Release Version: 25.4.22
Release Date: May 7, 2025
- OneStrata Release Calendar
- If you have any questions, please reach out to your OneStrata representative.
Campaigns Module
Schedules
Identify Other Users Viewing the Same Schedule
What is it? When viewing a schedule, the names of any other users currently viewing the same schedule are displayed in a banner above the Schedule grid. The format of the banner is <USER NAME(S)> is/are currently in the Schedule.
This banner identifies when multiple users are viewing and potentially editing the same schedule, helping avoid discarded changes.
Where is it? This new feature affects the Schedule tab.
Do I need to do anything? No — this new feature is automatically available for all OneStrata enterprises.
External Integrations
Access FreeWheel DSP Through the DSP Dashboard
What is it? When logged in to FreeWheel DSP (previously Beeswax), the DSP dashboard contains hyperlinks to linked FreeWheel DSP campaigns and advertisers, making it easier to navigate between OneStrata and FreeWheel DSP:
Where is it? This new feature affects the DSP dashboard for FreeWheel DSP, located on the External Integrations tab.
Do I need to do anything? No — this new feature is automatically available for all OneStrata enterprises.
Create and Set a Default Freewheel DSP Advertiser
What is it? While in OneStrata, users can create a new FreeWheel DSP (previously Beeswax) advertiser. This new advertiser, or any existing FreeWheel DSP advertiser, can also be set as a default FreeWheel DSP advertiser.
For more information, see Map a FreeWheel DSP Advertiser.
Where is it? This new feature affects the DSP dashboard for FreeWheel DSP, located on the External Integrations tab.
Do I need to do anything? No — this new feature is automatically available for all OneStrata enterprises.
Reports Module
Analytics
Analytics Data Dictionary is Available
What is it? The Analytics Data Dictionary is now available! For descriptions of the dimensions and measures in Analytics, see OneStrata Analytics Data Dictionary.
Conversion Rates Added to Analytics
What is it? Conversion rate data fields are available in Analytics, in the Ad Unit > Media Line Custom Fields group.
To be available in Analytics, a conversion rate must be used in at least one committed Schedule grid line.
Where is it? This change affects Analytics, which is located on the Reports > Explore Analytics > OneStrata tab.
How am I affected? Do I need to do anything? No — this change is automatically applied to all OneStrata enterprises.
Administration Module
User Management
Enable More Granular Permissions for External Integrations
What is it? In order to accommodate the variety of agency teams using the OneStrata system, more granular permissions have been added to further control what users can and can't do by Provider Group Type (Ad Server, DSP, Search, and Social) with External Integrations. Using these new permissions, potential actions taken in External Integrations can be adjusted further based on user roles.
- Previously, user permissions could only be adjusted for External Integrations by checking or unchecking the View option.
- Now, more granular permissions like edit, unlink, and export are available for External Integrations depending on the user's role.
For more information, see User Role Permissions Reference.
How am I affected? Users who previously had permission to view External Integrations tabs will retain the same level of access and permission. For those without permission, the tab will remain locked. Agency Administrators can modify the new permissions and create new User Groups accordingly based on team structure and responsibilities.
Where is it? This feature affects User Role Permissions in the Administration module. These permissions can be modified by going to Administration > User Management, selecting a role and clicking on User Role > Digital App Permissions > Campaigns > Media Campaigns > External Integrations. From there, permissions can be adjusted for Ad Server, DSP, Search, and Social.
Do I need to do anything? No - this change is automatically available for all OneStrata enterprises.
Data Fields and Templates
Changes to Custom Picklists Are Applied to Existing Campaigns
What is it? Changes to custom picklist data fields now apply retroactively to existing campaigns, with some restrictions.
- Previously, updates to picklists were only available for campaigns created after the data field was edited.
- Now, updates to picklists, like adding or removing selection options, are available for both new campaigns and existing campaigns.
The restrictions only affect campaigns created before the release of OneStrata version 25.4.22 (May 8, 2025), as summarized in the table below:
Campaigns created before the release of OneStrata version 25.4.22 | May inherit changes to picklists. For more information, contact your OneStrata representative. |
Campaigns created after the release of OneStrata version 25.4.22 | Always inherit changes to picklists. |
Where is it? This update affects picklists, which are managed on the Administration > Reference Data > Data Fields and Templates tab.
How am I affected? This update only affects changes to existing picklists:
- Newly created picklists continue to only be available for campaigns created after the picklist was created.
- For all other data field types, newly created data fields and edited data fields are only available for campaigns created after the data field was created or edited.
Changes to picklists that remove a selection option do not automatically affect any Schedule grid or Ad Server grid lines that have selected that option. For example:
- Imagine a Market picklist that has the options of San Francisco, Los Angeles, and New York City.
- Cost Line #4193 has a Market value of New York City.
- The Market picklist is edited and the New York City option is removed.
- Cost Line #4193 continues to have a Market value of New York City, unless this value is manually changed.
Do I need to do anything? No — this update is automatically applied to all OneStrata enterprises.
Application Settings
Enable Actualization Budget Limits
What is it? A new Actualization Application Setting now validates the actualized costs against the Estimate budget entered in the OneStrata system. If enabled, when actualization goes over-budget, the actualization process will be halted and the user will be alerted via an in-app notice of the budget limitations. In order to proceed with actualization, the actualized costs must be adjusted or the estimate budget increased,
- When enabled, actualization cannot continue until the actualization costs or estimate budgets are adjusted.
- When not enabled, there is no warning in place and estimate budgets can be exceeded without notice when actualizing.
This functionality is analogous to the alert system for when the Schedule Budget Limits feature is activated. In that scenario, notifications are triggered and cost commitments cease when expenses surpass the projected budget. Organizations currently employing Schedule Budget Limits Enabled may find this Enable Actualization Budget Limits feature complementary.
Where is it? This feature affects the Actualization screen of the Media Campaigns tab, located in the Campaigns module. This setting can be enabled in the Actualization page of the Application Settings screen.
Do I need to do anything? No - this change is automatically available for all OneStrata enterprises, but will be turned off by default.
External Integrations
Meta Integration Updated to Marketing API v22.0
What is it? The integration with Meta was upgraded to the latest version of the Meta Marketing API, v22.0.
Where is it? This update affects Meta apps, which are managed in Facebook Developer's Apps Dashboard.
Do I need to do anything? Enterprises with a Meta integration must upgrade their OneStrata Meta app to v22.0. Otherwise, the Meta integration will not work.
For more information, contact your OneStrata representative and/or see Upgrade to the Latest Graph API Version.