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Table of Contents



Overview 

Uploading/linking a committed Cost Line to an insertion order on an external DSP provider creates a connection that allows delivery costs and metrics to flow from the DSP to OneStrata. The delivery data is available on the Actualization tab.

  • Upload a Cost Line: Create a new insertion order based on a OneStrata Cost Line, and link the Cost Line to the newly created insertion order. The new insertion order is created within the DSP campaign that the OneStrata campaign is linked to.
  • Link a Cost Line: Link a OneStrata Cost Line to an existing insertion order. The insertion order must be part of the DSP campaign that the OneStrata campaign is linked to.

Upload a Cost Line as a New Insertion Order

Prerequisites:

Uploading a committed Cost Line creates a new insertion order within the DSP campaign that the current OneStrata campaign is linked to. The newly created insertion order is immediately linked to the Cost Line.

To upload a Cost Line (create a new DSP insertion order and link the Cost Line to the new insertion order), do the following:

  1. Open the media campaign that contains the Cost Line to be linked.

  2. Navigate to the DSP dashboard.

  3. In the DSP grid, select the desired Cost Line. Only one Cost Line can be linked at a time.

  4. Click the Upload button to open the Upload widget.

  5. In the Upload widget:
    Field NameAction
    Create Insertion Order / Link Existing Insertion OrderSelect the Create Insertion Order option.
    Name

    Choose one of the following options:

    • Keep the automatically generated insertion order name. By default, the insertion order name is the same as the OneStrata Cost Line name.

    • Enter the desired insertion order name.
    Date RangeSelect a start and end date for the insertion order.

    Read-only

    Goal Type

    The value of the Goal Type field is set to Cost per thousand (CPM) and cannot be changed within OneStrata. 
    Goal AmountEnter the performance goal amount of the insertion order.
    Budget Amount

    Choose one of the following options:

    • Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the insertion order budget.

    • Manual Input: Enter the desired insertion order budget.

    Read-only

    Pacing Period

    The value of the Pacing Period field is set to Flight and cannot be changed within OneStrata.



  6. Click the Create & Link button. Programmatic media buyers or traffickers can add more granular details to the newly created insertion order within the DSP itself.

Link a Cost Line to an Existing Insertion Order

Prerequisites:

A committed Cost Line can be linked to an insertion order that already exists within the DSP campaign that the current OneStrata campaign is linked to.

To link a Cost Line to an existing DSP insertion order, do the following:

  1. Open the media campaign that contains the Cost Line to be linked.

  2. Navigate to the DSP dashboard.

  3. In the DSP grid, select the desired Cost Line. Only one Cost Line can be linked at a time.

  4. Click the Upload button to open the Upload widget.

  5. In the Upload widget:
    Field NameAction
    Create Insertion Order / Link Existing Insertion OrderSelect the Link Existing Insertion Order option.
    Name
    1. Search for an insertion order by entering at least three letters of the insertion order name. Only insertion orders that are within the DSP campaign that is linked to the current OneStrata campaign are displayed.

    2. Select the desired insertion order.

    Read-only

    Date Range

    The value of the Date Range field is automatically populated from the selected insertion order and cannot be changed within OneStrata.

    Read-only

    Budget Amount

    The value of the Budget Amount field is automatically populated from the selected insertion order and cannot be changed within OneStrata.



  6. Click the Link button to link the Cost Line.

Unlink a Cost Line from an Insertion Order

Unlinking a Cost Line that was linked to an insertion order has the following effects:

  • The newly unlinked Cost Line can be uploaded or linked again (to a new insertion order or an existing insertion order, respectively).
  • Delivery data for the now-unlinked insertion order is no longer available in OneStrata.
  • The unlinked insertion order is not deleted automatically; if the insertion order itself should be deleted, this must be done with the DSP provider platform.

To unlink a Cost Line from an insertion order, do the following:

  1. Open the media campaign that contains the Cost Line to be unlinked.

  2. Navigate to the DSP dashboard.

  3. In the DSP grid, select the desired Cost Line. Only one Cost Line can be unlinked at a time.

  4. Click the Unlink button. This opens a message asking the user to confirm that the Cost Line should be unlinked.

  5. Confirm that the Cost Line should be unlinked by clicking the Unlink button. The status of the Cost Line in the DSP grid changes from Uploaded to Not Uploaded.
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