Assign a DSP Provider to a Cost Line

DSP providers are assigned to individual Cost Lines on the media schedule of a campaign, through the Supplier field on the Schedule grid. Once committed, such lines become available on the DSP grid.

To assign a DSP provider to a Cost Line, do the following:

1. Open the campaign that creates the desired Cost Line.
   
   
2. Navigate to the Schedule tab.
   
   
3. On the Schedule grid, for Supplier, select a Supplier entity that is linked to a DSP provider. External integration providers are managed by FreeWheel. To set up or manage an external integration provider, contact your OneStrata representative.

Link a OneStrata Campaign to a DSP Campaign

To link a OneStrata campaign to a campaign on an external DSP provider, do the following:

1. Open a campaign that the DSP provider has been assigned to.
   
   
2. Navigate to the DSP dashboard.
   
   
3. Click the Link Campaign button (see DSP Dashboard UI Elements, item 6) to open the Link Campaign widget.
   
   
4. In the Link Campaign widget, choose one of the following:
   
   
   • Link the OneStrata campaign to a new DSP campaign (create a new DSP campaign and link the OneStrata campaign to the newly created DSP campaign)
     
     
   • Link the OneStrata campaign to an existing DSP campaign

Link a OneStrata Campaign to a New DSP Campaign

To create a new DSP campaign and link a OneStrata campaign to the newly created DSP campaign, do the following:

1. Open the Link Campaign widget, on the DSP dashboard (see above).
   
   
2. In the Link Campaign widget, select Create Campaign.
   
   
3. For Advertiser, search for a DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   
   
4. For Name, choose one of the following:
   
   
   • Keep the automatically generated DSP campaign name, which is the same as the OneStrata campaign name.
     
     
   • Enter the desired DSP campaign name.
     
     
5. For Start Date, select a start date for the DSP campaign. By default, the Start Date value is the start date of the OneStrata campaign. 
   
   
6. Optional: For End Date, select an end date for the DSP campaign.
   
   
7. For Planned Spend, choose one of the following:
   
   
   • Default to Media Schedule: Use the sum of the Vendor Net Cost values, of the Cost Lines assigned to the DSP provider, as the planned spend budget.
     
     
   • Manual Input: Enter the desired planned spend budget.
     
     
8. For KPI, the KPI value is set to Cost per thousand and cannot be changed within OneStrata.
   
   
9. For KPI Amount, enter the desired performance goal amount.
   
   
10. Click the Create & Link button.

Link a OneStrata Campaign to an Existing DSP Campaign

To link a OneStrata campaign to an existing DSP campaign, do the following:

1. Open the Link Campaign widget, on the DSP dashboard (see above).
   
   
2. In the Link Campaign widget, select Existing Campaign.
   
   
3. For Advertiser, search for a DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   
   
4. For Campaign, search for a DSP campaign by entering at least three letters of the campaign name. Then, select the desired DSP campaign.
   
   
5. The Start Date and Planned Spend Amount values automatically populate from the selected DSP campaign and cannot be changed within OneStrata.
   
   
6. Click the Link button.

Unlink a OneStrata Campaign from a DSP Campaign

To unlink a OneStrata campaign from a campaign on an external DSP provider, do the following:

1. Open the desired campaign.
   
   
2. Navigate to the DSP dashboard.
   
   
3. Click the View Campaign button to open the View Campaign widget.
   
   
4. At the bottom of the View Campaign widget, click Unlink.

View the Details of a Linked DSP Campaign

To view information about an external DSP campaign that a OneStrata campaign is linked to, do the following:

1. Open the desired campaign.
   
   
2. Navigate to the DSP dashboard.
   
   
3. Click the View Campaign button to open the View Campaign widget.
   
   

In the View Campaign widget, the following information about the linked DSP campaign is available:

View the Delivery Metrics of a Linked Insertion Order

If a Cost Line is linked to a DSP insertion order, the insertion order's delivery metrics (vendor delivery cost and number of delivered units) are available on the Standard Actualization grid, located on the Actualization tab.

To view the delivery metrics of a linked insertion order, do the following:

1. Open the desired campaign.
   
   
2. Navigate to the campaign's Actualization tab. By default, the Actualization tab opens on the Standard Actualization grid.
   
   
3. On the Standard Actualization grid, do the following:
   
   
   1. Identify the Actualization grid line that represents the Cost Line linked to the insertion order, using the (Cost Line) ID or External ID values.
      
      
   2. If necessary, scroll horizontally until the Site Cost and Site Unit columns are reached.
      
      The Site Cost field displays the linked insertion order's vendor delivery cost, and the Site Unit field displays the linked insertion order's number of delivered units. For more information, see Standard Actualization Grid Reference.