Table of Contents
Overview
OneStrata's DSP integrations enable a simplified programmatic buying workflow:
| Description | |
|---|---|
| 1 | Create a Credential record for a DSP provider, making sure to link a Supplier to the record. |
| 2 | Build and commit a media schedule in OneStrata. Cost Lines with a Supplier linked to a DSP provider become available on the DSP dashboard. |
| 3 | For DV360 only |
| 4 | On the DSP dashboard, link a Cost Line to an external entity: |
| 5 | Within the DSP platform, customize the linked external entity as desired. |
| 6 | In OneStrata, view delivery metrics from the linked external entity:
|
DSP Providers
The following table lists the available DSP providers and describes the mapping of OneStrata entities to linked DSP entities:
Provider | OneStrata Entity to External Entity Linking | Recommended Documentation |
|---|---|---|
Buyer Cloud (formerly FreeWheel DSP) | OneStrata Client → Buyer Cloud advertiser OneStrata Cost Line → Buyer Cloud campaign | |
Display & Video 360 (DV360) | OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order | |
The Trade Desk | OneStrata Cost Line → The Trade Desk campaign |
DSP Dashboard
Access the DSP Dashboard
The DSP dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a DSP provider.
There are two ways to access the DSP dashboard, depending on how many provider types have been assigned to the campaign overall:
| Assigned Provider Types | Action | |
|---|---|---|
| 1 | The only provider type is DSP | Go to the campaign's External Integrations tab, which opens directly onto the DSP dashboard. |
| 2 | There is more than one provider type |
|
DSP Dashboard UI Elements
The DSP dashboard contains the following elements:
| Item | Description | |
|---|---|---|
| 1 | Campaign header | The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings. For more information, see Campaign Header Reference. |
| 2 | Provider Login section |
|
| 3 | Campaign Details / Advertiser Details section | If the DSP provider is DV360, this section is the Campaign Details section:
Otherwise, this section is the Advertiser Details section:
If the DSP provider is Buyer Cloud (formerly FreeWheel DSP), the Advertiser Details section also has the Map Advertiser button. For more information, see Manage FreeWheel Buyer Cloud Integrations. |
| 4 | Campaign Duration section | View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining. |
| 5 | DSP grid | A list of Cost Lines that can be, or have been, linked to an external entity. For more information, see DSP Grid Reference. |
| 6 | Row action icon (three vertical dots) | For a Cost Line, select the row action icon to:
For a linked entity, select the row action to:
|
DSP Grid Reference
The DSP grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external entity.
The table below describes the DSP grid columns.
| Column Name | Description |
|---|---|
| Item Type | The type of the DSP grid line.
|
Status | The status of the DSP grid line. For Cost Lines:
For external entities (DSP insertion orders and DSP campaigns):
|
| Name | Name: The name of the DSP grid line.
ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line. EID (External ID): For external entities, the identifier for the entity used by the DSP provider. |
| Start Date | For Cost Lines only, the start date of the DSP grid line. |
| End Date | For Cost Lines only, the end date of the DSP grid line. |
| Budget | The budget of the DSP grid line. |
| Units | For Cost Lines only, the number of units being purchased for the DSP grid line. |
| Last Upload | For external entities only, the date that the entity was most recently uploaded (linked or updated). |
| Row Action icon | See Row Action icon above. |