Table of Contents






Overview

On the DSP dashboard, users can manage their DSP integration and link Cost Lines to entities within a connected DSP provider:

Once linked, the identifier of the external entity—as used by the DSP provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and programmatic teams.

OneStrata's DSP integrations enable a simplified programmatic buying workflow:


Description
1Create an External Integration record for a DSP provider, making sure to link a Supplier to the record.
2

Build and commit a media schedule in OneStrata.

Cost Lines with a Supplier linked to a DSP provider become available on the DSP dashboard.

3

For DV360 only

Link a OneStrata campaign to a DV360 campaign.

4

On the DSP dashboard, link a Cost Line to an external entity:

5

Within the DSP platform, customize the linked external entity as desired.

6

In OneStrata, view delivery metrics from the linked external entity.

On the DSP dashboard, users can manage their DSP integration and link Cost Lines to entities within a connected DSP provider:

Once linked, the identifier of the external entity—as used by the DSP provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and programmatic teams.

DSP Providers

The following table lists the available DSP providers and describes the mapping of OneStrata entities to linked DSP entities:

DSP Dashboard

Access the DSP Dashboard

The DSP dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a DSP provider.

There are two ways to access the DSP dashboard, depending on how many provider types have been assigned to the campaign overall:


Assigned Provider TypesAction
1

The only provider type is DSP

Go to the campaign's External Integrations tab, which opens directly onto the DSP dashboard.

2There is more than one provider type
  1. Go to the campaign's External Integrations tab, which opens External Integrations Tab.
  2. In the DSP widget, select the desired DSP provider.

DSP Dashboard UI Elements

The DSP dashboard contains the following elements:


ItemDescription
1Campaign header

2

Provider Login section

3

Campaign Details / Advertiser Details section

If the DSP provider is DV360, this section is the Campaign Details section:

Otherwise, this section is the Advertiser Details section:

  • Advertiser Names: The name of the linked DSP advertiser(s).
  • Advertiser IDs: The external identifier of the linked DSP advertiser(s).

If the DSP provider is Buyer Cloud (formerly FreeWheel DSP), the Advertiser Details section also has the Map Advertiser button. For more information, see Manage FreeWheel Buyer Cloud Integrations.

4

Campaign Duration section

View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining.

5

DSP grid

A list of Cost Lines that can be, or have been, linked to an external entity.

For more information, see DSP Grid Reference.

6

Row action icon (three vertical dots)

For a Cost Line, select the row action icon to:

  • Create: Link the Cost Line to a new external entity.
  • Link: Link the Cost Line to an existing existing entity.

For a linked entity, select the row action to:

DSP Grid Reference

The DSP grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external entity.

The table below describes the DSP grid columns.

Column NameDescription
Item Type

The type of the DSP grid line.

  • Cost Line: Any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line.
  • Insertion Order: An insertion order in the DSP provider.
  • Campaign: A campaign in the DSP provider.

Status

The status of the DSP grid line.

For Cost Lines:

  • Not Uploaded: The Cost Line is not linked to an external entity.
  • Uploaded: The Cost Line is linked to an external entity.

For external entities (DSP insertion orders and DSP campaigns):

  • Linked: The external entity is linked to a Cost Line.
Name

Name: The name of the DSP grid line.

  • For Cost Lines, this value is populated from the corresponding Schedule grid line.
  • For external entities, this value is populated from the DSP provider.

ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line.

EID (External ID): For external entities, the identifier for the entity used by the DSP provider.

Start Date

For Cost Lines only, the start date of the DSP grid line.

End Date

For Cost Lines only, the end date of the DSP grid line.

Budget

The budget of the DSP grid line.

Units

For Cost Lines only, the number of units being purchased for the DSP grid line.

Last Upload

For external entities only, the date that the entity was most recently uploaded (linked or updated).

Row Action icon

See Row Action icon above.