Overview
The External Integrations tab provides a connection between OneStrata and the rest of an Agency's tech stack. Users can plan and build media schedules and orders in OneStrata, and then upload the ad placements directly to their integrated ad server. OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.
Access the External Integrations Tab of a Campaign
To go to the External Integrations tab of a campaign, do the following:
- Go to the Media Campaigns page (Campaign Management > Campaigns).
- In the Media Campaigns grid, click on the name of the campaign to open it.
- By default, the campaign opens on its Overview tab.
- Click on External Integrations to open the External Integrations tab.
External Integrations Terms and Concepts
Provider Types and Providers
The following table describes the external integration provider types and providers available in OneStrata:
| Provider Type | Provider(s) | OneStrata Entity to Provider Entity Linking | Recommended Documentation |
|---|---|---|---|
| Ad Server | Campaign Manager 360 (CM360) | OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement
| |
Innovid (formerly Flashtalking) | OneStrata campaign → Innovid campaign OneStrata Ad Placement → Innovid placement
| ||
| DSP | FreeWheel DSP | OneStrata Client → FreeWheel DSP advertiser OneStrata Cost Line → FreeWheel DSP campaign | |
Display & Video 360 (DV360) | OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order | ||
The Trade Desk | OneStrata Cost Line → The Trade Desk campaign | ||
Search | Google Ads | OneStrata Cost Line → Google Ads campaign | |
Social | Meta | OneStrata Cost Line → Meta campaign |
Budget
The term budget is used frequently throughout the OneStrata platform and documentation, especially in sections related to external integrations.
When budget is used to describe a Cost Line linked to an external entity, the budget of a Cost Line refers to that Cost Line's committed Vendor Net Cost (VC) value.
Delivery Data
OneStrata retrieves and displays delivery metrics for Ad Placements and Cost Lines linked to an external provider, helping users understand how their campaigns are performing.
The following table provides information about delivery data retrieval frequency:
| Item | Description |
|---|---|
Data retrieval frequency | Depends on how the external integration is configured. The data retrieval frequency options are:
|
Delivery data is displayed in the following locations
| UI Location | Provider Type | Description |
|---|---|---|
| External Integrations | DSP | Pacing chart: A visualization of the total budget or impressions delivered over the duration of the campaign, summed over all DSP providers assigned to at least one Cost Line in the campaign. |
| DSP | Achievement bars: For each provider assigned to at least one Cost Line in the campaign, a visualization of the budget or impressions delivered to-date, relative to the committed budget or impressions. | |
| Search | ||
| Social | ||
| Ad Server | 3rd Party Cost column: The delivery cost of the displayed billing period(s). 3rd Party Units column: The number of units delivered during the displayed billing period(s). | |
| DSP | Site Cost column: The delivery cost of the displayed billing period(s). Site Units column: The number of units delivered during displayed billing period(s). | |
| Search | ||
| Social | ||
| OneStrata Analytics | For a full list of delivery-related dimensions and measures, see the Delivery table in the OneStrata Analytics data dictionary. | |
Supplier Linking and Mapping
Suppliers create an important connection between OneStrata and an external provider platform, enabling data flow across systems. For Ad Server providers, there are two levels of Supplier linking and mapping: For programmatic (DSP, Search, or Social) providers, there is one level of Supplier linking:
Supplier linking and mapping is managed through Credential records. For more information, see Manage Supplier Linking and Mapping.
Supplier Linking and Mapping Relationships
The following table describes the Supplier linking and mapping relationships:
| Provider Type | Provider | Supplier Linking/Mapping |
|---|---|---|
| Ad Server | CM360 | CM360 is linked to one or more OneStrata Suppliers. A OneStrata Supplier is mapped to a CM360 site. |
Innovid (formerly Flashtalking) | Innovid is linked to one or more OneStrata Suppliers. A OneStrata Supplier is mapped to an Innovid site. | |
| DSP | Buyer Cloud | Buyer Cloud is linked to one or more Suppliers. |
DV360 | DV360 is linked to one or more Suppliers. | |
The Trade Desk | The Trade Desk is linked to one or more Suppliers. | |
Search | Google Ads | Google Ads is linked to one or more Suppliers. |
Social | Meta | Meta is linked to one or more Suppliers. |
Supplier Linking and Mapping Purpose
Depending on the provider type, the role of the linked/mapped Supplier(s) is different:
| Provider Type | Linking / Mapping | Purpose |
|---|---|---|
| Ad Server | Provider → Supplier | Multiple Ad Server providers cannot be linked to the same Supplier. The provider-to-Supplier linking is used for the fee assignment of ad serving costs. When adding a fee to the media schedule to represent ad serving costs, the Supplier of the Assigned fee should be the same as the Supplier linked to the Ad Server provider. |
Supplier → Ad server site | A Supplier can be mapped to more than one ad server site, if each site is from a different provider. A Supplier cannot be mapped to more than one site from the same Ad Server provider. When linking an Ad Placement to an ad server placement, the Supplier-to-site mapping ensures that the right ad server site is used for the ad server placement:
| |
| DSP | Provider → Supplier | Linking a programmatic provider to a OneStrata Supplier means that any Cost Lines with that Supplier can be connected to that provider. For example, if "YourTown" is linked to Buyer Cloud, any committed Cost Line with YourTown as a Supplier is available on the DSP dashboard for Buyer Cloud, and can be linked to a Buyer Cloud campaign. |
Search | ||
Social |
Access the External Integrations Dashboard
To access the External Integrations dashboard, do the following:
- Go to the External Integrations tab of the desired campaign.
Depending on the provider types associated with the campaign, the External Integrations tab opens different dashboards:
| Provider Types Assigned to Campaign | Navigating to the External Integrations tab |
|---|---|
| More than one provider type | Opens External Integrations. |
| Ad Server only | Opens Ad Server Integrations. |
| DSP only | Opens the DSP dashboard. |
| Search only | Opens the Search dashboard. |
| Social only | Opens the Social dashboard. |
| None | Opens the default version of the External Integrations dashboard. |
External Integrations Dashboard UI Elements
If there are no external integration providers associated with the campaign, the default version of the External Integrations dashboard is displayed:
The External Integrations dashboard contains the following elements:
| Item | Description | |
|---|---|---|
| 1 | Campaign header | The page Schedule Tab (merged) was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| 2 | Ad Server widget | |
| 3 | Demand-Side Platform (DSP) widget | |
| 4 | Search widget | |
| 5 | Social widget |
Ad Server Widget UI Elements
The Ad Server widget contains the following elements:
| Description | |
|---|---|
| a | Summary metrics. |
| b | A list of the Ad Server providers assigned to at least one Placement in the campaign. Click a provider to open Ad Server Integrations for that provider. |
DSP Widget UI Elements
The DSP widget contains the following elements:
| Description | |
|---|---|
| a | Budget / Impressions toggle: Select whether the DSP widget displays delivered budget or delivered impressions. |
| b | A delivery pacing chart with the following lines:
|
| c | Summary metrics. |
| d | A list of the DSP providers assigned to at least one Cost Line. Click a provider to open the DSP dashboard for that provider. Each provider has an achievement bar that visualizes the budget or impressions delivered to-date relative to the committed budget or impressions. |
Search Widget UI Elements
The Search widget contains the following elements:
| Description | |
|---|---|
| a | Budget / Impressions toggle: Select whether the Search widget displays delivered budget or delivered impressions. |
| b | A list of all Search providers assigned to Cost Lines in the campaign. Click a provider to open the Search dashboard for that provider. Each provider has an achievement bar that visualizes the budget or impressions delivered to-date relative to the committed budget or impressions. |
Social Widget UI Elements
The Social widget contains the following elements:
| Description | |
|---|---|
| a | Budget / Impressions toggle: Select whether the Social widget displays delivered budget or delivered impressions. |
| b | A list of all Social providers assigned to Cost Lines in the campaign. Click a provider to open the Social dashboard for that provider. Each provider has an achievement bar that visualizes the budget or impressions delivered to-date relative to the committed budget or impressions. |
Log In To an External Integration
To log in to an external integration provider, do the following:
- Open a campaign that the provider has been assigned to.
- Depending on the provider type, choose the appropriate action:
Provider Type Step Ad Server Go to the Ad Server Integrations.
DSP Go to the DSP dashboard. Search Go to the Search dashboard. Social Go to the Social dashboard. - In the Provider Login section, click the Log In button to open the Login widget.
- In the Login widget:
Item Name Step(s) External Integration Credential Select the desired set of login credentials. Log In icon (
)Click the Log In icon.
Only available if the credentials are individually stored
Username
Enter the username configured for the selected set of login credentials.
Only available if the credentials are individually stored
Password
Enter the password configured for the selected set of login credentials.
- Click the Log In button to log into the external integration.
Log Out From an External Integration
To log out from an external integration provider, do the following:
- Open a campaign that the provider has been assigned to.
- Depending on the provider type, choose the appropriate action:
Provider Type Step Ad Server Navigate to the Ad Server Integrations.
DSP Navigate to the DSP dashboard. Search Navigate to the Search dashboard. Social Navigate to the Social dashboard. - In the Provider Login section, click the Log Out button to log out from the external integration.