Overview

Cost Lines on the DSP grid can be linked to one or more Buyer Cloud (formerly known as FreeWheel DSP) campaigns, reducing the need to manually re-enter details across multiple platforms. Linking a Buyer Cloud campaign also creates a connection that allows delivery costs and metrics to flow from Buyer Cloud to OneStrata.

The linked Buyer Cloud campaign can be a new campaign or an existing campaign:

Link a Cost Line to a Buyer Cloud Campaign

Link a Cost Line to a New Buyer Cloud Campaign

To create a new Buyer Cloud campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line.
   
   
2. Go to the DSP dashboard for Buyer Cloud.
   
   
3. If not logged in already, log in to Buyer Cloud.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Create to open the Upload widget.
   
   
6. In the Upload widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Campaign / Existing Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Essential Settings	Advertiser	Search for a Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated Buyer Cloud campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired Buyer Cloud campaign name.
   Essential Settings	Start Date	Select a start date for the Buyer Cloud campaign.
   Essential Settings	Optional End Date	Optional: Select an end date for the Buyer Cloud campaign.
   Essential Settings	Currency	Select the currency of the Buyer Cloud campaign budget.
   Essential Settings	Continents	Select the continent(s) in which the Buyer Cloud campaign can be served.
   Essential Settings	Budget Type	Select the budget type of the Buyer Cloud campaign: Spend Impressions Spend with vendor fees
   Essential Settings	Budget	Enter the maximum budget of the Buyer Cloud campaign.
   Essential Settings	Optional Daily Budget	Optional: Enter the maximum daily budget of the Buyer Cloud campaign.
   Essential Settings	Optional Notes	Optional: Enter any additional context about the Buyer Cloud campaign.
   Frequency Cap	Optional ID Type	Optional: Add a frequency cap to the Buyer Cloud campaign. A maximum of three frequency caps can be added to the campaign. Frequency cap types: Standard IP Address Person Address Household ID
   Frequency Cap	Only use if adding a frequency cap Use Fallback	For the frequency cap, select whether or not the frequency cap has a fallback.
   Frequency Cap	Only use if adding a frequency cap X ads every Y INTERVAL	For the frequency cap, select the count and interval of the frequency cap.
   SKAd Network	Enable SKAd Tracking	Select whether or not the Buyer Cloud campaign has SKAd tracking enabled

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the Buyer Cloud platform.

Link a Cost Line to an Existing Buyer Cloud Campaign

To link a Cost Line to an existing Buyer Cloud campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line.
   
   
2. Go to the DSP dashboard for Buyer Cloud.
   
   
3. If not logged in already, log in to Buyer Cloud.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Link to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a Buyer Cloud campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Budget Type	The value of the Budget Type field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Budget	The value of the Budget field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Daily Budget	The value of the Daily Budget field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.

7. Click Link.

Manage Linked Buyer Cloud Campaigns

Unlink a Buyer Cloud Campaign From a Cost Line

To unlink a Buyer Cloud campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

Update a Linked Buyer Cloud Campaign

To update a linked Buyer Cloud campaign, follow the steps in Update an Entity Linked to a Cost Line.

View the Details of a Linked Buyer Cloud Campaign

To view the details of a linked Buyer Cloud campaign, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.

The View Upload widget displays the following information:

View the Delivery Metrics of a Linked Buyer Cloud Campaign

To view the delivery metrics of a linked Buyer Cloud campaign, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.

Manage Buyer Cloud Advertiser Mapping

Map a New Buyer Cloud Advertiser

Mapping (also known as "linking") a Buyer Cloud (formerly FreeWheel DSP) advertiser sets that advertiser as the default Buyer Cloud advertiser for the client of the current OneStrata campaign.

After a default Buyer Cloud advertiser is set, for any Cost Line that:

• is in a OneStrata campaign for the same client as the campaign that the default Buyer Cloud advertiser was set in; and
• has a Supplier linked to Buyer Cloud,

when linking the Cost Line to a Buyer Cloud campaign, the Advertiser field is automatically populated with the default Buyer Cloud advertiser.

If users want to link the Cost Line to a Buyer Cloud campaign under a different advertiser, the Advertiser field can be manually cleared and any valid Buyer Cloud advertiser can be selected instead.

To map a new Buyer Cloud advertiser (to create a new Buyer Cloud advertiser and set it as a default Buyer Cloud advertiser), do the following:

1. Go to the Buyer Cloud for Buyer Cloud.
   
   
2. If not logged in already, log in to Buyer Cloud.
   
   
3. In the Advertiser Details section, select Map Advertiser to open the Map Advertiser widget.
   
   If a Buyer Cloud advertiser is already mapped to the current Client, the Map Details button is not available. Instead, the Advertiser Details section displays the mapped advertiser.
   
   
4. In the Map Advertiser widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Advertiser / Existing Advertiser	Check that the Create Advertiser option is selected. If not, select Create Advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated Buyer Cloud advertiser name. By default, the advertiser name is the same as the OneStrata Client name. Enter the desired Buyer Cloud advertiser name.
   Essential Settings	Advertiser Domain	Enter the website domain of the Buyer Cloud advertiser.
   Essential Settings	Category	Select the category of the Buyer Cloud advertiser.
   Essential Settings	Optional Notes	Optional: Enter additional notes about the Buyer Cloud advertiser.
   Default Settings	Default Continent	Select the continent that line items for the Buyer Cloud advertiser will be served in. The available options depend on the settings of the connected Buyer Cloud instance.
   Default Settings	Default Currency	Select the currency assigned to Buyer Cloud campaigns created for the Buyer Cloud advertiser: The available options depend on the settings of the connected Buyer Cloud instance.
   SKAd Network	Read-only Enable SKAd Tracking	SKAd tracking is automatically not enabled. SKAd tracking can be enabled for an advertiser within the Buyer Cloud platform.

   
   
   
5. Select Create & Map.

Map an Existing Buyer Cloud Advertiser

To map an existing Buyer Cloud advertiser (to set the advertiser as a default Buyer Cloud advertiser), do the following:

1. Go to the DSP dashboard for Buyer Cloud.
   
   
2. If not logged in already, log in to Buyer Cloud.
   
   
3. In the Advertiser Details section, select Map Advertiser to open the Map Advertiser widget.
   
   
4. In the Map Advertiser widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Advertiser / Existing Advertiser	Check that the Existing Advertiser option is selected. If not, select Existing Advertiser.
   Essential Settings	Name	Search for a Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Advertiser Domain	The value of the Advertiser Domain field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
   Essential Settings	Category	The value of the Category field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
   Essential Settings	Optional Notes	The value of the Notes field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
   Default Settings	Default Continent	The value of the Default Continent field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
   Default Settings	Default Currency	The value of the Default Currency field is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.
   SKAd Network	Enable SKAd Tracking	The value of the Enable SKAd Tracking toggle is automatically populated from the selected Buyer Cloud advertiser and cannot be changed within OneStrata.

   
   
   
5. Select Link.

Unmap a Buyer Cloud Advertiser

Unmapping a Buyer Cloud advertiser removes it as the default Buyer Cloud advertiser for the current OneStrata Client.

• Unmapping a Buyer Cloud advertiser does not affect any previously linked Buyer Cloud campaigns with that advertiser.
• Once a Buyer Cloud advertiser is unmapped, a different Buyer Cloud advertiser can be mapped to the current OneStrata Client.

To unmap a Buyer Cloud advertiser, do the following:

1. Go to the DSP dashboard for Buyer Cloud.
   
   
2. If not logged in already, log in to Buyer Cloud.
   
   
3. In the Advertiser Details section, select Details to open the Advertiser Details widget.
   
   
4. At the bottom of the Advertiser Details widget, select Unlink. This opens a message asking the user to confirm that the advertiser should be unlinked.
   
   
5. Confirm that the advertiser should be unlinked by selecting Unlink.

Remap a Buyer Cloud Advertiser

To remap a Buyer Cloud advertiser (change the default Buyer Cloud advertiser to a different Buyer Cloud advertiser), do the following:

1. Unmap the current Buyer Cloud advertiser.
   
   
2. Map the desired Buyer Cloud advertiser.