Table of Contents
Overview
OneStrata provides a large number of pre-defined data fields that can be re-used and combined, in order to provide coverage for a wide range of media buying scenarios. Users can also create their own data fields as needed, enabling customized and flexible workflows.
Templates define the layout of important OneStrata data grids, like the Schedule grid and Ad Server grid, by specifying which data fields are displayed and in which order.
Data Fields Terms and Concepts
This section contains information about terms and concepts related to data fields.
Data Field Categories
There are two categories of data fields:
| Data Field Category | Description |
|---|---|
| System | Data fields provided by OneStrata that cannot be deleted. Depending on the system data field, different levels of user customization are allowed:
|
| Custom | User-created data fields that can be edited and deleted. |
Data Field Types
Data field restrictions
- Changes to picklists are applied to existing campaigns.
- Newly created picklists are only available for campaigns created after the picklist was created.
- For all other data field types, newly created data fields and edited data fields are only available for campaigns created after the data field was created or edited.
There are nine types of data fields:
| Data Field Type | Description |
|---|---|
Calculated Formula | A numeric value that is derived from one or more existing numeric fields. |
Concatenated Formula | A text value that is concatenated from one or more existing fields. |
Currency | A currency value. |
Date | A date value. |
Number | A numeric value, with up to 16 decimal places. |
Percentage | A numeric value formatted as a percentage, with up to 16 decimal places. |
Picklist | A dropdown list with one or more selectable options. |
Text | A free-form text field. |
Only available if the schema level of the data field is Media Line Conversion Rate | A percentage that converts from one unit type to another, like Click Through Rate (CTR) and View Through Rate (VTR). Conversion rates operate in both directions. For example, imagine a conversion rate that converts from impressions to clicks (CTR) at a rate of 0.7%:
|
Campaign Name Concatenated Formula Types
A concatenated formula data field for a campaign name automatically generates a campaign name according to the defined naming conventions, making it easier and faster to created standardized campaign names.
There are four types of campaigns that can have a concatenated formula for the campaign name:
| Campaign Type | Description |
|---|---|
| Media campaign | The naming formula of a OneStrata campaign. |
| Campaign Group | The naming formula of a OneStrata Campaign Group. |
| External Ad Server campaign | The naming formula of an external Ad Server campaign (the name that the Ad Server provider uses for the Ad Server campaign). |
| External DSP campaign | The naming formula of an external DSP campaign (the name that the DSP provider uses for the DSP campaign). |
Data Field Versioning
There are two levels of data field versioning:
| Versioning Level | Description |
|---|---|
| Data field schema | Saving a change to any data field creates a new version of the entire data field schema. The most recent data field schema version is displayed on the Manage Data Fields and Templates > Data Fields tab, in this format: Last Modified on <Month Day, Year> by <User>. Version (<N>) |
| Picklist | Saving a change to a picklist creates a new version of that picklist, at that entity level. Edits to any other data fields (including to other picklist at the same entity level) do not create a new version. |
Templates Terms and Concepts
This section contains information about terms and concepts related to templates.
Template Types
There are five types of templates:
| Template Type | Description | Templates Per Entity |
|---|---|---|
Advertiser View | The Advertiser View template defines the information included on the following items:
| One |
| Campaign Goals | The Campaign Goals template defines the fields and parameters of a campaign's Goals section. | One |
External Integrations (Ad Server) | The External Integrations template defines the columns and column order of the Ad Server grid, located on the Ad Server Provider dashboard. | One |
Media Schedule | The Media Schedule template defines the fields and field order of the Schedule grid, located on the Schedule tab. A Schedule template defines two classes of fields, default and hidden:
Fields that are not explicitly classified as default or hidden are not displayed on the Schedule grid by default, but can be manually added or removed via the column picker. | One |
Order Details | The Order Details template defines the information included on the following items:
| Multiple
|
About System Default Templates
The system default templates are a set of templates that are pre-defined by OneStrata and are automatically available for all enterprises. System default templates provide a quick, out-of-the-box foundation that can be used or customized as desired.
Enterprises can create their own custom templates but do not have to. If there is no custom template for a particular template type, the system default template is applied instead.
There are four system default templates (there is no system default Campaign Goals template):
| Template Type | System Default Template |
|---|---|
| Advertiser View template | |
| External Integrations template | |
| Media Schedule template | |
| Order Details template |