type is Cost Package, Media Package, or Placement, the Rate Type value is copied from the corresponding line on the Schedule grid.

CopiedUnits

The number of units being purchased for the DSP grid line.


If Item Type is DSP Campaign, there is no Units value. 

If Item Type is Cost Package, Media Package, or Placement, the Units value is copied from the corresponding line on the Schedule grid.

CopiedVendor Net Cost

The Vendor Net Cost of the DSP grid line.


If Item Type is DSP Campaign, there is no Vendor Net Cost value. 

If Item Type is Cost Package, Media Package, or Placement, the Vendor Net Cost value is copied from the corresponding line on the Schedule grid.

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